Brand strategy and integrated communication specialist with a passion for uncovering consumer insights and applying these in brand positioning, new product development, integrated communication or ethnographic research to inform a wide range of projects, from innovation to urban planning.Over 10 years experience, both agency and client side, building and managing strong global and local brands in a variety of fields from FMCG, to automotive, financial and retail. Extensive international exposure, including pan-European and Balkans region assignments.