Miguel Sevilla Email & Phone Number

Pasig, National Capital Region, Philippines

Handles the Philippines' first homegrown competitive FPS, Project Xandata• Formulated the game's monetization system and structure• Set the guidelines for the in-game economy: pricing, content structure, release schedule, etc.• Helped set the general direction of the product roadmap• Identified new features and in-game content• Analyzed and interpreted data to give recommendations on game's features• Pitched to potential publishers & investors

Makati, Philippines

• Developed the internal process to streamline the creation of the Facebook content calendars• Led the migration to digitized collaboration/project management tools for the sales & marketing team

Makati

• Successfully launched an integrated marketing campaign for United Laboratories’ Skelan brand, which included a TV commercial, radio jingle, and online video• Handled the digital campaigns for Bonakid Pre-School 3+ • Led teams from a wide variety of ages and sizes while handling 4-5 accounts at the same time• Managed internal teams and clients to guarantee quality materials are delivered on timeBrands handled: Skelan, Enzyplex, Enervon Prime, Bonakid Pre-School 3+, Firefly LED, Islander

Although my title was Social Media Manager, I was already functioning as an Account Manager and was promoted to Senior Account Manager• Led teams of up to 9 people to ensure quality output and internal timelines are met• Coordinated with clients to translate their briefs into social media, digital, and IMC campaigns that utilized a variety of digital materials such as rich media, social media ads, display ads, and search ads• Facilitated the creation of channel plans and communication strategies that are in line with client brief, as well as ATL & OOH materials• Among numerous website projects, launched the martythesmarty.com content publication websiteBrands handled: Smart Communications, Sun Cellular, Talk 'N Text

Led the teams handling Smart Telecommunication's social media assets• Streamlined the internal social media always-on content creation process• Helped develop weekly content plans to ensure regular posts on each page• Coordinated the creation of online engagement activities to generate buzz and build brand loyaltyBrands handled: Smart Jump In/Broadband, Talk 'N Text

Taguig

• Launched and handled the H&M Philippines Twitter account• Created social media content calendars for Moneygram, including writing of the content and selecting of the visuals

• Tracked conversation volume, sources, and sentiment for client’s social media campaigns• Scanned online conversations and analyzed possible trends that could be used as sources for insight• Interpreted user sentiment on client’s social media pages and provided recommendations based on gathered data• Selected possible digital influencers and measured influencer effectiveness for digital campaigns