RESPONSIBILITIES- Lead a marketing team and an inside sales team (hiring, coaching, mentoring)- Develop and execute comprehensive marketing plans - Design and implement an effective long-term marketing strategy with short-term goals to achieve - Create appealing industry-specific and product-specific offers and execute marketing campaigns- Manage partner relationships- Manage P&L

ProServeIT, Microsoft Gold Partner, is specialized in a comprehensive focus on Cloud transformation, technology consulting, IT managed services, and software development. ProServeIT helps organizations of all sizes in all industries in Canada and the United States.RESPONSIBILITIES- Lead a marketing team and an inside sales team (hiring, coaching, mentoring)- Develop and execute comprehensive marketing plans - Design and implement an effective long-term marketing strategy with short-term goals to achieve - Create appealing industry-specific and product-specific offers and execute marketing campaigns (online and print materials, landing pages, webinars, advertising, email promotions, etc.) to generate leads- Manage agency relationships- Ensure consistent brand representation by developing brand guidelines and designing all corporate/campaign materials (both online and print)- Manage client-facing events (both online and in-person)- Monitor all marketing activities to ensure a high ROIACHIEVEMENTS- Built (and continuing to lead) a high performing marketing team and inside sales team- Re-designed a corporate website (front end graphic design, site structure /navigation, content)- Increased the website's organic search (Google, Bing, etc.) volume by 588% within 1.5 years - Led Women in Technology initiatives (hosted and spoke at Women in Technology events, secured company sponsorship for all female employees’ membership at the Women in Technology Network)- Received Modern Marketing Innovation Award 2017, 2018, and 2019 (Finalist)RELEVANT SKILLS- Marketing strategy, search engine optimization, graphic design (Adobe CC including Illustrator, Photoshop, InDesign), social media marketing, blog writing, content marketing, email marketing, agency management, project management- Expertise in leading marketing platforms such as Hubspot, Instapage, Adroll, Growlabs, HelloBar, Wideo, WordPress, Google Analytics, etc.

- Created and managed the corporate marketing plan and marketing budget- Hired and supervised marketing staff- Organized and attended conferences, customer events, trade shows, and customer functions- Planed and organized client appreciation events - Managed and maintained relationships between all marketing agencies and marketing partners- Worked closely with all internal departments ensuring projects were completed on time and on budget- Created, managed, maintained, and edited all marketing and sales materials, both online and in print- Researched a variety of markets, energy regulations, and the competitive landscape within each market and report as required- Designed and implemented all marketing campaigns, both online and offline- Managed trade-show operations, ensuring Wyse Meter Solutions Inc. products and services were displayed to enhance the organization’s reputation.- Managed the corporate website and social media- Published articles in various industry magazines

- Managed and maintained relationships between all marketing agencies and marketing partners- Worked closely with all internal departments to ensure projects were completed on time and on budget- Created, managed, maintained, and edited all marketing and sales materials, both online and in print- Organized and attended conferences, customer events, trade shows, and customer functions- Assisted in new product development, product design, and service delivery- Researched a variety of markets, energy regulations, and the competitive landscape within each market and report as required- Assisted the sales and customer care departments with the sales process andcustomer implementation phase.- Coordinated trade-show operations, ensuring Wyse Meter Solutions Inc. productsand services were displayed well to enhance the organization’s reputation.

- Designed advertisements, sales materials, brochures, and presentations using Adobe Illustrator and Photoshop- Conducted research on local and global renewable energy markets- Met with customers to plan community events and take pictures of solar power systems - Managed and updated corporate websites and social media sites - Wrote news and blog articles and press releases- Developed e-newsletters- Organized and planned for community events and trade shows

* Course title - Foundations of Environmental Politics: Development, Globalization and Justice * Facilitated weekly tutorial discussions, gave lectures, marked and graded students’ papers and exams, and consulted students.

Organized CERIS student conferences and worked as a research and administrative assistant for one of the CERIS directors.

- Manage the production process – After a buyer and a salesperson finalize an order, I manage the production process, from sending product information to overseas manufacturers to ensure on-time shipment. - Study customers’ manuals – To pass our customers’ fabric/garment tests, factory evaluation and compliance audits, I master customers’ manuals and advise manufacturers accordingly.- Communicate with manufacturers and buyers – For a smooth production flow, I communicate with manufacturers on a daily basis and with buyers when necessary.- Organize production and financial data – I organize production data in order to follow up with manufacturers and buyers for on-time delivery, and to manage financial data for payment.- Ensure quality of samples – Before submitting products to buyers, I check all the submissions from manufacturers and provide comments to ensure the quality of sample trims, fabrics, and garments.

In January 2009, Active Frontier International merged with Martin Stuart. My duties at Active Frontier International and Martin Stuart were identical.

- Organized market books and line plans, which are documents presenting full information regarding all of the styles for a season, including drawings, prices, and descriptions – I was in charge of market books and line plans in order to keep track of style and cost changes.- Prepared best-seller meetings – In order to review the past season, I made boards for each category and arranged samples.- Prepared meetings with buyers during market week – In order to organize the showroom, I carried samples from closets to the showroom, where I hung them.

- Researched markets and trends per clients’ requests – I conducted research not only on the web but also in the field by taking photos and making observations.- Designed presentation materials for client meetings – Based on the conducted research, I constructed presentation materials for client meetings.

- Received and checked samples from overseas manufacturers – This involved measuring specs and reviewing labels.- Filed production documents (details of fabrications, trims, costs, production schedules, etc.) from previous years – I was in charge of filing the documents to help the production department keep records of previous years’ programs.- Organized samples of previous programs in a sample room – I organized samples in order to maintain a neat office and showroom. It allowed the production department to refer to samples when needed.

Assisted Sales and Marketing team – I arranged and filed inventories, created and edited order forms, arranged products for donation, and participated in sample sales.