Mignone Cheng Email & Phone Number

Hong Kong

Hong Kong

Lead the entire marketing function to drive business breakthrough, develop strategic marketing plans and budgets across regions.Plan and manage integrated marketing campaigns from inception through execution, including but not limited to digital & social media marketing, content marketing, SEO/SEM, website development, event management, PR, press releases, marketing collaterals, etc.Organize events, seminars, roundtables, workshops & networking activities to build thought leadership & achieve business objectives.Primary marketing lead for go-to-market strategies, product launches and lifecycle maintenance.Research, identify and develop strategic partnerships that benefit to the company’s brand and business growth.Explore and interpret data to gain insights through social listening and analytics.Formulate and execute client relationship programs for client retention and relationship enhancement.Collect competitive intelligence, identify business opportunities and risks.

Hong Kong

Responsible for promoting the HKTDC’s online marketplace (www.hktdc.com) and series of magazines to suppliers and exporters in Greater China and overseas, generating strong ROI via various marketing activities including digital marketing, SEM, social media marketing, advertising & publicity campaigns, email campaigns, event management, and offline marketing.Increased the no. of sales leads by more than 30% within one year through the development and implementation of above-the-line and below-the-line marketing activities.Raised the awareness of hktdc.com and HKTDC Product Magazines by stepping up publicity effort, especially in China, overall media coverage increased by >50%.Kick-started social marketing in China to enhance supplier stickiness.Helped in the launch of the online transaction platform by implementing marketing campaigns to recruit suppliers and developing a mini-site for supplier promotion.

Hong Kong

Oversaw the whole marketing function of the group, in all regions, by formulating strategic marketing and branding strategies to meet corporate objectives, responsible for budget planning and control.Developed and managed an integrated marketing strategy to promote the Cloud Computing concept and a diverse software suite covering ERP System, RFID Production Management System, Distribution & Retail Management System, and CAD/CAM System.Managed online and offline marketing activities to drive customer acquisition and retention. Marketing efforts include interactive marketing, SEO/SEM, email marketing, social media marketing, PR, channel marketing, event management, creative development, website development, CRM & loyalty retention program, strategic partnership and content development.Set up a telemarketing team in China for sales lead generation & database marketing.

Hong Kong

As a Product Marketing Manager, I was in charge of the GE wireless phone portfolio for Latin America and ROW markets, responsible for product development, marketing & management, brand building, budgetary planning and P&L management, as well as exploring new market opportunities and distribution channels. Developed and executed product roadmaps along with the development and delivery of go-to-market strategies to ensure market success and increase market share. Prior to that, I worked as Sourcing Manager, responsible for sourcing and qualifying suppliers, maintaining strategic supplier relationship, developing sourcing network, driving business and price negotiation.

Hong Kong

Drive growth for the group’s ODM business (Consumer Electronics) in the North & Latin America, Europe and APAC regions via direct sale and channel marketing. Developed and managed the assigned territories in terms of brand management and promotion, sales target accomplishment, revenue attainment, and customer relationship building.

Hong Kong

Responsible for the global sales and marketing activities of ODM/OEM digital consumer electronics products including DVD players, home theatre, set top boxes, to major CE brands such as Philips and Telefunken, and leading retail chains including WalMart, Target, Circuit City, Dixons, Comet, Tesco, Auchan, Carrefour, Aldi, etc.

Msc, Marketing & Product Management

Ba (Hons), Clothing Studies