Mihaela Filip Email & Phone Number

Borehamwood, Gb

London, Gb

Multi-Channel Leads is a channel-service marketing consulting firm based in London, providing partner marketing outsourcing, partner enablement, and demand generation solutions to cybersecurity, IoT, and tech companies.As a fractional marketing expert, I offer a variety of services, including market research, brand development, partner marketing, and outsourced marketing execution. Whether you need a results-driven professional to implement your initiatives without expanding your team or if you are seeking assistance in defining a marketing strategy that aligns with your business objectives and prioritizes efforts across the team, I can help.*Achievements:✓ Generated leads and increased sales ROI from 0 to 10 mil in 6 months;✓ Developed and executed partner marketing campaigns increasing sales, by 300%, in the security and container area;✓ Successfully set up and launched first marketing initiatives in new territories, bringing 8-mil sales revenue;

Bethesda, Md, Us

As the Senior Partner EMEA Lead at Brivo, I drove the expansion of AI cutting-edge security SaaS solutions across the EMEA region. With over 20 years of leadership in cloud-based security solutions, Brivo is the global leader in automating access control, enhancing identity management, and empowering smart space technology. I focus on developing strategic partnerships, partner recruitment, marketing, and a strong product lineup, including advanced access control and identity management technologies. My key responsibilities include leading go-to-market (GTM) strategies and overseeing teams to execute plans effectively. I collaborate closely with Brivo's strategic partners and cross-functional GTM teams, including product, marketing, sales, and CXO, to achieve our goals.

As part of my role at Digital Shadows, a ReliaQuest company, I oversaw the expansion of Digital Shadows channels by collaborating closely with regional resellers and distributors. My focus was on aligning and executing the agreed GTM (Go-To-Market) strategy. Additionally, I worked alongside ReliaQuest to develop a comprehensive global channel program with the ultimate aim of transitioning towards a channel-first transaction model.ReliaQuest is a leading security operations platform that automates detection, investigation, and response across cloud, endpoint and on-premises tools and applications. The company has over 700 customers worldwide and a team of over 1,000 teammates working across six global operating centres. ReliaQuest's mission is to make security possible for businesses. I led the launch of a global partner program and PRM tool to facilitate the onboarding of partners and enable them to become trusted ReliaQuest partners. The program encompasses various aspects such as enablement, deal registration, and marketing initiatives, all designed to ensure that partners have access to the necessary resources and support to help them succeed.In my day-to-day role, I was responsible for recruiting partners and supporting them in accessing and developing global integrated campaigns. I worked closely with esteemed international partners (IBM, AON, etc) to collaborate on crafting a compelling go-to-market value proposition. Additionally, I nurtured channel expansion programs to facilitate the growth of both companies and surpass the quarterly target pipeline.

Bucuresti, Romania, Ro

Field & Partner marketing lead for NEUR region, being responsible for developing and executing strategic field and partner marketing initiatives, that align with regional teams and go-to-market strategies.Hands on accelerating opportunities and generating new business pipeline growth by utilising a variety of marketing vehicles and tactics, including (but not limited to) events, 1:1 C-level rountables, cybersecurity tradeshows, industry-specific campaigns, telemarketing campaigns, webinars, and joint channel marketing activities (including MDFs).Lead regional marketing initiatives and EMEA marketing projects to develop and drive regional marketing campaigns to leverage all high-impact marketing activities. Provide routine strategic thought leadership and brand strategies via virtual planning sessions to build strong and cohesive relationships between our region and the global marketing efforts.

Bucuresti, Romania, Ro

As a seasoned marketing professional, I successfully planned and executed a 6-12 month rolling Field & Partner marketing strategy aligned to regional teams and go-to-market (GTM) initiatives in partnership with sales. With a focus on exceeding pipeline goals, I defined, developed, and implemented innovative marketing plans that accelerated opportunities and new business pipeline generation.My approach included utilising a variety of marketing vehicles and tactics, such as Account-Based Marketing (ABM) programs, cybersecurity tradeshows, events and InfoSec 1:1 virtual targeted field events, industry-specific campaigns, callout, telemarketing campaigns, webinars, and joint channel marketing activities (including MDFs).In addition, I maximised partner-marketing opportunities and managed third-party suppliers to ensure measurable pipeline growth. My efforts resulted in significant increases in lead generation and conversions, and I continue to explore new and innovative ways to drive business growth through strategic marketing initiatives.

London, England, Gb

As a Head of Channel Marketing EMEA, my responsibilities included creating a marketing matrix environment that emphasises value proposition and partner nurture. I collaborated closely with major channel partners such as Microsoft, Citrix, AWS, and others to ensure a unified value message and a global go-to-market strategy. My role involved designing, executing, and overseeing channel marketing campaigns that promote sales revenue and increase brand recognition globally, with a focus on EMEA, US, and ANZ regions.In addition, I also engaged in hands-on channel strategy, PR, and demand generation activities to enhance product awareness, such as hosting customer seminars, offering enablement programs, and managing the CRM system. I provided guidance on marketing messages and materials, as well as campaign concept and creative development to guarantee maximum effectiveness within the region. Worked closely with sales to oversee the lead distribution and follow-up activities with to ensure smooth operations.

San Francisco, California, Us

As the person responsible for implementing the EMEA strategic channel marketing plan, my objective was to promote the adoption of Docker Enterprise #Container as a Service (CaaS) platform. This involves expanding Docker's brand awareness and driving growth across on-premises and SaaS solutions through channel partners in the region. Working in conjunction with top global and regional partners, I was focused on developing effective go-to-market strategies to increase pipeline.Successfully launched Docker in EMEA, adopting a strategic cross channel marketing plan to best position and drive Docker Enterprise #Container as a Service (CaaS) MTA program. Expanded in new territories (emerging markets) working with sales and local partners cobranding 3rd party events; ensuring the marketing investment are successfully driving sales and marketing objectivesSuccessfully launched and deployed 1st channel MTA container program initiatives in collaboration with Microsoft and HPE exceeding 10 mil+ in less than 6 months.

San Jose, Ca, Us

Lead the cross-functional Eastern European Marketing Development Funds Program (MDF) being responsible for the strategy, planning, adoption and execution of marketing and sales programs that drive sell-thru HGST & SanDisk portfolio. Developed strategic marketing plans, in conjunction with EMEA partners (distributors, resellers, system integrators) and collaborating with sales and regional marketing agencies, to build and scale the company's Enterprise products. Successfully set up and launched first marketing initiatives in Israel, in collaboration with a local agency, enabled partners to execute channel marketing programs. Defined measurements of success, overseeing the channel marketing efforts to ensure on-time and on-budget execution of plans and claims with strong attention to sales increase.Expanded in emerging regions selecting key marketing initiatives and been awarded internally [Mar17] for the best channel distribution marketing plan, overachieving regional targets.

Armonk, New York, Ny, Us

Worldwide role, part of the Account Focused Marketing team focusing on WW Global Events (US, ANZ & Europe). Cross business unites role, ensuring the integrated accounts maximizes the brand portfolio as Watson, Mobile, Cloud, and Security. Reporting to US Global Program Manager. Focused role on accelerating Cross-sell & Up-Sales opportunities and uncover New Buyers & Retain / Renew loyal customers through marketing and sales eminence.Worked on large and strategic client projects infusing marketing techniques and innovation to help improve the client experience and chances of winning the bids. Executed, monitored and measured the effectiveness of spending; Analysed third-party data and investigated new growth opportunities, ensuring the investment results are successfully driving IBMs sales and marketing objectives.Performed ongoing customer/market research and work on project-based demonstrating differentiated value through marketing and sales eminence. Defined and tracked campaign effectiveness and adjusted strategies accordingly.

Armonk, New York, Ny, Us

Acting as an extension to the Italian Field Marketing Team. Managed the process of implementing field marketing plans: online/digital campaigns, events, e-mailing, telemarketing, nurturing. Interlocked with suppliers to draft and implement media buying and event management plans. Focal Point for mandatory education, overseeing the education and enablement process for the region's sales force and business partners.

Houston, Texas, Us

Coordinated the Marketing Development Funds Program. MDF Program funds were distributed based on the maximum expected return on investment from specific joint-marketing activities. The program's main purpose is to continue strong partnerships and increase mutual success. Daily activities included: end-to-end marketing development campaign processes for supported countries in Europe (Italy, Sweden, Norway, and Denmark) planning phase and approvals for Market Development Funds together with the Business Units and local Sales Operations.

Austin, Texas, Us

Worked in collaboration with Oracle key accounts globally to improve their software asset management capabilities by assessing their SAM policies and processes (e.g. named user, concurrent, processor, enterprise). My responsibility was to create license inventories based on customer hierarchy and provide Reconciliation Service customer reports, recording, documenting and analyzing the data gathered; resolving licensing issues for Oracle customers; Acted as the key contact for the field consultants on Key Account analytical expertise;Assisted in Strategic & Advanced Business planning, coordination, and execution of Key Account program activities.

Master Of Science In Marketing, Marketing

Micromasters In Marketing In A Digital World, Business, Management, Marketing, And Related Support Services

Bachelor Of Laws - Llb, International Business, Trade, And Tax Law

Bachelor'S Degree, Foreign Languages And Literatures, General