Positioning and Selling a Cloud based Data Analytics Platform as Service, including tools for data integration and transformation, data management and governance, data warehouse and storage, big data analytics, business intelligence, artificial intelligence, machine learning and data science.Helping customers to define their data strategies to extract value from their data assets, providing consultative advice throughout their journey to become data driven organizations.

Introducing AWS Cloud to manufacturing, automotive, airlines, oil and gas, electric utilities and financial services customers, leading evangelization and demand generation activities to drive public cloud adoption.Demonstrating cloud based strategic business value to technical decision makers as well as C suite members, fostering digitally transformative initiatives in fields such as supply chain logistics, production shop floor, omni-channel retail sales, finance management, education and health care.Positioning and selling solutions that opened new markets for AWS in Mexico, becoming a certified AWS Cloud practitioner, supporting customers to develop foundational capabilities to operate in a cloud environment and to migrate their systems to the cloud with the right governance and business continuity models in place, helping them to evolve their organizations to brand new required roles for cloud. Selling Innovative solutions: Data Driven decision making (IoT, Analytics and Machine Learning, Industry 4.0), Serverless based systems (Mobile applications, Modern microservices developments), Data Bases and Data lakes as a Service with the right data governance, security and automation, Transactional systems for e-commerce and UX/CX initiatives. Selling consulting services to perform migrations to the cloud, applying well architected cloud adoption frameworks for all-in cloud adoption and hybrid migrations to the cloud, deploying solutions such as VMware cloud on AWS and SAP on AWS..Running digital innovation workshops for mid and top level management audiences, supporting them to develop their digital vision and their digitalization strategies applying the amazon working backwards methodology based on amazon culture of innovation to create brand new digital products, improving their operations and boosting their customers experiences., enabling customers to deploy game changing cloud centric agile methodologies.

- Opportunities discovery across LatAm, developing multi hundred million dollar sales pipeline.- Converting Opportunities into actual sales bookings in customers of Public Sector, Enterprise and Service Providers segments. An strong convertion ratio accomplished through the process.- Positioning and selling solutions that included both products and services from different technology architectures, including: Routing and switching, Data Center / Cloud / Virtualization, OpenSource, Collaboration, Security, Mobility, Voice & Video Communications, SDN, IoT, Software and Infrastructure & Service Management.- Building compelling customized business cases to demonstrate business value and ROI, supporting customers in their internal processes to allocate budget to projects.- Managing a focal opportunity management process, leveraging Salesforce.com and Oracle tools for sales forecasting, proposals development and resources allocation to achieve sales closure.

- Managing an ongoing customers and market needs research process as an input to plan and execute yearly innovation plans focused on developing technology solutions (Cloud Based XaaS, IoT, Smart Cities, Smart Everything...) targeting sales in vertical markets in Latin America.- Established an industry wide business ecosystem to integrate channel and technology partners to complement a portfolio of architectures that required products and services from many sources to deliver whole solutions to customers in the vertical markets.- Created and Implemented a go to market strategy to position and sell vertical solutions for Public Safety and Security, Healthcare, Education, e-Government, Financial Services, Energy, Oil & Gas, Retail, Manufacturing, Mining, Transportation, Sports, Media, IT and Telecommunications markets.- Successfully completed the Mexico Innovation Center spin off to Brazil Innovation center to develop new markets and drive transformational opportunities through Customers, Partners and Startups co-innovation.- Services Offering Alignment to the developed solutions, allowing and enabling the industry ecosystem to properly deliver the expected business value to customeres, including a portfolio of services for the entire lifecycle of the projects, from the planning and assessment phase to the implementation and migration phase to the operationial and support / optimization phase.

- Emerging markets executive board membership, developing sales and sales engineering strategy and planning, driving combined revenue growth of +30% CAGR for 3 years in a row. Methodologies and specific procedures were documented in sales playbooks. - Defining and implementing a brand new opportunity management process focused on funnel management throughout sales stages, measuring conversion ratios from leads to sales bookings, optimizing resources allocation and enabling escalations to drive sales closure.- Ideation and deployment of sales engineering enablement programs, working with muticountry multicultural teams in a complex business environment., implementing sales acceleration procedures and leveraging collaborative sales tools such as Salesforce.com.

- Successfully leading sales engineers and multifunctional teams, +20 direct reports supporting programs for direct and distribution channels as well as go to market acitivites focused on Enterprise, Public Sector, Mid Sized Enterprises and SMB markets. - Establishing a sales engineering structure to support channel indirect sales as well as Mid market and SMB segments sales, aligning the organization to a highly dynamic business strategy., hiring, developing and retainig the Top sales engineers in the IT industry throghout several years., performing tasks related to people management, situational sales coaching and professional career mentoring, taking some of them from junior new hires to management positions.- Collaborative sales strategy and planning for mid market and SMB segments., being able to increase market penetration, gainig double digit (+20%) market share every year and beating competition with voice, connectivity, video and business solutions (products and services).

- Applied a combination of technical knowledge and sales skills to identify customers' needs and requirements, designing customized technology solutions, persuading customers that such solutions solve customer's imperatives until reaching the technical closure status. - Responsible of new products introduction in the Mexican market, including several generations of routers, switches, wifi solutions, security appliances, voice gateways, IP Telephony, unified communications, business video and telepresence systems. - Supporting customers to make them understand the value and need of products and services through the lifecycle of a project, from the planning and desing phase to the implementing and migrating phase to the operating and support stage. - Working along major channel partners and distributors to position and sell technology to customers in the different market segments including Telmex, Alestra, Avantel, Pemex, CFE, Mexican Federal and State Gobernments, Major Retail Chains, Safety and Security Agencies, Major Banks, Universities, Manufacturing and Mining Customers.