Miguel Gonzalez

Miguel Gonzalez Email and Phone Number

Head of Creative Services at Republic Brands with expertise in data-driven creativity @ Republic Brands
Miguel Gonzalez's Location
Oak Park, Illinois, United States, United States
About Miguel Gonzalez

As the Head of Creative Services at Republic Brands, I apply design thinking to brand communications by understanding consumer intent and delivering creative excellence. I have over 2 years of experience in leading the creative vision and strategy for the world's leading rolling company, with a portfolio of iconic brands such as OCB, JOB, and TOP.I have a proven track record of launching and growing brands using consumer insights, data science, and integrated marketing communications. Some of my accomplishments include naming and launching LendingTree.com, developing and launching the U.S. Army brand, building cultural relevance and share for DiGiorno pizza, and innovating eCRM for Philip Morris. I have earned multiple awards and certifications for my work, and I am passionate about mentoring and inspiring others in the creative field.

Miguel Gonzalez's Current Company Details
Republic Brands

Republic Brands

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Head of Creative Services at Republic Brands with expertise in data-driven creativity
Miguel Gonzalez Work Experience Details
  • Republic Brands
    Head Of Creative Services
    Republic Brands Nov 2022 - Present
    Glenview, Illinois, Us
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  • Republic Brands
    Managing Brand Director
    Republic Brands Apr 2021 - Nov 2022
    Glenview, Illinois, Us
    The world’s leading rolling company, Republic Brands holds the most extensive portfolio in the category including OCB®, JOB®, e-z wider®, DRUM®, Premier®, Gambler® and TOP® brands. With a 200-year-old cultural legacy, the family-owned company is known for innovations such as sustainable bamboo, hemp and flax fiber papers and cones, its natural acacia gum and internationally-recognized ISO 9001, 14001 and 45001 and GMP standards. Republic brings consumers the best experience from plant to puff by combining old-world artisan quality with modern sensibilities.
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  • Leo Burnett
    Director, Digital Experience Strategy
    Leo Burnett Mar 2020 - Apr 2021
    Chicago, Illinois, Us
    Collaborator and advocate for digital experience strategy within a highly-matrixed, multidisciplinary advertising practice for UnitedHealthcare and UnitedHealth Group responsible for insights that motivate audience decisions to foment brand growth.
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  • Mhz Experience Strategy
    Brand Experience Strategy Consultant
    Mhz Experience Strategy Jun 2018 - Jul 2020
    Oak Park, Il, Us
    Providing insights and research for CX/CRM, digital marketing and business development projects to brands and agencies. Captura Group: Digital experience strategy for US Hispanic and general market projectsLeo Burnett: Digital strategy consulting, cross-functional team building, business development supportHavas: Business development, QBR development, brand messaging strategy, integrated campaign strategyDept-11: Business development and capabilities positioning and proposal writingNir Eyal: Guest editor for renowned behavioral marketing expert's upcoming bookTMSW: Coca-Cola, McDonald's, campaign and creative planning, primary researchCurrent (IPG): Business development, primary research
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  • The Origins, Llc
    Partner, Brand Experience Strategy
    The Origins, Llc Jun 2018 - Jul 2020
    Providing thought leadership and practical strategic development for a cross-cultural perspective to energize rising brands for today's diverse society. Launched Prolijo Mezcal in 2018, reaching $40 million valuation in less than 6 monthsDeveloped and launched the Prolijo Mezcal Alexa Skill -- https://www.prolijomezcal.com/alexa_1Collaborative leadership for Prolijo Mezcal activations including Pilsen Fest Chicago
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  • Havas
    Strategist At Large
    Havas Apr 2019 - Dec 2019
    New York, Ny, Us
    Providing leadership and support in research design, data insights, and consumer and social trends for key clients and the business development team. Discipline expert for digital and voice platforms, CRM and customer experience, and promotional/activation marketing integrations.
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  • Critical Mass
    Vp, Group Strategy Director
    Critical Mass Jun 2017 - Jun 2018
    Calgary, Alberta, Ca
    Led the strategy practice in Chicago focused on user-centered experience design innovation and social content marketing across financial services, healthcare, automotive and CPG lines of business. Primary clients included USAA, BlueCross BlueShield of Tennessee and the American College of Educators (ACE).
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  • Havas Chicago
    Group Strategy Director
    Havas Chicago Oct 2011 - Jun 2017
    Chicago, Il, Us
    Reporting directly to the executive team, I helped lead new business gains totaling $30 million in a 24-month rally for the Chicago office. I provided leadership and guidance across accounts for consumers insights, primary and secondary research, and integrated digital marketing strategy. My role required extensive client contact with high- and mid-level client relationships.
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  • Havas Helia North America
    Strategy Director, Chicago Group
    Havas Helia North America Oct 2011 - 2015
    Manhattan, New York, Us
    Digital strategy encompasses user-centered approaches to acquisition, retention, loyalty and advocacy. We can call it CRM, response, data-driven or interactive. If it leaves a data trail, then we're on it. Human truths and insights define the difference. My role spanned three Havas helia offices in Chicago, Baltimore and Richmond.
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  • Leo Burnett
    Planning Director
    Leo Burnett Aug 2010 - Sep 2011
    Chicago, Illinois, Us
    Designing and moderating qualitative research and collaborating with data analysts for consumer insights across CRM and digital initiatives. Consultative partner to creative directors for program development and strategic POV presentations.
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  • Colossal Squid Industries
    Digital Creative Strategy Director
    Colossal Squid Industries Feb 2010 - Aug 2010
    Chicago, Il, Us
    I provided digital strategy and content development expertise for the agency's Kmart, Sears and Kimberly-Clark/Scott Brands accounts. My role included consumer decision journey planning, content strategy and best practices advice.We launched the Kmart teen blog Stylesip on Facebook.
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  • Momentum Worldwide
    Director Of Digital, North America
    Momentum Worldwide Dec 2008 - Oct 2009
    New York, New York, Us
    Reorganized and revived the agency’s digital practice, staff and budget. Increased partnership and collaboration across offices and business units. Established on- and off-shore supplier relationships.Client responsibilities included: Anheuser-Busch InBev, Allergan, American Express, Busch Entertainment Corporation (SeaWorld Parks & Entertainment), Kraft Foods, Coca-Cola, General Growth Properties (GGP), Microsoft, Monsanto (Genuity), New Balance, Office Depot, Smucker's, United States Army, Verizon, William Grant & Sons
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  • Fcb Global
    Vice President, Content And Creative Director
    Fcb Global Oct 2004 - Nov 2008
    New York, New York, Us
    Launched best-in-class and first-in-category digital marketing initiatives for Fortune 100 clients including SC Johnson, Kraft Foods, MillerCoors, Boeing and KFC. Emerging platforms leader and mentor.
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  • 141 Worldwide
    Digital Creative Director
    141 Worldwide 2003 - 2004
    Us
    I worked closely with agency executive leadership on several high profile pitches encompassing national promotion, retail activation and experiential execution.
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  • Leo Burnett
    Vice President, Creative Director
    Leo Burnett Jul 2000 - Jul 2003
    Chicago, Illinois, Us
    Led the team that launched “An Army Of One” for the US Army, reinvigorated the brand and fulfilled its recruiting mission. Launched the first online social network for Philip Morris International.
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  • Leapnet
    Creative Director
    Leapnet Aug 1998 - Jul 2000
    Us
    Increased the agency's Microsoft/MSNBC relationship by 50 percent. Developed integrated promotional, brand and relationship campaigns that won awards, increased audience and grew revenues.
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  • Publicis Modem
    Digital Creative Director
    Publicis Modem Sep 1996 - Apr 1998
    Launched unprecedented web sites and online campaigns for Fortune 100 clients including IBM, Dean Witter, ING and Prudential. Named and launched LendingTree. Won multiple awards for clients and the agency.

Miguel Gonzalez Education Details

  • Temple University
    Temple University
    Advertising

Frequently Asked Questions about Miguel Gonzalez

What company does Miguel Gonzalez work for?

Miguel Gonzalez works for Republic Brands

What is Miguel Gonzalez's role at the current company?

Miguel Gonzalez's current role is Head of Creative Services at Republic Brands with expertise in data-driven creativity.

What schools did Miguel Gonzalez attend?

Miguel Gonzalez attended Temple University.

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