Miguel Gernaey Email & Phone Number

Alpharetta, Georgia, US

Newcastle Upon Tyne, GB

• Successfully developed and implemented a global Digital Strategy including setting up the Digital Channel for lead generation and eCommerce, setting up the technology and agency ecosystem, implementing a new operating.
• Improved digital customer experience, through web conversion growth from <1.5% to 6% in three years.
• Led the core team on the transformation of Sage’s Brand, including delivery of a full re-brand of global digital properties.

Newcastle Upon Tyne, GB

• Built the marketing teams and programs within Sage's newly established Customer Business Centres. This entailed recruiting the marketing team and setting up end to end integrated marketing programs to support the.
• Led the global Paid Media, Web Conversion Optimisation and Marketing Automation team and successfully transformed global Paid Media for the business, resulting in more than doubling Paid Media conversions whilst.
• Developed and delivered a global new campaign strategy for the business that changed the approach from product to category campaigns including the implementation of new campaign mechanics such as Scaled Acquisition for.

Round Rock, Texas, US

• Developed and implemented a next generation Marketing strategy that shifted Dell’s marketing approach from a ‘one and done’ approach to a multi touch.
• Consistently exceeded against all marketing KPIs, leads, pipeline created and sales.

Round Rock, Texas, US

• Developed and implemented of Dell's award-winning demand creation planning and measurement systems and processes, that played a key role in driving the growth of the demand creation business from a $500M to a $3Bn.

Round Rock, Texas, US

• Deployed the Eloqua Marketing Automation for EMEA as well as Lattice engines that delivered propensity modelling capabilities to support outbound Sales Plays.
• Successfully introduced Salesforce across EMEA, along with a new order management system and focuses, post deployment, on driving adoption and increasing Sales Productivity, delivering a productivity improvement of 30%+

Dublin 2, IE

I held a variety of roles in Accenture during my time there:Senior consultant in Accenture’s Strategy and Business Architecture service line. In this role I consulted to a variety of clients on business strategy and architecture.Director in Accenture’s Outsourcing business, focusing on Customer Contact (sales and service), Order to Cash and Finance &.

London, London, GB

Managed PA’s Performance Improvement practice in Ireland for 2.5 years, growing the practice from 5 consultants to 36. I was also a driving member of the team responsible for the global roll out and training delivery for PA’s ‘Rapid Business Improvement Methodology’, which I helped develop.

GB

I worked as a supervisory consultant in PW, managing and operating several process re-engineering assignments. In addition I was a member of the global team responsible for making PW’s process re-engineering methodology more practical and results oriented. I also assisted in the global roll out of the new methodology and was a key trainer.

I held two different positions with Impac. I started as a Project Director, managing large scale productivity improvement projects where the delivery of financial results (savings) was tied directly to the fees the Client paid for the project. Subsequently to this I managed Impac’s operations for UK/Ireland, Eastern Europe and Scandinavia. This involved.

Economics, Marketing

A1 Accounting, Accounting