Business Coach at ActionCOACH - the World’s #1 Business Coaching Firm. Executive Business Coaching, Management Training & Business Advice. Our role is to help business owners and executives improve their business through accountability, ideas, support and encouragement. We work with owners and executives of businesses large and small to improve your sales, marketing, management, leadership, recruiting, team building, time management and any other areas where you have challenges to overcome or opportunities to take advantage of. We are the business growth experts!

Responsible for both Sales and Marketing at MiniSom (Portugal leading company in hearing aids retailing) and AudioNova Spain. Team management of 7 Managers including a Marketing Manager and 6 Regional Sales Managers. Responsible for achieving sales budget by constantly improving the commercial approach and competencies of over 140 staff in 52 shops in Portugal and Spain. Recruiting and training of all sales staff. Strategic planning and execution of brand identity and positioning for MiniSom. Spokesperson for all themes related to business affairs. Board member of MiniSom.

Responsible for the Marketing strategy and implementation in MiniSom – the leading company in hearing aids retail in Portugal. MiniSom belongs to AudioNova (HAL Group). Team management of 7 managers in different Marketing Communications areas such as: Direct Mail, Telemarketing, Events, Public Relations, Digital Media, TV and Print Media. Marketing budget management of 3.8 million Euros. In 2009, MiniSom grew 80% achieving 18 million Euros turnover.

Responsible for the definition and implementation of Edimpresa (Impresa Group) digital strategy, as well as new distribution channels (through online and mobile platforms) and e-business platforms. Evaluation of different risk-taking opportunities through partnerships and M&A. Launched seven leading media websites in Portugal. Team management of three managers.

Management of all direct marketing activities: it comprises fulfillment and customer care management, sales force management (over 50 salesperson across the country), online sales, telemarketing sales management and classical direct marketing approaches. Team management of five managers. Edimpresa is the leading Portuguese magazine publishing company and belongs to the Impresa Group.

Managed all Marketing Research and Business Intelligence activities for all brands. Qualitative and quantitative research planning and analysis supporting both the Marketing Department as well as the Ad sales Department. Also managed reporting and data mining for the Direct Marketing Department. The team consisted of three junior managers.

Supervised and implemented the Information Management System in the Circulation Department, allowing better sales data analysis and mining. Supervised the Abril/Controljornal circulation analysis team within the distribution company (Vasp).

Supported the Marketing Director and product managers in all reporting and operational marketing activities. Developed the thesis project for Bachelor’s degree: Multivariate statistics approach for trade marketing analysis.