Mihaela Ispas Email & Phone Number

Bucureşti, România

• Lead the strategy, implementation, execution and optimization of online marketing campaigns in accordance to business objectives and budget.• Responsible for planning, conducting and managing marketing activities (email marketing, paid media, targeted promotions, segmented communication, SEO).•. Responsible for developing demand generation campaigns to increase B2B sales volume.• Own the relationship with external agencies and collaborators on pay-per-click, content creation and social media marketing; managing and approving their recommendations.• Collaborate with the main stakeholders to plan the content and marketing campaigns.• Responsible with conducting research on competition, destinations and industry trends.• Responsible for the website positioning; working with developers to continually improve website performance and practicality.• Develop, maintain and update commercial and editorial content on the company’s website and blog. • Conduct performance analysis for the online marketing activities in order to better understand user behaviour and improve return on investment.

București, România

Identify necessary business, design, testing, development and other resources required to successfully meet project requirements.Develop and manage project timeline, activity planning, team tasks coordination and prioritization.Ensure availability and employment of appropriate tools needed by the team to in order to meet their assigned task in optimal conditions.Identify improvement opportunities and risks and develop action plans for superior management to review.Manage the flow of communication between team members and superior management, including status, issues, and results.Shaping and reviewing published materials and recommend changes regarding the format and content;Development, maintenance and updating of commercial and editorial content on the website;Proposing and implementing optimization solutions according to the analysis results.

București, România

• Participate at the creation of the annual marketing plan in accordance to the established objectives and budget.• Create the affiliate marketing plan across multiple markets.• Responsible with performance analysis reports for specific online marketing methods and channels as support for results optimization.• Responsible with the implementation of targeted campaigns and promotions on Demandware ecommerce platforms; provide training for team members and clients.• Create marketing materials for the sales team, as part of the B2B demand generation strategy.• Responsible with providing user experience analysis and Google Analytics implementation audits for agency clients based on analytics tools and retail best practices. • Perform digital marketing and ecommerce trends analysis, market dynamics, competition and consumer profile to identify new sources of activity optimization.• Maintain and expand the partners portfolio through telemarketing and prospecting activities.

Județul Olt, România

Planning and coordination of advertising programs through newspapers, television, radio, online;Maintaining relationships with service providers;Develop regular or occasional promotions;Organizing social and informative events;Participation in exhibitions;Realization of marketing materials (leaflets, posters, banners, advertisement);Maintaining and updating information on the company website;Ecommerce platform administration for the company;Implementation of market research.Developing the first unitary marketing program of the company.

Județul Iași, România

Planning and management of advertising policies and programs; Preparation and implementation of appropriate marketing materials to promote products, realization of market studies (data on competition, sales, and marketing actions specific to the field); Customer relationship maintenance and expanding client portfolio; Promotion of company products and services.

Master Of Science In Marketing, Online Marketing

Bachelor Of Science In Economics, Management