Miguel Branco Email and Phone Number

In March of 2016 I changed to SIVA that is the distributor for VW; Audi; Skoda; VW Comercial Veh.; Bentley and Lamborghini in PortugalRaC and remarketing are one of my principal skills. This is a kind of business that we need to improve daily, and now in SIVA I believe I have the right tools to innovate and make the difference.

Since the last summer I accepted a new challenge in Mitsubishi with the Berge Group in representation of the brand in Portugal.Mitsubishi has strong potential in Portugal, new people, new models, new strategies, much to develop were certainly I can contribute with many of my skills.

I have been working with a local entity that gained the representation of two Gas stations in the Lisbon area. I am involved in this project since the initial stages of negotiation (having been conducted by me) and now, in a phase of implementation / management of all operational and financial area.

Reporting directly to the MD in Portugal and the Central Marketing Team at Ford of Europe, I was responsible for the Marketing Department in Portugal, for Passenger and Commercial Vehicles with 6 direct reports (4 Brand Managers, 1 controller, 1 auditor) and 4 indirect (agencies). Under my responsibility was, also, the Budget Communication control, Strategy Below-the-line and Above-the-line, Product Strategy (price, communication, definition of product), Training non-technical and product, development and implementation of boosting sales programs.A differentiation strategy was implemented by me, based on central alignment, with goals and metrics to measure. My innate ability to lead and motivate teams, led me to achieve extraordinary results of which I highlight the follow: 20% reduction in Communication Budget with awareness increase, Line-Up simplification in 40% entities, 22% increase on Facebook Fans (4th Brand in Portugal near to 200,000 Fans), Digital Campaign in January 2013 for Fiesta Launch, resulting in: 8,000 People visiting the dealer network in one day,  64 vehicles sold that day. Campaign BRAND: "Looking for Champions" Viral campaign with over 500,000 views (see the UEFA video)Some of the project that I’ve developed, were recognized and awarded, such as: 3 EFFECTIVENESS AWARD in the 2013 Fiesta24H campaign – Gold in consumer durable products Category, Gold in Sponsorship Activation Category and BEST EFFECTIVENESS 2013 (see the Fiesta video) Bronze Award in the Best use / creation of New Media (B-MAX) in the creative Club Festival - innovative campaign that led to a direct interaction with the customer (see the B-MAX video) SAPO Award 2013: Gold in Automotive Category with a video test (see the FOCUS video)

Reporting directly to MD in Portugal and to the Commercial Vehicles Manager in Ford of Europe. With one direct report, I had at my responsibility an overall strategy for the Commercial Vehicles business in Portugal and the creation / implementation of a dedicate Brand to Commercial Vehicle business.

Reporting directly to MD in Portugal, with 7 direct reports. I had, under my responsibility, the development of the entire fleet business in Portugal (large sales volume), including Rent-a-Car and the management of Used Car business.• Fleets Sales represented 68% (over 8000 units) of the FORD sales total,• Presence of FORD in all the major Rent-a-Car,• Direct agreements with all Fleet Leasing Companies,• Remarketing Business again became a major source of revenue for Dealers network,• Increased residual values of our models between 2% to 4%.

Reporting to FCSD Manager in Spain, I was responsible for the Commercial Vehicle department within the division of FCSD. I had my responsibility throughout the FCSD on Commercial Vehicles, which allowed me: The possibility of being part of one of the largest markets in Europe, To be member of the Commercial Vehicles Brand Team Ford of Europe, To be responsible for the integration of Iberia Authorised Repairers contracts.

Reporting directly to Fleet & Remarketing Manager in Portugal, with 2 direct reports. I had, among other responsibilities, the annual negotiation with major Rent-a-Car and the flow of buybacks (returns from Rent-a-Car).Highlight the main results in 2001: The Company finished the year with over $ 1mils positive in the Remarketing business, Inventory year-end car in less than 300 units and 0 units in stock more than 360 days, More than 3000 units sold to Rent-a-Car,

Sales automotive Consultant

Saleman