Experience in implementing digital transformation plans and governance models for their correct monitoring and control in order to guarantee maximum efficiency and use of resources. Including the activities of:- Strategic definition of technologies and business processes, and Systems Plan Design (International/National)- Project planning, budgeting and control. Periodic monitoring and reporting to management and C's.- Support for Special Projects for the Transformation of Information Systems and Forecasting / Demand Management- Plans Governance: KPIs and Alerts design and Implementation of established audit and risk management policies.- Procedures for Opex/Capex control, security, efficiency and governance of information systems- Supplier evaluation, negotiation and collaboration with purchasing teams (RFIs, RFPs, Reverse Auction)- Optimal management of assigned resources and suppliers and compliance with agreed SLAs, maximizing ROI- Governance and motivation of multidisciplinary teams applying Agile / Lean / Scrum methodologies- Evaluation of digital maturity and Technological Risks and implementation of Data Governance Policies- Estimation of the impact of new technologies such as chatbots, AI, voice analytics, IoT, Convergent SecurityCollaborated in projects with: SANTANDER, CAIXABANK, SEGURCAIXA, PROSEGUR, H. BARCELO, THYSSEN, COVIRAN, COFIDIS, IRI Worldwide

Responsible for operations and deliveries to clients of all services offered by IRI. Areas of responsibility include Technology, Data Science, Field Operations, Data Input, Coding and Creation of Databases and Business Intelligence Reports providing insights for decision making to manufacturers and retailers. Managing a budget of €3M with 116 people in charge. Main achievements: rationalization of field operations achieving 25% savings and introduction of IRI Liquid Data® technology in Spain.

Responsible of the definition of the operational model and direction of all Fulfillment, Operations, Sales Support activities, Database and Content Management, and Directory Assistance Services Operations in Spain.Fulfillment operations include the design and production of all of hibu’s digital and printed products such as web sites, google adwords campaigns, banners, paginasamarillas.es ads and printed yellow pages adverts.

Responsible of the definition of the operational model and direction of all Customer Service Operations, Sales Support activities, Database and Content Management, Directory Assistance Services Operations and Telesales Call Center Platform Operations across Latin geography (Spain and Latam) which include operations in 5 countries.

Responsible for publishing operations in Yell Publicidad including Spain, Argentina, Chile and Peru. Total budget: Over 50 M€Negotiations with main print, distribution and paper suppliers from a Global perspective. Responsible for the liaison and coordination with the production suppliers in terms of demand planning, budget definition and control and incident resolution for both print and online media.

Responsible for change management and company wide projects coordination. Process optimization and re-engineering. Initiative prioritization according to business strategy. Strategic consulting. Development of business ideas into working realities.

Responsible for marketing services organization that included pricing, sales planning, customer segmentation, business analysis and research, customer services and database management.

Responsible for the creation of the new company from scratch: from closing agreements with the partners, definition and implementation of the strategic and business plan, hiring of employees , facilities, technology acquisition, product development, and start up of commercial operations.The company developed an e-marketplace and a procurement and sourcing platform for its partners that included electronic auction capabilities using technology from Ariba customized to Adquira’s needs. In 2 years, 2,500 suppliers in Spain and 4,000 in LatAm were incorporated to the transaction platform. In 2004, 5,300 M€ were negotiated thru the sourcing platform and 254 M€ were ordered from the procurement platform.Adquira is B2B e-commerce company founded by Telefonica Publicidad e Informacion and its partners Telefonica, BBVA and Repsol to provide procurement and sourcing solutions to the B2B community

Head of B2B e-commerce. As a consequence of previous assignment, made responsible to develop the e-commerce strategy for TPI, finding appropriate partners and technologies to develop an e-markteplace for indirect goods and services in the B2B sector. As a result, a new company, Adquira, was createdHead of new business development. Reporting to CEO. Responsible for the definition of the new business and diversification strategy for TPI and the search of technologies and partnerships to complement TPI’s offering. Creation of business plans and participation in M&A processes.

Held different responsibilities:Head of Operations, S.E.R Region. (Spain, Italy y Switzerland). Responsible to develop sales strategies and development plans for the 3 countries. Results follow up, sales forecasts, win/loss analysis, sales management tools, coordination of international sales opportunities and development of product and service offering bundles. Achievement of 116% of sales targets for the region.Head of Marketing for France and Spain. Responsible for the definition of the region marketing plan, new product launch, development of partnerships and sales ground and compensation plan and sales targets.Responsible for the communication plan and sales events and tactical promotions. Organized the presence of Xerox in Trade shows.Head of Tech Support and Customer Services. Responsible for the creation and implementation of the Technical Support Center to provide nationwide assistance to Xerox customers. Managed a team of 50 persons. Main responsibilities were the definition of the portfolio of services, customer contracts, logistics agreements, establishment of Quality standards, ISO9000 certification and the target setting and direction of the post sales and customer support activities. Achieved 5% revenue growth, 5 points increase in customer satisfaction and 9% increase in margin.

Responsible for business development in the Industry and Services sector. Definition of the IT services and consultancy product portfolio to be delivered. Generation of demand for process optimization and time to market reduction projects.Sales of projects to Industry sector customers.

Responsible for presales , consulting and training services related to the sale of Computervision CAD / CAM / CAE software applications for the manufacturing industry in Spain, leading a team of 12 engineers.Creation of the consultancy area driving a 24% revenue increase YOY.Computervision is a U.S. based company and the leading provider of CAD / CAM / CAE solutions for the aero and auto industries

Responsible for the maintenance and operation of the Airbus fleet. Developed production plans, work orders and training plans for the maintenance crew. Designated as flight and acceptance test engineer for the acquisition of the A320 fleet, based in Toulouse (France).

Integrated in the 767 support group, responsible for the detailed design and strength calculation of structural engine mounts for the Rolls Royce engine. Liaison with the manufacturing facilities and overseeing of the production process.