Michael Haag Email & Phone Number

Menlo Park, Ca, Us

San Francisco, California, Us

Leading product marketing activities to accelerate the growth of Labelbox, the leading AI platform for building intelligent applications through powerful organizational, labeling, and modeling capabilities. We are backed by Andreessen Horowitz, SoftBank, B Capital, Kleiner Perkins, Databricks Ventures, First Round Capital and Gradient Ventures (Google's AI Investment fund).

Sunnyvale, Ca, Us

Led product marketing for YugabyteDB, a leader in the fast-growing space of distributed SQL databases. Established the Product Marketing function and built out a small team. I led efforts to differentiate messaging, launch new product innovations, create a comprehensive content strategy, and build solutions and vertical-specific content for campaigns focused on lead generation (MQLs). Additionally, my team responsible for publishing customer success stories, driving ongoing sales enablement initiatives, and contributing to product-market fit for our DBaaS offering. My role extended beyond core product marketing, encompassing solution marketing, technical marketing, competitive intelligence, and the development of AR and PR strategies.

Chose to take some time to recharge after several amazing experiences and accomplishments. Using the time to explore new areas of interest, catch up on reading and industry trends, and enjoy quality time with my kids and family.

Palo Alto, Ca, Us

Led a worldwide product marketing team for VMware's $1B+ Cloud Services Business Unit. We helped companies transform their business by simplifying the adoption of the hybrid cloud through innovative products, cloud-based services (SaaS), and one of the largest cloud provider ecosystems. Responsibilities included managing a $1M+ marketing budget, creating powerful core messaging, driving social media activities, enabling sales and partners, engaging with industry analysts, and launching new products (30+ per year). Successfully drove 25%+ CAGR over three years, helping play a key role in VMware's journey to a SaaS company.

Palo Alto, Ca, Us

Managed a team responsible for core content marketing activities across VMware's storage and availability portfolio, including the fast-growing hyper-converged space with vSAN as well as storage-related activities for VMware Cloud on AWS, containers, Virtual Volumes (VVols), and Site Recovery Manager (SRM). Responsibilities included developing core product messaging and vision; driving critical analyst and press activities; evangelizing with top industry influencers; presenting technology and solutions at industry events; understanding customer needs and creating core assets; and leading product launches.

Palo Alto, Ca, Us

Drove outbound marketing activities across VMware's storage and availability portfolio, including their newest flagship products of Virtual Volumes (VVols) and Virtual SAN (VSAN). Developed key positioning and messaging, product launches, packaging and pricing, sales collateral and training, and evangelized portfolio to customers, sales, press and analysts.

Houston, Texas, Us

Managed an HP Storage Solutions Marketing and Alliances team focused on virtualization (client and server), healthcare, cloud, and object storage. Responsible for the end-to-end management of each solution space, which included building and maintaining the partner ecosystem, identifying strategic activities with key ISVs, finding and capitalizing on technical integration opportunities with engineering and product management teams, developing the value proposition and customer collateral, driving joint go-to-market plans to grow awareness and revenue, and evangelizing the solutions within the HP Storage organization as well as the broader HP Enterprise Group (EG). In addition, I maintained specific responsibilities for owning and growing the critical business and technical relationship between HP Storage and VMware.

Houston, Texas, Us

Transitioned to HP following their acquisition of 3PAR, my previous employer. I am part of the HP Storage Division where I continue to work as a Sr. Alliance Manager responsible for developing key technology partnerships, managing partner projects, identifying new business and technology opportunities, and influencing strategic decisions.

Us

Managed key technology partnerships, developed new business relationships, and led strategic marketing and product planning decisions regarding partner solutions as a senior member of the 3PAR Business Development and Alliances team. Responsible for managing key projects with technology partners, such as VMware, Microsoft, Citrix and Cisco. Worked closely with marketing, product management and engineering on a daily basis to research, develop and rollout key solutions with these partners. Went through IPO and then acquisition by HP, following interesting bidding war between Dell and HP.

San Jose, Ca, Us

Increased Brocade’s technology ecosystem by developing new partnerships and managing existing alliances. Created, implemented, and managed the first formal Brocade Developer Program. Worked with legal, marketing and web teams to complete and promote partnership program.

Austin , Texas, Us

Ran the marketing and business aspects of a multimillion dollar product line. Responsible for developing marketing collateral, compiling product forecasts, supporting sales on key opportunities, and analyzing market trends. During that time, accomplished record quarter revenue and managed global Tier 1 marketing launches. Prior to becoming a PMM, I completed the NI Engineering Leadership Program, during which time I managed a group of eight support engineers for a year focused on supporting customers using the Vision and Motion products with LabVIEW.

Masters, Electrical Engineering

Innovation And Entrepreneurship Certificate

B.S., Electrical Engineering