Miguel Folque Email & Phone Number

Madrid, Es

Madrid Area, Spain

• Grew sell-out +42% vs flat market.• Elevated the quality and streamlined the distribution network by -50%.• Improved sales per door by +60%. • Doubled customer's profitability with TAG Heuer (stock turn).• Grew the retail network from 3 to 8 boutiques (2 own and 3 franchise). • Restructured Portugal route to market from a third-party distributor to direct distribution.• Restructured the sales team, territories, routes, and commissions.• Responsible for a team of 25 people.• Wholesale Director of 136 POS and Retail Director of 4 stores.

Madrid Area, Spain

• Responsible for a 90 people sales force that generates € 64m of sales across 10.000 customers in the direct and wholesaler sales channel• Reinforced leadership by gaining 0,8% market share in a declining market

Barcelona Area, Spain

• Increased revenues by 12% while decreasing costs by 17%• Identified by the company board as high profile in the talent pool• Responsible for a team of 5

Barcelona Area, Spain

• Major program revamp: Route to market, Communication Strategy (Creativity and Media Plan) and Program content.

Lisbon Area, Portugal

• Improved the sales team effectiveness, achieving 12% sales growth• Restructured a 25 person sales department increasing team satisfaction from 3,8 to 4,4 (max 5)• Developed a segmentation model of clients and products that maximized sales and promotionefficiency accomplishing a distribution level three times the objective• Built an evaluation and remuneration model for the sales team

Lisbon Area, Portugal

• Created a 6 people department responsible for developing and implementing the marketing strategy in the HORECA (hospitality industry).• Created guidelines for the implementation of promotions which gained management team approval• Developed a national incentive program for the wholesalers' sales force. Considered the best inclass in Portugal and awarded the best program (among 180 countries) in the W.Grant & Sons group• Managed the CRM programme ensuring the quality and accessibility of the information• Developed new sales channels: internet/corporate (B2B) generating significant knowledge of clients

Lisbon Area, Portugal

• Reporting to headquarters in London, developed the marketing strategy for 4 whisky brandsincluding Grant's (Nº2 in sales in Portugal)• Achieved Grant's record sales and market share, increasing sales by +15% (EUR +2,2m) in a marketdeclining 2% year-on year• Managed a EUR 4,3m Marketing budget• Recruited, developed and managed 2 people• Member of the team responsible for the global repositioning of Grant's (Nº4 whisky in salesworldwide)• Launched Grant's premium variant which achieved a 10% market share in 2 months

Lisbon Area, Portugal

• Member of 5-person taskforce for the company turnaround (all ex-Unilever directors).• Turned around declining sales of swiss rolls, reversing a -5% trend to +20% in one year, productwas the market leader with 90% market share• Wrote and implemented the marketing plan for several categories including: product development,market research, pricing, packaging, advertising and promotional activities• Implemented a portfolio analysis resulting in the discontinuation of 100 SKU (from a total of 300)

Lisbon Area, Portugal

• Developed commercial, marketing and financial reports• Designed and implemented the computer network platform• Conducted a 40 people training session in Windows and Office Systems

Mba, Master In Business Administration

Activities and Societies: President of the Portuguese Business Club

Post-Graduate, Financial Markets & Assets

Bachelor, Business Administration And Management Information Systems