Curating and uncovering customer needs in Apple products in order to ensure a positive costumer journey. Probing individual preferences in order to help customers discover the best technology solutions to address professional and lifestyle requirements. Maintaining a complete store mindset in order to identify and guide customers to the results which best address their goals. Connecting with teammates to improve internal processes and help ensure successful interactions. Educating customers on Apple products and services to foster them through the Apple ecosystem and lead them to the best conclusion to their in-store experience.

Crafting and distributing internal corporate communications across the Music, Podcasts, Beats, Shazam and Platoon org. Generating content including blurbs, newsletter entries, descriptors and VP level email communications. Coordinating content from various stakeholders to build meeting agendas with both domestic and international teams for VP level approval. Managing projects including A-List guest speaker series, monthly global org meetings, and roundtables. Implementing project managing software integration for team. Attending regular meetings with Music team, Hello editorial, Learn from a Leader, and I&D team. Engaging with Slack Channels to assist and learn on language use, film and television trends and Wrike use.

FREELANCE WRITER | New York, NY | 2014-presentEntertainment Content and Marketing Copywriting Published writer of brand blogs, power pages, entertainment listicles, movie reviews, film criticism, interviews, and think pieces. Designed and devised content for software startups, artist bios, entertainment websites and social media. Worked closely with website editors, developing engaging content and testing for audience engagement. Fulfill high-pressure deadlines while managing varied projects for numerous clients. Consulted for website development and stylistic evolution. Lead pitch meetings to coordinate best content to reach target audiences. Researched story ideas for cinema, pop culture, tech trends, music and comic books. Wrote for highly trafficked websites Screen Rant, Taste of Cinema, Films Gone Wild, film review coverage of Sundance Film Festival, Tribeca Film Festival. Crafted long/short form content, product descriptions/reviews, video scripts and social media posts for lifestyle brands such as Concierge, Open Door, Drizzly, Udemy, The Daily Beast, OpenSesame, Nobleman Magazine, Beach.com, Bossip, The Chizel. Created customer engagement content for film software product Storyboard That. Story development for DC Comics projects, Warner Bros. and more.

COPYWRITER | New York, NY | 2018-present Published writer of articles, brand blogs, e-books, power pages, email campaigns, social media posts and think pieces. Designed and devised content for travel client Concierge Magazine and other publications from Grey Door Publication, quizzes for The Daily Beast and Pacific Life magazine, food/drink clients and and grooming/beauty clients. Worked closely with editors, developing engaging content and testing for audience engagement. Fulfill high-pressure deadlines while managing varied projects for numerous vertices. Consulted for website development and stylistic evolution. Researched keywords and SEO terms for individual campaigns. Proofread and edit material.

Judged feature film entries for international film festival under consideration for exhibition and competition. Composed critical responses and ratings for dozens of entries from regional, national and international filmmakers. Organized post-viewing talks, Q&A sessions, director interviews and film history lectures. Ran networking events for local filmmaking community stretching from Long Island to the greater New York City film market. Created audience engagement experiences to further promote emerging filmmakers Curated top-level entries to ensure competitive festival notice for directors, writers and actors

Digital Content Developer and Editorial Reviewer (Relocated from LA to NYC)Working with account managers, provide content development and testing for leading internet marketing platform. Handle high-volume writing / copywriting of test and actual headlines for print, mobile, and web content, as well as copy editing and proofreading to create and support storytelling. Create editorial spreadsheets / schedules for account managers. Conduct digital research for industry verticals – entertainment, travel, technology, finance, fashion. Additionally, provide editorial / brand review for Spanish advertising campaigns; markets include North America, LATAM, Europe, and Caribbean.> As in prior roles, quickly selected to work for agency’s highest-profile clients – Netflix, Mad Men, Wired, Comedy Central, Chase Bank, CNN, Amazon, Toyota, Cadillac, Mercedes, HP, Sony> Role expanded from copywriting and content development to include reviewing work of international copywriters> Exceed 100% of aggressive daily quotas plus urgent requests and unique requested content on tight deadlines

Conceived, wrote, directed and produced award-winning documentary film Dig Comics. Handled copywriting of all documentary content, dialogue, interviews. Handled all digital content development – memes, website copy, blogs and social media plus print, digital, and mobile sales and marketing plans. Headed financing. Hired / managed crew, scheduled shoots and oversaw post production. Presented at industry events.> Film won –---Best Documentary – largest global multi-entertainment convention: San Diego Comic Con Int'l---Official selection – Cannes Film Festival---Official selection – 20 other international film festivals > Developed for expanded film and TV consideration with actor Edward James Olmos (Battlestar Galactica) and Uslan Co (Batman/The Dark Knight)> Represented film in meetings/discussions with – Lion’s Gate, BBC America, Travel Channel, NatGeo, A&E, Discovery, HBO, PBS, CBS

Independent Contractor - Digital Asset Acquisitions | 2016 - 2017Manager – Digital Asset Acquisitions & Website Brokerage Departments | 2010 – 2013Manager – Digital Asset Acquisitions Department | 2008 – 2010Digital Asset Acquisitions Analyst | 2004 – 2008Contractor | 2004 Hired, trained, and managed account team of 5-7 for industry leader of IP (trademarks, patents, etc.) / website domains and related legal services. Headed highly confidential market research and negotiations of website domain properties for Fortune 500 clients. Provided account management, controlling workflow and managing tight and fast-changing deadlines, budgets, billing and client relations. Wrote and reviewed contracts for acquisition of digital assets, client agreements, account orders, etc. Handled digital content development / writing / editing (corporate website, social media online marketing), plus policy papers, whitepapers and marketing materials. Represented company at industry conferences; presented at client meetings and sales pitches.> Led team that secured highest publicly disclosed price for a website domain name paid that year (social.com, at $2.6 million)> Chosen for company’s top accounts – ESPN, NBC Universal, Time Warner, Fox, Hulu, Coca-Cola, Washington Post, Yahoo, GE, Microsoft, Google, Intel, Glaxo Smith Kline, Pfizer, P&G, Jack Daniel's, Turner Broadcasting> Promoted through four roles to launch new department and manage operations for two departments

Spearheaded advance on-street marketing of musical artists to drive ticket sales; traveled extensively to coordinate outdoor marketing – displays, postering, promotions, giveaways. Managed tour marketing budgets, expenses and goals with many shifting priorities and last-minute additions.> Selected to handle agency’s A-list tours – Sheryl Crow, Train, O.A.R> Built excellent relationships with major metro accounts with tie-in products (skate shops, sporting goods outlets, bicycle stores, rock climbing clubs, etc.) that significantly increased ticket sales via cross-promotion

Fronted fast-paced marketing office at major record label; operated all communications, meeting schedules, studio sessions and travel for the Vice President, A-list artists, management and label executives; generated corporate memos and email blasts. Wrote and generated marketing planners for new albums by Neil Young, Eric Clapton, Stevie Nicks, coordinated among all departments on all artwork and copy for publicity, promotions and sales. Supported radio / film / TV licensing.> Provided marketing support for major musical talents – ---Neil Young, Stevie Nicks, Eric Clapton, BB King, Don Henley, Van Halen, Steely Dan> Throughout all above periods, freelanced in arts & entertainment work (music promotion, film & television production); worked with clients including – ---DreamWorks, Spike Lee, MTV Networks, Universal Music, Screen Actors Guild