Mihaela Rențea Email & Phone Number

Romania

Bucharest, Romania

TRUST Communications works with companies in order to support them communicate and collaborate better with their customers.Based in Bucharest, Romania, TRUST Communications offers complete, integrated marketing and communication activities to businesses and public persons who share our passion for performance.

• Develop and analyze the marketing strategy and communication; evaluate and manage the budgets involved towards company goals in both brand communication and sales volumes.
• Define and set-up the Yearly and Quarterly Marketing Activity Plans & Marcomm Budget Split.
• Co-ordination, supervision and performance of sales & marketing activities for Samsung CE/IT/Telecomm Divisions
• Initiate and carry out with distributors special actions for products, brand communication and implementing promotions through business partners.
• Advertising (managing the relationship with major national/local newspapers/Radio stations/ TV stations)
• Coordinate all marketing internal / external resources & local Advertising & PR agencies

• Developed new strategies analysis –mix, competition, profitability, financial status, marketing, communication, market trend.
• Supervised current and seasonal reports on orders, network, market forecast.
• Consolidated local marketing reports, business-forecast reports, and market and visit reports as a support to the top management of clients' and provide them with the early warning and feedback.
• Constant competitive information related to current market situation, competitive prices, volumes, media spending, contractual terms, special promotions/special deals.
• Information update on local duty regulations, currency restrictions, taxation, law amendments related to importable items in the territorial activities

• Developed the Romanian branch of a Samsung Electronics Hungarian based company. The main duties were directed to:
• define the company strategy: develop a brand position for Samsung products and sales goals for every year. Sales evolution: $4M -1999, $11M - 2000, reaching about $100M (Eur83M) in 2005;
• develop sales activity: contact new partners able to support distribution network development through conjoint marketing activities and develop contacts with the most important Romanian companies on the market.
• Manage and negotiate the strategic annual contracts and agreements with major partners with all its related indicators – quantity, turnover, price strategy, communication, co-promotions, financial strategy
• Decide for new market niche to be covered //exploited – if potential distributors should be considered an importer or should be affiliated to an existing one;

1997, Commerce

Education record