• Partnering with HASER to overhaul their IT infrastructure and develop a comprehensive digital strategy that amplifies the impact of their community-based initiatives. By aligning technology with their mission, I’m helping HASER build a robust network of grassroots projects focused on food sovereignty, environmental conservation, and social justice—advancing equity and quality of life across Puerto Rico.• Leading the optimization of Taller Salud’s digital presence through strategic consulting, aiming to expand their online reach and engage underserved communities more effectively. As a key partner to this feminist organization, my work is enhancing their ability to improve healthcare access, reduce violence, and drive economic empowerment for women in Puerto Rico.

• Provided strategic direction, aligning design with business goals and user needs using JTBD, Agile, Lean UX, and Design Thinking methodologies.• Mentored and led a remote design team, driving professional development and recruitment.• Managed design operations, overseeing processes, systems, and collaboration across a globally distributed team.• Led the integration of AI and machine learning tools into the design process, optimizing user flows.• Successfully implemented a wide range of new business insurance products, collaborating cross-functionally to ensure smooth integration with the product experience while meeting the evolving needs of customers.

• Established UX culture from scratch, introducing new design tools and methodologies across the company.• Created a scalable design system, aligning cross-functional teams behind a unified vision.• Partnered with engineering to reduce sprint length and increase development predictability.• Collaborated with the marketing team to ensure consistency between the product experience and the new brand identity, establishing a cohesive visual language across platforms.• Led the implementation of rebranding efforts in the product, ensuring that UX and brand strategy aligned seamlessly to present a unified customer experience.

• Lead design consultant for clients across SaaS, Fintech, Entertainment, and E-commerce industries.• Crafted specialized design solutions for cutting-edge products at startups like Veem's SaaS global payments platform, Brightloom's restaurant automation software, and Atrium's SaaS sales data visualization platform.• Collaborated cross-functionally to develop and align design strategies with user needs and business objectives, creating engaging, intuitive digital experiences.

• Collaborated with the QuickBooks marketing team implementing the new Bolt Design System on QB Payments, QB Payroll, and other accounting SaaS products for small businesses.

• Designed automation software and management tools to streamline order fulfillment for automated fast-casual restaurant chains, improving operational efficiency and reducing order fulfillment time.• Led usability research and conducted on-location field studies, ensuring solutions were tailored to the real-world needs of kitchen workers.

• Instrumental in designing, developing, and implementing the QuickBooks Design System, leveraging a component-based architecture to scale a cohesive user experience across products, driving consistency and efficiency across the platform.• Developed reusable design patterns and components for various Small Business products, enhancing scalability and reducing design-to-development cycle times.• Created and managed tools, methodologies, and operations that enabled the smooth transition of 125+ designers globally from the former Harmony Ecosystem to the new QuickBooks Design System, significantly improving team efficiency and design consistency.

• Led the Design Excellence and Best Practices team, creating cross-functional workflows to enhance efficiency and developing a modular design system that improved scalability and consistency across the organization.• Introduced new design methodologies, collaboration tools, and clear design guidelines, streamlining processes and increasing team productivity.• Designed data-driven user interfaces for ticket sales and event management, leveraging insights from user behavior analytics and machine learning models to optimize user experiences and drive conversions.

• Collaborated with Flickr's UX team on redesigning the experience of sharing, organizing, and viewing photos on the web.• Led the redesign of Flickr's home page, creating and implementing an activity feed to bring relevant content and connections to the forefront of the user experience.

• Contributed to Netflix's transition from DVD rental to streaming, designing video applications for consumer electronics, iOS, and game consoles.• Designed streaming experiences for the PlayStation 3 and over 200 Netflix-ready devices, setting interaction patterns still in use today.• Collaborated with data science teams to incorporate machine learning-driven recommendations into the user experience, enhancing content discovery and engagement.

• Designed site architecture and visual language for Yahoo! Groups.• Collaborated on screen layouts, user interface elements, email campaigns, promo units, and syndicated ads for Yahoo! Travel, Yahoo! Shopping, and Yahoo! Personals.

• Developed user-centered designs for web applications, websites, and interactive social retailing kiosks for clients in retail, pharmaceutical, finance, and consumer electronics.• Clients included Bristol-Myers Squibb, MasterCard, Bank of America, Fujifilm, and Bloomingdale's, among others.