Vidmob, the Creative Data Company

Helping different International Companies to evaluate market implementation in Brazil and Latam. Implementation projects. Business Plan Consulting. M&A Consulting. Market diagnosis and Swot analysis. Key focus in Digital, Mobile and Social Media projects.

Launch and full implementation in Portugal. CESCE’s shareholders are the Spanish Government (51%), Santander Bank and BBVA Bank. Provide Credit Insurance for the Portuguese based Companies whether for domestic or export markets through sophisticated Big Data It Platform.In 5 years we’ve reached the 2nd market position covering client sales of more than 2,3 thousand million €uros and billings of 10 Million €uros. Managed a cross-functional team of 40 in Portugal and remote specialized teams in Madrid.Launched the web based sales platform for all channels.Acted as executive Board Member, Innovation Steering Group member, developed a cross products platform with Informa (Dun & Bradstreet), and coordinated vertical projects throughout Latin America.

Starting as VP Marketing and Sales in the .com business units, where the largest Portuguese portal was raised - SAPO, and where broadband internet services were born. Launched ADSL business in Portugal to both business and consumer clients.In the fixed line business, restructured the sales channel with own stores and prepared the reinventing of the technology as the base for future multi product strategy. Fiber to home with high speed internet and TV were to come right after.

A Joint Venture between the Brazilian Group ABRIL and the Portuguese market leader IMPRESA with a portfolio of more than 22 magazines and newspapers. Amongst them the leading newsmagazine Visão, the social magazine Caras and the business magazine Exame.Responsible for a turnover of more than 90 million €uros with a team of 600 persons, most of the journalists.Direct reporting to both Impresa and Abril group’ Presidents.Turnaround implementation plan in order to face the advertising crisis, including a severe downsizing, new head office launch, portfolio rationalization and strong syndicate negotiations.Biggest success cases were the subscription platform for the newsmagazine Visão and the launch of several cross products with the leading TV Channel SIC.

Marketing Head of Home and Personal Care markets, Media Buying Committee member, member of the board and also European Media Manager.Several success cases in fighting the rival Procter & Gamble launches, namely in Laundry, Dish Wash and Soap markets with strong marketing plans in the priority brands Skip, Omo, Sun and Dove. Leading strategy successful implementation.Career built in the Home and Personal Care industry, crossing several functions in Marketing, Marketing Services, Trade Marketing and Sales, with the Marketing Director role for the last 5 years.Coordination of a team of 45 persons, responsible for the largest Portuguese Marketing Budget, member of Advertisers Association, member of several professional associations.