Miguel Gonzalez Email & Phone Number

Bogotá, Bogota, Co

Bogota, Colombia

• Developed and implemented the corporate affairs strategy for the leading tissue product company in Latin America, with a presence in 8 countries in the region: Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, and Uruguay.• Led the communication strategy for the corporate brand's digital channels aimed at increasing visibility.• Improved the regional spokesperson strategy with an emphasis on Brazil, Mexico, and Chile, strategic countries for reputation building.

Bogota, Colombia

• Led the corporate brand campaign #SoyEmpresario #SoyEmpresaria, which reached over 4.5 million views, and the gender, diversity, and inclusion campaign, "Somos un equipo diverso."• Nominated in the Brand of the Year category at the 2022 TOP 10 awards by P&M Magazine.• Defined the communications strategy for employer branding to attract and retain top talent, and developed the employee value proposition.• Managed and optimized six internal communication channels and two external ones, including the development of a new intranet, the Brand Ambassadors program with over 100 campaigns in 2023, and a podcast series with more than 37,000 downloads.• Advised and led marketing, internal and external communication strategies to promote events, app downloads, and introduce new services, among others.

Bogota D.C., Colombia

• Planning, implementation, and evaluation of communication, marketing, and reputation campaigns.• Leadership of creative, digital, media, public relations, and event agencies.• Responsible for managing the budget of the Communications Division.• Development of the corporate brand positioning strategy.• Led the communication strategies for Bavaria's sustainability projects and the Bavaria Foundation. Received a Gold Effie Award for the campaign "At what age did you have your first beer?"• Member of the Reputation Committee, Crisis Committee, and Communications Committee.

Bogota, Colombia

• Developed and implemented Bavaria's corporate digital strategy using the PESO model. Created the current website.• Responsible for the digital campaigns of the corporate brand and the Bavaria Foundation. Won a Silver Award at the El Dorado Festival for the campaign "Get Dirty to Clean."• Led the influencer strategy.

Bogota, Colombia

• Created and strengthened relationships with national and regional media. Coordinated national relationship-building tours and press conferences. Handled media inquiries and participated in national events and forums.• Defined the external communication strategy for the company and the Bavaria Foundation.

Boyaca Y Antioquia - Colombia

• Responsible for internal communications at the breweries, the Pilsen brand, and the Vice Presidency of Supply Chain.• Collaborated in the production of Bavaria's internal media: weekly newspaper, bimonthly magazine, Intranet, and physical and digital bulletin board system.

Bogota - Colombia

Collaborated in the preparation of sustainability reports using the GRI methodology.Participated in the development of strategies for internal and external media.Coordinated the production, layout, and printing of internal and external magazines.Conducted research on the mining and energy sector in Colombia.

Master In Strategic Marketing And Digital Communication, Marketing

Diploma In Strategic Communication, Business Communications

Certificate In Sustainability Management, Sustainability

Social Communicator And Journalist, Emphasis On Organizational Communication And Journalism