Miguel Fierro Email & Phone Number

Rio De Janeiro, Brazil

As the largest independent insurer in Brazil, Icatu aims to democratise access to protection and contribute to the financial planning of millions of Brazilian families. In the Relationship Marketing team, I've planned and executed strategies to increase the retention and profitability of private pension clients.Responsibilities included:• Planning customer relationship initiatives and campaigns;• Reviewing customer relationship strategies and implementing refinements;•… Show more As the largest independent insurer in Brazil, Icatu aims to democratise access to protection and contribute to the financial planning of millions of Brazilian families. In the Relationship Marketing team, I've planned and executed strategies to increase the retention and profitability of private pension clients.Responsibilities included:• Planning customer relationship initiatives and campaigns;• Reviewing customer relationship strategies and implementing refinements;• Developing strategies to increase customer retention and profitability;• Reviewing content and marketing materials directed at private pension clients;• Writing monthly investment newsletters and analysing results;• Producing exclusive events for high-net-worth clients. Show less

As a member of the institutional nucleus of the relationship marketing team, I worked to enhance clients' connection with the Icatu brand, regardless of the services acquired.Responsibilities included:• Writing monthly newsletters and analysing results;• Producing interviews with investment advisors;• Planning and revising content for the Icatu blog;• Writing scripts for videos and live streams on YouTube;• Anchoring institutional videos for YouTube (in-studio);•… Show more As a member of the institutional nucleus of the relationship marketing team, I worked to enhance clients' connection with the Icatu brand, regardless of the services acquired.Responsibilities included:• Writing monthly newsletters and analysing results;• Producing interviews with investment advisors;• Planning and revising content for the Icatu blog;• Writing scripts for videos and live streams on YouTube;• Anchoring institutional videos for YouTube (in-studio);• Planning and executing customer relationship campaigns;• Planning and implementing actions to improve customer experience. Show less

Rio De Janeiro, Brazil

FGV IBRE is the Fundação Getúlio Vargas (FGV) unit responsible for producing macroeconomic statistics and applied economic research relevant to the improvement of public policies and private initiatives in the Brazilian economy, thus fostering economic development.Responsibilities included:• Publishing daily news and press releases;• Promoting researchers’ articles on social media;• Writing weekly newsletters and analysing results;• Producing webinars and corporate… Show more FGV IBRE is the Fundação Getúlio Vargas (FGV) unit responsible for producing macroeconomic statistics and applied economic research relevant to the improvement of public policies and private initiatives in the Brazilian economy, thus fostering economic development.Responsibilities included:• Publishing daily news and press releases;• Promoting researchers’ articles on social media;• Writing weekly newsletters and analysing results;• Producing webinars and corporate events;• Providing support for internal communications campaigns;• Assisting in the creation of promotional material and branding campaigns. Show less

Rio De Janeiro, Brasil

UFRJ TV allows journalism students to put into practice the telejournalism production techniques taught throughout the course. The channel covers topics of interest to the academic community and promotes public debate around the university's social impact initiatives.As a reporter for TJ, I had the opportunity to cover essential moments in the history of UFRJ, such as the approval of the Plano Diretor 2030, the resumption of on-campus activities after Covid-19, and the elections for the… Show more UFRJ TV allows journalism students to put into practice the telejournalism production techniques taught throughout the course. The channel covers topics of interest to the academic community and promotes public debate around the university's social impact initiatives.As a reporter for TJ, I had the opportunity to cover essential moments in the history of UFRJ, such as the approval of the Plano Diretor 2030, the resumption of on-campus activities after Covid-19, and the elections for the rectorate and academic centres in 2022. Show less