Miguel Toro Email and Phone Number

- Championed the redesign of the company's website, skillfully applying UI and UX design expertise, utilizing methodologies including heuristic analysis, interviews and focus groups. By closely managing the developer agency and guiding the interface and interaction refinement, elevated user engagement by 13% and decreased bounce rate by 5% in the first month.- Executed the design of the Black Friday Cyber Monday (BFCM) Hub, through seamless collaboration with cross-functional teams, aligning features and content, leveraging a mastery of UX and UI proficiencies, with mobile compatibility and industry-best practices. Orchestrated a transformative journey culminating in an immersive user experience that led to a notable 25% surge in discovery meetings with enterprise prospects.

- Crafted a facial recognition makeup recommendation prototype for L'Oréal, leveraging skills in intuitive user flows, conducting rigorous testing, and prototyping while collaborating closely with the research team, sparking brand launch anticipation, increasing sales by 200%.- Engineered a KPMG’s interactive landing site and diagnostic testing tool by leveraging expertise in intuitive and seamless user experiences, adapting to dynamic requirements, effective interaction designs, and meticulously mapping user flows, to empower future CFOs with a sophisticated digital experience contributing to 13% in user retention rates.- Revamped Relay's delivery platform by skillfully employing user-centered testing, mapping analysis, and prototyping techniques, leading the UX team to significantly enhance the experience for restaurants and couriers, resulting in a streamlined and seamless user journey, ultimately improving operational efficiency by 3X.- Led collaborative efforts with developers creating the Buckeye Broadband’s app leveraging skills in UX/UI, information architecture and wireframing through a systematic unified interaction and style guides decreasing 25% in user support requests.

- Leveraging design thinking, effective communication, visual design expertise, and adept problem-solving, successfully conceptualized impactful marketing campaigns, executed attention-grabbing POP materials, and crafted compelling promotional ads increasing customer loyalty and significant sales conversion rates by 10%.- Strategically designed a weekly product magazine to spotlight partnership campaigns by employing strong design principles for visual aesthetics, adaptability, and content creation, increasing sales by 2X and formulated effective strategies that amplified the travel agency’s visibility and engagement with the target audience.

- Devised a unified brand identity by methodically incorporating comprehensive market research, andpurpose-built a website through wireframing, prototyping, and journey mapping, strategically increasing brand resonance by 25% within the distinct market and fostering a substantial 40% boost in audience interaction.

- Crafted a comprehensive brand framework for an immersive catering experience while enhancing wine labels and packaging through a synthesis of user research, insightful interviews, in-depth market analysis and business intelligence, aligning the brand's vision and elevating brand perception and increased consumer engagement by 40%.

- Created a database using analytical research that improved the speed and workflow of the bank’s digital channels which allowed employees to surface information quicker.- Led the research on technology vendors for a biometric registration process on the banks branches through a competitive analysis and usability testing of the products making the registration process for new clients 18% faster and more efficient.