Porter Novelli is an established PR&Comm agency that focuses on delivering integrated communication solutions. The main account I enhance visibility for is Veolia - the international leader in resources management - which has more than 7 brands on the local market.I add value to my team by:· Ensuring the on-boarding and training for all new CS team members;· Guiding the CS team, as well as ATL and BTL teams, so that all projects are successfully delivered;· Using my passion and skill for bringing people together to achieve common goals;· Delivering an integrated, coherent communication strategy (internal and external) that helps boost the company's visibility and credibility among its stakeholders;· Creating successful end-to-end brand stories and projects, starting from the concept, to outstanding visual and copy proposals, and all the way to the implementation of the communication plan;· Driving success for the company by designing and supervising the implementation of 360 campaigns that create impact and raise brand awareness;· Coordinating complex analysis within the commercial flow of the company, in order to design a coherent customer-centric communication plan;· Coordinating the planning and implementation of employee annual events;· Developing detailed performance reports on a monthly and quarterly basis;· Optimizing budgets and overseeing the invoicing process.Top achievements:· Successfully implemented a 360 campaign that boosted the brand’s popularity to 98%;· Successfully designed a customer-centric approach that significantly improved the customer interaction and satisfaction;· Successfully implemented 2 annual events (both hybrid and live) which targeted more than 1.500 pax.

Chapter 4 is a PR&Comm agency that delivers integrated comm solutions. The clients that I managed came from different industries, which allowed me to challenge my creativity, as well as my expertise in brand communication. I added value to my team by:· Creating engaging end-to-end brand campaigns, starting with the concept, to compelling visual and story lines, and all the way to the implementation of the communication plan.· Driving success for the company by supervising the implementation of complex campaigns that help create impact and raise brand visibility..· Coordinating all parties involved in campaigns, so that the implementation process would go flawlessly;· Creating engaging content on social media and other channels (website, blog, newsletters, info notes, articles and press releases);· Creating newsworthy materials and strengthening the client's visibility through media relations;· Successfully holding public presentations and networking at events;· Creating compelling, visually appealing presentations for the client.Top achievement:Driving sales through my team's achievements, by attracting 2 other clients.

My responsibilities included, but were not limited to:· Recruiting my direct reports and ensuring on-boarding and training;· Supporting HR in designing a career plan for my direct reports;· Coordinating the PR agency selection process and further collaborating in creating a coherent communication plan; · Supervising the implementation of our local campaigns on all channels, while optimizing the budgets;· Collaborating with the international teams for global projects (Black Friday, Airlines campaigns)· Event planning; · Acting as a spokesperson for the company; · Acting as a sidekick for the country manager in all needed activities;Top achievements:In 6 months, we managed to build a strong team and win significant industry awards (eTravel Conference) with our campaigns (#TravelWhereTheMusicTakesYou) and comm channels:1st Prize for Best Travel Marketing Campaign3rd Prize for Best Facebook Page3rd Prize for Best Corporate Blog

My key responsibilities are to:· Implement the company's marketing strategy in terms of communication· Act as a community expert that creates engaging content for our blog and social media channels (Facebook, Instagram.)· Support and develop brand-building programs on the Romanian market and ensure that they are coherent with our global marketing strategy· SEO management· Monitor referrals and reviews about the company and gather insights in order to develop better services for our customers· Communicate with the public and media, write press releases and newsletters in order to build a positive brand image in - and out - side the company· Engage in employer branding campaigns conducted by HR· Participate proactively in marketing projects and cooperate with the local and global teams

I managed all marketing activities at Multibrands International, an FMCG company located in the UK. My main focus though was creating and developing brand awareness for the last product we added to our portfolio - Supacell LED. The team I coordinated consisted of 3 designers and 2 web developers. Responsibilities:-content writing (e-books, blog)-social media management (Twitter, Facebook)-event planning and coordination-PR-supervising all marketing campaigns implementations-internal communication-coordinating the design team for all marketing projectsAchievements:- Improved efficiency within the marketing team by implementing a task tracker, which ensures better planning and supervision of all tasks. - Increased company visibility by developing its presence both in the online (through social media, editorials, news articles, PRs, brand videos and ads) and offline environment (advertising campaigns with trade & consumer magazines) for the targeted brands. Overall revenue increased by 36% compared to previous year.- Increased brand awareness for the Supacell LED brand by getting WHICH? magazine to test the line. Which? is a brand name used by the Consumers' Association. The magazine promotes informed consumer choice in the purchase of goods/services by testing products and offering independent advice. The association owns several businesses, including Which? Limited, which publishes the Which? magazine.- Successfully coordinated 6 international events to which the company attended (UK, India, UAE, Honk Kong, Thailand).- Successfully coordinated with the design team in delivering monthly newsletters to our global database, which led to an increased revenue per brand of 21%.- Consultant for the Supacell LED website development (web template model, design, contents).

Mikokids is a non-formal learning center for children (0-14 years old).My responsibilities were focused around the following areas: · Email marketing (Mailchimp)· Content marketing (blog posts, website company, presentations)· Social media marketing· Event planning· Business development (developing new programs with the teachers' team)Achievements:· Created and implemented procedures for the customer care and teachers teams, in order to develop a more efficient work place and drive sales· Created a sales tracking system which ensured a better profit-loss monitoring· Successfully coordinated 3 local events· Coordinated with the teachers' team in developing a new, summer program for children.· Increased revenue by 29% after the first 2 trimesters.