Marketing Manager
CurrentPlan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateDesign eCommerce strategy and marketing plan to increase online sales and achieve overall business growth objectives.Develop department processes, procedures, KPIs and reporting to ensure optimum performance to exceed monthly sales goals.Manage all eCommerce sales channels to increase traffic, conversion and ultimately sales.