Direct and lead the creative development of new product line for branded and private label product : PGA Tour, John Deere, Roper, Dan Post, Greg Norman, Berne Workwear, Pebble Beach, Alexander Julian, etc.Deliver consistent color, trend, and creative direction across targeted lifestyle to ensure brand positioning and brand equity objectives are intact.Use design, illustration and visual development for internal and external communications.Formulate the innovative concepts that support the company’s brand, marketing, product, and web development goals.Manage designers and work closely with technical developers, agents and factories to ensure new products are developed correctly, both aesthetically and structurally.Develop graphics and layouts for marketing material and brand building for company : numerous product catalogs from concept through final print product, including product styling and photography.Travel to Asia for trade shows and procurement.

Persona definition and user research for several high profile web campaigns.Customer journey mapping and new interface proposals.Develop graphics and layouts for marketing material : advertisements, brochures, and brand development.Design multiple high end product catalogs and corporate identity projects.

Design, build and conduct product line for start up company from concept through final completed product line.Coordinate design team, consultants and vendors to meet all project requirements.Direct overseas factories on all product development procedures, from original design concept to new prototype and final production.Create and conduct highly persuasive sales and marketing presentations while managing all aspects of marketing, advertising andbranding efforts.

Develop and communicate new product design for domestic as well as overseas production.Twice a year international travel to trade shows, reporting newest trends to design team, regional sales managers and potential new customers.Communicated merchandising related needs to overseas factories, vendors, and suppliers.

Designed and directed all new product development with international vendor.Responsible for the design of all marketing material such as magazine advertisements, annual product catalog from concept through final printed product. Art direction/styling on photography sessions for all marketing materials. Trade show attendance with B2B sales (WESA, Dallas Apparel & Accessories Market)