For 15+ years, I've constantly identified business opportunities with competitive analysis, benchmarking and up-to-date with the latest trends. • Dynamic leadership and made accurate predictions about market trends. • Network with the best players in the screen & advertising industries, investors and VC funds. • Develop the business model through top programmes and ecosystems such as IADT, ATU and membership at PorterShed. • Control of company resources, corporate and annual business plan. • Talent recruitment and training. • Progress monitoring to attain objectives as cost-effectively and efficiently as possible.• Strategic advice to ensure appropriate policies comply with all relevant statutory and regulations.• Maintain effective links with major customers, relevant government departments and agencies, local authorities, key decision-makers and other stakeholders.• Develop and maintain research to remain at the forefront of the Screen and Tech industries. Apply cost-effective methods and approaches, providing leading-edge products and services and retaining its competitive edge.• Develop an effective marketing and public relations strategy to promote the products, services and brand. • Ensure that budget targets are met and that revenue flows are maximised.• Represent the company in negotiations to secure the most effective contract terms.• Develop and maintain Total Quality Management systems throughout the company to ensure that the best possible products and services are provided to customers.• Oversee the preparation of the annual report and accounts of the company and ensure their approval by the board.

• Manage the creative development of products & services. • Guide the creative team and vendors in executing goals.• Pitch and negotiate budget plans and innovative initiatives.• Set the strategy for the creative department to align with business goals. • Create and maintain the budget for the creative department. • Develop the workflow of the creative production of content and development of Apps. • Strategise the financing model of products and services.

As the Digital Production Manager of HYLINK Digital Solutions: • I overseed the delivery and execution workflow, ensuring and facilitating effective communication and collaborating with cross-functional teams in an ever-changing execution environment. • Monitored, managed, and set expectations for deadlines with various departments. Effectively monitored vendor and progress as well as project performance. • Consistent record keeping of accurate estimations of project timelines and status reports. In a client-facing role that required constant communication and management skills. • Created and managed project plans and SOW and elected appropriate partners depending on production requirements.• Champion virtual collaborations by applying methods and technology to improve the experience further. Ensure the crew has everything they need to complete their work efficiently and effectively. • Continually attract the best talent and partners to reach “best-in-class” goals.

As the manager of the VFXAI, I have delivered the most high-grade of my strategic thinking and tactical planning while optimizing resources with creative and innovative solutions. •To strengthen the relationship with various public bodies and national and international entertainment and advertising industry stakeholders. • To position the Irish VFX brand worldwide as a centre of excellence with talent and scale. I'm implementing a first-party data digital strategy with tactical planning to identify the best marketing consultants, agencies, and vendors to execute. Make most channels available to integrate a campaign focusing on messaging spread across multiple digital customer contact points.• To enhance and implement best organizational practices to amplify the company's performance with a human-creative culture and high-level management advice. • To establish first-class customer experiences with high-level executives from the global entertainment industry, including broadcasters, streaming OTT services, creative agencies and financiers.• To identify the latest trends in technologies for creative production to oversee the design of a training programme with state-of-the-art knowledge to develop talent and the VFX industry.

This parody ad to launch the 2nd Season of the famous Netflix series 'ELITE'. I led a creative and technical team to achieve the client and directors' vision. This piece received 1.9M views on social networks and was amazingly well-received by audiences. We worked with notable LATAM influencers, acclaimed actors, and music stars for this piece. One of the main challenges was to recreate the scenography of the series in Sapin in a studio in Colombia.

This innovative piece of 8 hours of live streaming to launch the 3rd Season of Netflix's original 'CASA DE PAPEL' was a formidable logistical operation. I led 60 crew members and 110 talent to perform extremely precisely during unstopping 8 hours, reacting to the audience's live feedback while having one of the most fun days. The resulting #8horasdeBellaCiao event generated engagement among hundreds of thousands of international viewers.

During an international representation, I produced a positive impact on emerging directors and their projects: 'TRANSVERSE' by Juan Gamba, 'VIDEO' by Giorgio Caputo, 'KIM' by Andres Gomez and 'CUANDO CAE EL GRANIZO' by Arturo Roa at the market of Festival de Cannes 72 Edition. For IT'S A WRAP Films and Stuff company, I also excelled in achieving scale and efficiency during its launch strategy at the Bogota Audiovisual Market BAM.

I prove a high degree of originality and creativity to lead this campaign while working and communicating with hundreds of young people to perform. The challenge was to inform and inspire audiences about the importance of sports and well-being in a massive cosmopolitan city and raise awareness about the sports infrastructure provided by the city council.

By controlling the quality of the most crucial creative and technological variables for the realisation of this innovative campaign, I achieved on schedule and budget a final quality production for LATAM audiences.

I was the head of the company's physical production for advertising, corporate and musical videos. I wrote dozens of scripts for pieces that successfully delivered the brand's stories to inspire and call to action for their customers. I was the 1st Assistant Director when massive projects and VIP clients entered the portfolio to deliver outstanding quality. Collaborating with the path of Portal Media becoming a prominent emerging company in the advertising sector of Colombia.

To achieve the emotions the client and director were looking for, I demonstrated sophisticated skills and strategies to lead actors' performances and background extras to connect with audiences in the run-up to the Colombian soccer team to the World Cup while touching on a very impactful social issue, the Colombian peace process.

I demonstrate a high level of expertise leading a creative and technical team during the production of this fantastic and inspiring campaign to accomplish the engagement of audiences to the values of the most iconic Colombian coffee brand JUAN VALDEZ while highlighting the importance of the coffee producers federation to the country and its people.

I lead a creative and technical team through the production process of this disruptive and on-trend campaign to visually convey the premium standards of the iconic Colombian coffee brand Juan Valdez.

To achieve this high-end cinematic piece for an emerging music talent sponsored by Sony Music, I excel in planning, forecasting, setting objectives, determining courses of action, and leading creative and technical teams. So far, the video has over 2.2 million views worldwide.

To achieve this music video for an international music talent sponsored by Sony Music Spain, I promoted the flow of stunning ideas while leading the creative and technical teams.

I delivered a consultancy to Producciones 5 y 6, making practical suggestions on quoting inbound feature film production services and setting up both the schedule and budget with Movie Magic, the international industry-standard software.

The challenge here was leading the crew of Taller Audiovisual House through the art of shooting in stop motion and achieving specialised product shots with the Phantom camera to capture fantastic frames with special effects in slow motion.

I was working in Sao Paulo, Brazil, leading the team of this production to achieve these magical moments with real people in real situations as part of an advertising strategy between the brand and Channel TNT. This painstaking work required most of my problem-solving skills to identify solutions to shoot the ad while providing a real-time party event to the participants.

As 2nd AD for the road movie 'On Wheels' directed by Mauro D'Addio, executive producer Beatriz Carvalho and 1st AD Wally Araujo, I was responsible for setting up the production schedule daily, ensuring all the elements and assets of the movie production were in place at the exact moment needed, also, by supervising the appropriate times and hours to work with up to one hundred children.

Due to the fast-paced scenes, shooting this action thriller road movie in the harsh geographical conditions of Tocantins, Brazil, a beautiful land within an inhospitable natural park called 'Jalapão', was challenging. I was hired from Colombia to travel to Brazil to manage the main cast backstage, organise the background actors' performance, collaborate with the stunts department and support the natural actors' rehearsals.

This sizeable international production required Colombia’s best talent and crew to work with an Australia-US creative team. Starring Daniel Radcliff, it was one of the most important productions shot in the country. As 2nd 2nd Assistant Director, I was responsible for being the right hand on set for the legendary Australian 1st Assistant Director Ian’ hood’ Kenny and the voice of the set to communicate between a crew of English speakers and Spanish speakers. It was a fantastic experience between action sequences, travelling to inhospitable geographical locations and collaborating with high-performance professionals.

This fantastic work experience was unique. It involved a one-month expedition to the heart of the Brazilian Amazon rainforest to assist the photographer Edouard Fraipont in accomplishing an artwork by famous Brazilian artist Cildo Meireles. The artwork was to make an aesthetical intervention and photographic record at the peak of the highest Brazilian mountain, ‘The Peak of the Mist’. The Expedition occurred within an indigenous community of the ‘Ianomami’ tribe and took two weeks of hiking in very inhospitable geographical conditions inside the virgin rain forest.

I managed the travel & living arrangements of a crew of 180 professionals during five months of the Netflix show Narco’s first season shoot. I was responsible for finding five-star accommodation for the ATL creative, talent and crew members from abroad in all the cities and towns we travelled to and setting up all international flight itineraries for people moving around the globe for this impressive production. At times, I had to organise the travel of 200 people from one city to another. I was responsible for a 1.5M USD budget to accomplish everything required for this challenging logistical and time-sensitive task.

Due to the high demand for action scenes in this action thriller series, and the complexity of communications with a crew of Spanish, English and Portuguese speakers, I was hired from Brazil to travel to Colombia. It involved shooting across different cities in Colombia, managing the main cast backstage, organising the background actors' performance, collaborating with the stunts department and rehearsals. Shot in beautiful Colombia, this project became one of the most famous series of all time globally.

As the trade marketing manager, I was responsible for enhancing brand visibility and implementing the trade marketing portfolio at a supermarket chain. I established a solid relationship with the vendors and sold advertising and product placement to companies to improve customer engagement. I created an extensive database and traded with a B2B target audience of distributors and retailers who increased their sales of products to chain consumers. I had to design, develop and implement well-thought-out marketing strategies for product launches and brand loyalty programs to increase the success rate and brand perception.

I managed the participation of Andres Sandoval and Majida Issa, some of the most famous Colombian cast at the time, to travel to Brazil and join the project of Cecilia Engels, a Brazilian Director. As Executive Producer, I funded the travel, raised funds and managed a 50,000 USD partnership in equipment, locations and crew to make this project a reality. Aline lives on the threshold between what is real and what are visions that intrude throughout her day-to-day. She reaches the limit and decides to seek help. Through the touch of a massagist, she accesses other dimensions of her existence and concludes a situation that has yet to be resolved in an ancient past life.​• Exibited at Festival Mix Brasil (2017) and FestCine Jericoacoara (2017)

For this music video directed by Andres Sandoval, titled “ALONE”, I managed the production to turn this idea into a stunning visual experience.

As a casting director, I found talent for roles in various advertising campaigns for TV and online media. Working from the script, I sought the best people to fit the parts during meetings with producers and directors from prominent production companies. With an eye for discovering the perfect talent, I successfully delivered for clients, whether working to a precise brief or with little guidance. As a casting director, I learned to consider and carefully manage the talent's availability and fees and predict how much buzz they would create.

As a screenwriter, I was commissioned to research, interview and write seven chronicles about clients' success cases of the RCN Channel client, the FNA. Finally, all stories became the script for a reality show pilot.

As the key set production assistant, I was the 1st AD's right-hand man and led a team of production assistants through various duties, providing help to all departments when needed. I got to know all the crew and understood everybody's strengths to assign the right person to each job, as well as to thoroughly convey all the information needed at the start of each shooting day: what's being shot, which departments need what, when the actors will be required on set, where each person should be, etc.

The film is about the paradoxical relationship of Joana with her alcoholic and clown father. Awards:• Best Screenplay, Best Actor and Honorable Mention Best Film - Florian Festival FAM• Best Director - Festival Entretodos de São Paulo• Best Photography -Festival Du Film Lusophone in France• Honourable Mention Best Film Fest Cine Arraial• Best Actress at the IV Jericoacoara Film Festival, Ceará. It was screened in more than twenty festivals around the world.

The film is about Jonas and Flávio, a couple who have a stable relationship. One night they get involved with Maíra, who unexpectedly becomes pregnant.Awards:• Best Film Festival IESB• Best Actress at MUBE Cine Fest• Best IESB ActorIt was screened in more than thirty-five festivals around the world.