Oversee brand strategy and market presence for more than 30 client accounts across 20 diverse market sectors. Collaborate with creative staff and remain involved in developing creative campaigns including client presentations. Hold accountability for analyzing market, customers, competition, brands/products, and distribution channels. Develop strategic position for client campaigns including tools (offline, online) for marketing promotions and communications. ♦ Spearhead success in marketing and communications campaigns to connect with customers; develop brand story/content and implement social networking marketing strategies. ♦ Serve as strategic planner, and CEO to develop US marketplaces for multiple clients.

Served as industry expert advising clients on tobacco luxury goods and creative cigar box design trends. Worked with clients to open new business pipelines, scheduled meetings with clients to present products and services, and negotiated sales contracts. Handled continuous account management processes to ensure best-in-class customer service. ♦ Delivered $500K in sales during first business year by successfully cultivating lucrative and elite customer base.♦ Leveraged creative vision to support artistic team in designing dozens of luxury humidors and cases for sale to diverse client base.

English global tobacco company with more than 30,000 staff and $196B in revenue, established in more than 160 countries. Manage 34 brands and more than 400 KPI´s. Managed public relations. Created communications processes and tools, manage Department of PR Events, and oversaw Press Office. ♦ Developed and launched Habanos international marketing plan in Spain, ranking as No. 1 worldwide in the market. ♦ Improved product mix by 26% from the average price in 2 years, and increased turnover by 6% over the prior year. Launched multiple products including Cohiba Behike (world's most expensive cigar). ♦ Delivered a notable increase in brand image and market awareness for Cohiba and Montecristo (U&A07 vs 05). Recruited international and national celebrities to promote products; also helped develop a Smokers Cigar Club to boost sales.

English global tobacco company with more than 30,000 staff and $196B in revenue, established in more than 160 countries. Led marketing for the Habanos Cigar Division HQ, Cuba, including creating the Habanos cigars international marketing plan, launch strategy, and promotional sales program for distribution network across 120 countries. Managed team of 15 in Marketing Department to meet all deadlines and goals. Managed public, media, and marketing communications programs. ♦ Increased revenue by 20% over previous year by executing new programs and developing new product; ♦ New product launches significantly improving the product mix, and designed a totally new packaging for the main product portfolio, including six new manuals brands.♦ New programs as evolve international Habanos Festival and designing international campaigns for 120 countries. ♦ Designed and launched strategic campaigns and 34 Habanos brand images including Cohiba, Montecristo, Partagas, Romeo y Julieta, Hoyo de Monterey, Hupmann, Punch, among others.

American global advertising company with more than 15,000 staff and $2,5B in revenue, established in more than 81 countries. Managed several accounts, prepared strategic plans for contest and present to clients, and handled strategy analysis to meet goals. ♦ Managed Chrysler, Canal Plus TV and Deutsche Bank's account among others; held responsibility for Telecommunications company “Firstmark” on Spain launch with a ratio of awareness and preferences of 12% increase. ♦ As a head of new business, partnered with Airtel / Vodafone account for transition to rename and launch Vodafone.

Spaniard global telecommunications company with more than 120,000 staff and $50,000B in revenue, established in more than 20 countries. Executed marketing plans by bundles. Managed external TV channel producer relationships. Led multimedia package (TV, Internet and phone solution) development. ♦ Developed marketing plan by bundles as cinema, sports, children, etc; manage relations with marketing department’s providers of thematic channels, including product launches of several channels (MTV, Fox, Disney, Syfy, Axn, CNN, Playboy, ESPN). ♦ Created and executed co-marketing agreements (Microsoft, Nintendo, Nabisco) and managed branding and logo changes. ♦ Managed loyalty program: Welcome Pack development and call center scripts as well as events including sponsorships of motorcycling, golf, basketball, bulls and others.♦ Participated in launching various fairs and festivals such as SIMO or Malaga Film Festival.