Miguel Calvo H.

Miguel Calvo H. Email and Phone Number

Market Research | Data Analytic | Brand Strategy | Digital Analytic | Business Intelligence | Customer Experience | Business Development
Miguel Calvo H.'s Location
Barcelona, Catalonia, Spain, Spain
About Miguel Calvo H.

📌 Today’s customers have more brand touchpoints that ever before, but also, we (marketers) do have more customer information than ever. To transform information in knowledge and knowledge in actionable insights, is crucial for any brand and business growth. This is the starting point of any marketing strategy; this is what I´ve been doing for the last 20 years!❤️ I´m Miguel Calvo and my passion is to interact with clients, knowing their needs and help their business and brand growth through people-oriented marketing actions. 🚀 For a couple of decades I´ve been working in advertising and market research agencies helping brands from local and global companies like: Nestle, P&G, Marriott, L`Oréal, Colgate, Kraft, Unilever, SC Johnson, Coca Cola, Nivea, Chevron Texaco, Sodexo, Hilton, PepsiCo, McDonald´s, and many others, to find solutions for better business and brand practices related to: Brand equity, market penetration, innovation and customer experience. ⭐️ Some activities that have added experience to my management role are: ✅ Set up and opening local offices for 2 international marketing agencies. ✅ Reach $2M USD the first 20 months of operations.✅ Managed +300 market research studies. ✅ +1.200 hrs. of clients and prospects interaction. ✅ Lead and empower teams of up to 25 people.✅ Design and lead a consumer panel implementation of 2,200 households and a TV Audience Measurement Panel of 1,100 HH´s. 💪 I love to make thing happen, profitably and with people involvement • Polyvalent finding solutions • Highly competent creating and maintaining relationship with clients • Very talented developing new businesses and driving brand equity •If you want to contact me, please, feel free to do it!📩 miguelcalvoh@gmail.com ☎️ +34 695 316 461🔑 People-Based Marketing | Data-Driven Marketing | Research & Analytics | Digital |Brand Building | Services Marketing | Intangible Goods Marketing | Hospitality & Travel Marketing

Miguel Calvo H.'s Current Company Details

Market Research | Data Analytic | Brand Strategy | Digital Analytic | Business Intelligence | Customer Experience | Business Development
Miguel Calvo H. Work Experience Details
  • Kantar Worldpanel
    Client Director New Business - Iberian Pt/Sp
    Kantar Worldpanel Jul 2019 - Jun 2020
    Barcelona Area, Spain
    ➤ Portuguese market size estimation and its potential from an Iberian perspective (SP/PT) for FMCG categories.➤ Generate services for local or Global brands with presence or intentions to be in portuguese retails.
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  • Kantar Worldpanel
    Client Director
    Kantar Worldpanel Feb 2019 - Jul 2019
    Lisbon Area, Portugal
    ➤ Manage a team of 5 client services to serve key accounts such as: Coca Cola, Nestle, Danone, Red Bull, Bonduelle, etc.
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  • Kantar Worldpanel
    Commercial Director
    Kantar Worldpanel Mar 2017 - Feb 2019
    Caracas, Venezuela
    Type of businessKantar is a world leader in consumer knowledge and insights based on continuous consumer panels that span many sectors, using information to find brands’ growth levers through a complete suite of solutions.➤ Responsible of the commercial and marketing activities of the local company Identify new market opportunities and prospects ➤ Select, recruit, and manage new commercial and client services personnel ➤ P&L quarterly analysis and revenues forecast.➤… Show more Type of businessKantar is a world leader in consumer knowledge and insights based on continuous consumer panels that span many sectors, using information to find brands’ growth levers through a complete suite of solutions.➤ Responsible of the commercial and marketing activities of the local company Identify new market opportunities and prospects ➤ Select, recruit, and manage new commercial and client services personnel ➤ P&L quarterly analysis and revenues forecast.➤ Lead teamwork in the most efficient way to satisfied client expectations standards – Client services performance and preference increased 20%.➤ Retain clients and increase company revenues in an uncertain market conditions and hyper inflationary scenario.➤ Honor recognition for the commercial approach and country´s office contribution. Show less
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  • Materia Gris S.A.
    Partner / Director
    Materia Gris S.A. May 2010 - Mar 2016
    Caracas - Venezuela
    Type of business:Digital marketing and BTL advertising agency.➤ Clients consulting for brand, branding, and communication strategies.➤ Design and implement successful Guerrilla Marketing strategies according to a full or limited client budget.➤ Clients concept evaluations, and brand image vs. perception relationship. ➤ Integrated outbound traditional marketing strategies with their new digital identity. ➤ Develop +10 web design and about 14 digital campaigns in… Show more Type of business:Digital marketing and BTL advertising agency.➤ Clients consulting for brand, branding, and communication strategies.➤ Design and implement successful Guerrilla Marketing strategies according to a full or limited client budget.➤ Clients concept evaluations, and brand image vs. perception relationship. ➤ Integrated outbound traditional marketing strategies with their new digital identity. ➤ Develop +10 web design and about 14 digital campaigns in social networks. ➤ Created SEO-optimized content.➤ Tracking and analyzing important metrics and KPI´s for web traffic and SM.➤ Increase revenues in 35% for the second year and more than 50% for third one. Show less
  • Intelimedia, C.A.
    Commercial Director
    Intelimedia, C.A. Jan 2006 - Apr 2009
    Caracas - Venezuela
    Type of business:Local television audience measurement company, founded in 2005.➤ Responsible for implementing commercial plan and all the operations needed for the business startup. ➤ Coordinated the statistic department and consulting with AIMC (Spain) in order to design sample size that best represent the country audience. ➤ Coordinate and monitoring not only the implementation of a 1,100 household panel in 8 cities, but also the installation of more than 2,500 people… Show more Type of business:Local television audience measurement company, founded in 2005.➤ Responsible for implementing commercial plan and all the operations needed for the business startup. ➤ Coordinated the statistic department and consulting with AIMC (Spain) in order to design sample size that best represent the country audience. ➤ Coordinate and monitoring not only the implementation of a 1,100 household panel in 8 cities, but also the installation of more than 2,500 people meters.➤ Carry out negotiation with TNS group (Barcelona, Spain), to lease their data processing system Infosys as our analysis platform.➤ Supervise the implementation of the production department according to TNS requirements for proper data processing.➤ Commercial plan implementation for the 2007-‘08 period.➤ Sales presentation for the most important prospects - Public and Private TV stations, media buying agencies, Advertising agencies and Government institutions. Show less
  • Latinpanel Venezuela, C.A.
    Country Manager
    Latinpanel Venezuela, C.A. Nov 2004 - Oct 2005
    Caracas - Venezuela
    Type of business:International company specialized in continuous consumer panels. It was a joint venture among TNS, IBOPE and NPD; Operations were across 14 Latam countries. In 2007 the company was bought by WPP, and branded Kantar Worldpanel.➤ Responsible for the Venezuelan business startup and office opening; employee’s recruitment; operations and everything related to Venezuela as local office.➤ Supervision and control of the business migration from Cimagroup Vzla. to… Show more Type of business:International company specialized in continuous consumer panels. It was a joint venture among TNS, IBOPE and NPD; Operations were across 14 Latam countries. In 2007 the company was bought by WPP, and branded Kantar Worldpanel.➤ Responsible for the Venezuelan business startup and office opening; employee’s recruitment; operations and everything related to Venezuela as local office.➤ Supervision and control of the business migration from Cimagroup Vzla. to LatinPanel Vzla. ➤ Manage P&L, cash flow and all financial related issues.➤ Lead the company and get revenues for almost 1 Million € for the 1st year of operations and increase new clients portfolio in 60%.➤ Strong knowledge of the FMCG categories and Panel analysis variables ( KPI´s) Show less
  • Cimaresearch /Cimagroup Venezuela, C.A.
    Country Manager
    Cimaresearch /Cimagroup Venezuela, C.A. Jan 2002 - Oct 2004
    Caracas - Venezuela
    Type of business:Full services market research and marketing consultant agency, headquartered in Chile with offices in 7 Latam countries. In 2008 Cimagroup was acquired by Synovate (Aegis group) and 3 years later it was bought and fully integrated to Ipsos.➤ Responsible for opening and running the local office, recruiting staff and supervising operations.➤ Managed the P&L, cash flow and some financial issues of the subsidiary ➤ Lead commercial process with client services… Show more Type of business:Full services market research and marketing consultant agency, headquartered in Chile with offices in 7 Latam countries. In 2008 Cimagroup was acquired by Synovate (Aegis group) and 3 years later it was bought and fully integrated to Ipsos.➤ Responsible for opening and running the local office, recruiting staff and supervising operations.➤ Managed the P&L, cash flow and some financial issues of the subsidiary ➤ Lead commercial process with client services team, achieving revenues for almost 2M€ in the first 20 months.➤ More than 180 market research studies coordinated, some of them related to: BPTO, brand equity, mystery shopper, product test, MSW methodology for pre and post advertising test. ➤ Direct responsible for designed and implemented a consumer Panel of 2,400 households in 4 cities, that a year later was acquired by LatinPanel (a company owned by TNS, NPD and IBOPE). Show less
  • Balance, C.A.
    Senior Study Director
    Balance, C.A. Apr 1992 - Dec 1999
    Caracas - Venezuela
    Type of Business:Market research and marketing consultant agency➤ Brand Equity and Buying Habits consultant.➤ Special data analysis and methodology supervisor ➤ Conduct more than +200 quantitative and +40 qualitative research studies.➤ Main responsible for 14,000 F2F interviews study, successfully concluded in 3 days.➤ Responsible for PPRR campaigns among marketing and advertising media.➤ New clients prospection and sales.
  • Calvo Hitcher Advertising Int’L, C.A.
    Account Manager & Planning
    Calvo Hitcher Advertising Int’L, C.A. May 1987 - Apr 1992
    Caracas - Venezuela
    Type of business: Full services advertising agency .- Translate client's brand communication needs into effective advertising campaigns.➤ Managed key accounts up to 900K€ ➤ Planning and conceptualization of more than 30 Ad campaigns.➤ Design and implement of the traffic methodology used in the agency.➤ Large-scale media planning and strategies. ➤ TV and mass media buying negotiations.➤ Conducting processes that allowed the agency to rank 25th in sales and 11th in… Show more Type of business: Full services advertising agency .- Translate client's brand communication needs into effective advertising campaigns.➤ Managed key accounts up to 900K€ ➤ Planning and conceptualization of more than 30 Ad campaigns.➤ Design and implement of the traffic methodology used in the agency.➤ Large-scale media planning and strategies. ➤ TV and mass media buying negotiations.➤ Conducting processes that allowed the agency to rank 25th in sales and 11th in productivity, according to Venezuelan Advertising Agencies Ranking (P&M Magazine 1991). Show less

Miguel Calvo H. Education Details

Frequently Asked Questions about Miguel Calvo H.

What is Miguel Calvo H.'s role at the current company?

Miguel Calvo H.'s current role is Market Research | Data Analytic | Brand Strategy | Digital Analytic | Business Intelligence | Customer Experience | Business Development.

What schools did Miguel Calvo H. attend?

Miguel Calvo H. attended Iebs, Northwood University, Universidad Yacambú, Instituto Universitario De Mercadotecnia Isum.

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