Developing Redsys’ international strategy in Europe, including participation in European groups, managing institutional relations in Europe/SEPA, prospecting and positioning, analyzing potential partnerships and interconnectivity with other processors.

Developed a risk management model for a top Spanish bank’s international expansionAdvised a top US Private Equity firm on their strategy for entering the Spanish payments market

Responsible for Business Development for loyalty, benefits and global services in EuropeSold, implemented and managed an award-winning innovative cash-back based loyalty program for a top Italian issuer, with over 11 million cards and 20,000 participating merchants, increasing card spend by 40% in their storesManaged global relationship with a large Spanish bank in relation to loyalty schemes in Europe and Latin America managed by MasterCard, totalling over 7 million cards and €10 million in revenue

Managed Customer Marketing department (team of 60 people), focused on increasing activation and usage of the bank’s credit cards, creating and managing marketing campaigns across multiple channels.Developed and implemented loyalty and value added programs for affinity cards: points, discount schemes, special financing conditions, sweepstakes, insurance packages, travel benefits, etc.Analyzed and interpreted campaign results, identifying trends and developing segmentation strategies.

Opened and managed two franchised stores of this children's apparel retailer

Created department as part of start-up operations in Spain, growing it to 60 people in 3 years. Built CRM function and designed marketing strategy for increasing credit card activity.Responsible for new client acquisition, leading a team of 15 officers, managing the channels of telemarketing, mail, internet, door to door, and developing new channels such as teletext, SMS, member get member and press adverts

Founder and CEO of Tuhipoteca.es, an internet mortgage search engine and intermediatorRaised over €1 million in funding, attracting and then managing an 8-people team. Negotiated and signed intermediation agreements with 12 top financial institutions in the home lending and insurance sectorsClosed 14 co-branding and white-label agreements with leading real estate, financial and horizontal Internet portals in Spain. Supervised the implementation and launching of those agreements, enabling TH’s partners to use TH’s systemLed business expansion activities: development and launching of new services (tuseguro, tucredito); acquisition of the site autoseguro.com; coordination of the set-up of Portuguese subsidiary

Worked in strategic sourcing projects for a large credit card issuer (Wilmington, DE) and a large publishing company (New York). Participated in a strategic repricing initiative for home equity loans at a large regional bank (Columbus, OH)

Participated in a process reingeneering project in a Health Management Organization in Madrid and a strategic positioning project for a European bank entering the Latin American market (project based in Miami)

Member of a 5-persons team managing over $400 million in accounts with clients in the energy sector. Assisted in managing the bank’s relationship with 5 major clients and in developing new accounts.Created financial projection models for over 15 Energy Project Finances, obtaining approval to finance ten of them .