Miguel Cervantes Iii Email & Phone Number

New York, New York, United States

New York, New York, United States

MARKETING RESPONSIBILITIES- Marketing plan creation for all titles- Marketing plan management and execution on ~16 titles per season- Create and execute digital advertising campaigns- Budget allocation for all titles and management for ~16 titles per season- Metadata management for all titles- Create and manage AMS campaigns- Manage Netgalley and Goodreads platforms- Manage Facebook, Twitter, Instagram, Youtube for both PublicAffairs and Bold Type Books- Manage imprint website for PublicAffairs and Bold Type Books, including all author pages and book pages- Create and manage event and genre specific landing pages- Create and manage quiz/interactive story content- Manage email newsletter for PublicAffairsGENERAL DEPARTMENT RESPONSIBILITIES- Coordinate and create focus (launch) presentation for PublicAffairs and Bold Type Books- Coordinate and create sales conference presentation for PublicAffairs Bold Type Books- Coordinate all weekly marketing meetings as well as jacket meetings- Coordinate seasonal marketing planning meetings- Coordinate and create marketing timelines as well as marketing recap reports- Digital asset management for all covers- Manage seasonal catalog creation- Hire, train, and manage imprint intern to support publishing workflowCREATIVE RESPONSIBILITIES- Coordination, filming, and editing of author videos and book trailers- Record and edit editorial recordings for sales team- Design physical collateral: one-sheets, post cards, business cards, stickers, bookmarks- Design shareable graphics: tour graphics, twitter/fb headers, etcBOOKS WORKED ON INCLUDESTAMPED FROM THE BEGINNING • THE DEFICIT MYTH • THE PHENOMENON • THE STORM BEFORE THE STORM • THINK LIKE A ROCKET SCIENTIST • NO ASHES IN THE FIRE • THE 15:17 TO PARIS • HERO OF TWO WORLDS • THE DISORDERED COSMOS • THE AGE OF SURVEILLANCE CAPITALISM • THE REVENGE OF ANALOG*Recipient of the 2018 Hachette Book Group Marketing Excellence Award*

New York, Ny

New York

I serve as a personal assistant to two executives as well as assist and coordinate all department activities.GENERAL DEPARTMENT RESPONSIBILITIES- Title Marketing: Marketing plan creation and execution for select titles- Coordinate and create focus (launch) presentation for Little, Brown, Back Bay, and Grand Central Publishing- Coordinate and create sales conference presentation for Little, Brown, Back Bay, and Grand Central Publishing- Coordinate and create special monthly hardcover presentation for meeting with CEO- Coordinate all weekly marketing meetings and title status meetings- Coordinate seasonal marketing planning meetings- Coordinate all author/agent calls- Coordinate and manage all Goodreads giveaways, YPG giveaways, AuthorBuzz giveaways, Shelf Awareness giveaways, misc. promotional giveaways- Coordinate and create marketing timelines as well as marketing recap reports- Coordination, filming, and editing of author videos and book trailers- Assist in overall marketing plan creation and execution- Assist in seasonal catalog creation- Assist in author/agent marketing letter creation- Assist in BEA coordination and activities- Assist in outreach to marketing partners- Process all department invoices- Register all department guestsPERSONAL ASSISTANT RESPONSIBILITIES- Administrative duties including answering phone, booking appointments, handling travel- Execute monthly expense report- Research projects as needed

New York, Ny

- Analyze audience metrics- Write editorial copy to appeal to target demographic- Establish relationships with marketing partners

- Write monthly articles for the Long Island Tennis Magazine

North Merrick, Ny

- Implement and Manage customer database- Design and implement customer social media marketing strategies- Maintain company website and social media portals

New York, Ny

Assist in marketing efforts for various properties: - Research online marketing options (blogs, websites, social media) for target demographics - Create power point presentation around marketing plan for potential authors - Pitch new ideas for potential marketing opportunities - Analysis of social media trends for authors and books - Write tweets and status updates for imprints

- Provide tennis services to various vendors (Indoor tennis clubs, high schools, grade schools, recreational centers, private groups)

- P&L analysis- Client Liaison- Quickbooks data entry

Master Of Arts (M.A.), Publishing

Bachelor Of Arts (B.A.), Philosophy