Mihael Cacic work email
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Mihael Cacic personal email
Hey there, I'm Miha 👋I graduated from Physics in 2019...That year I also decided to become a SaaS marketer.My first job gave me a challenge that would shape my career: help a recently acquired SaaS get more signups from the blog. The problem? Despite having an awesome product, and despite having 10,000s of visitors and over 200 articles educating a small industry, it was only getting 19 signups per monthWhat gives?Our competitors were outpacing us in sales with less content and traffic.I checked out what they were doing and realized most of their articles were just comparing our product with their product… Brilliant! It means we were educating the market, and when our prospects became ready to buy, our competitors lured them in with better copy.A lightbulb went on: content marketing isn't content marketing. There are two different disciplines:- Educational content marketing- Comparative content marketingEveryone knows about educating, but comparing SaaS products is a wild frontier.I decided to see what's on the horizon, and wrote my first comparative pieces in early 2020.The results?The comparative articles turned 8-10% of cold traffic to trial signups. In less than a year we increased signups from 19 to 561 per month. A nearly 30x increase... Groovy, baby!I realized the dogma "just teach them something and they'll buy" is wrong.✨ Show them why you're a better choice and they'll buy. ✨After our success, I noticed that SaaS companies in other competitive industries are also approaching content marketing the wrong way. The old "just educate them and they'll be loyal"…When I noticed this confusion, I decided to help.I made an agency that solves three main problems that SaaS companies face:1. Generate leads & sales from the blog2. Create content that ranks high & holds those ranks for years3. Design a rigorous content creation process that requires minimum editing from the clientFrom the start of 2023 until September 2023, my team has already secured 64 Top #1-3 positions and 23 first-page positions for our comparative articles across our clients. Each one of them a little robotic salesperson selling their software 24/7.Sounds enticing?🔗 Read more here: https://www.mihaelcacic.com/comparative-content-marketing/🔗 Or watch our latest case study here: https://www.mihaelcacic.com/b2b-saas-case-study/And if you're interested in Comparative Content Marketing for your SaaS, drop me a note and we'll figure out if it truly is a wise investment for your company!
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Co-Founder And CmoEntry Point AiNew York, Ny, Us
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Co-Founder & CmoEntry Point Ai Dec 2022 - PresentEntry Point helps businesses create custom AI models 👇Fundamentally, it's a project management solution for no-code AI fine-tuning. It has all the tools you need to compare performance, manage datasets, generate synthetic examples, and collaborate with teammates.🚀 At the heart of our mission, we aim to democratize AI.Entry Point is designed so that even non-techies can create custom AI models without writing a single line of code. We hope this will make AI fine-tuning accessible and efficient for businesses of all sizes, and used in next-gen business automation, product development, and work productivity.We want to make Entry Point AI literally your "entry point" into the world of AI Fine-tuning. 🔗 Check it out here: https://www.entrypointai.com/🧱 My responsibilities as CMO:• Developing Go-to-market strategies• Strategic content creation (video + blog)• Product Design Support• Onboarding Clients• Designing Front-end Funnels• Hosting Webinars🤙 If you'd like me to give you a personal tour of Entry Point or an AI fine-tuning coaching session, book a call here: https://entrypoint.youcanbook.me/❤ "I have tried many fine-tuning platforms, but Entry Point was by far the easiest to use!"-- Andres Ponce, eCommerce Marketing Manager (EMEA) @ Medtronic❤"They have such a great product I was excited to go to office on Sunday to try it out!-- Erki Koldits, Founder @ Zlick❤ "Entry Point has been such an amazing application to work with that's made such a difference. If you're training models with OpenAI, you should definitely give it a try."-- Jordan Silvera, CEO @ Smart Intros❤ I'd highly recommend [Entry Point]. It definitely saved time building the dataset and setting up the fine-tuning run. There's a lot more I can do with it in terms of generating new, synthetic data.-- John Grange, Co-founder and CTO @ OpsCompass~ ~ ~
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Founder & Ceo21Writers Jan 2021 - Present21writers is the world's first Comparative Content Marketing agency 👇📈 Specialized in helping SaaS companies scale in competitive markets.In essence, Comparative Content Marketing is a deliberate approach of comparing your software to your competitor’s software, in a way that highlights your unique positioning, strengths, use case, and ideal user profile. 🔗 Read more about it: https://www.mihaelcacic.com/comparative-content-marketing/Markets mature - more and more companies enter an industry and start educating the prospects. This not only devalues educational content over time, but also creates confusion: "Which software should I even try?". This then creates Demand for Comparative Content, which typically converts 2-8% of cold traffic into trial signups or 1-2% into demo calls.🎉 A Comparative Content Marketing service benefits a SaaS company in multiple ways:• Passive Lead Generation via Google SEO• Refining or Rediscovering Market Positioning• Team Morale Boost through Competitive Intelligence• Great Assets for Targeting Branded Keywords With Google Ads• Your Own “Warm” Source of Buying Intent Data 🔗 Read more about the benefits: https://www.mihaelcacic.com/benefits-comparative-content/❤ "Mihael is a digital marketing mad scientist. He’s a sharp marketer with high energy and lots of ideas. The work he did leveled up our whole team.”-- Sujan Patel, founder @ MailShake❤ "We’ve commissioned over 200 articles from various SEO & content agencies in the last few years… and they simply aren’t driving any conversions. Miha flipped our old strategy on the head. We were skeptical but the Miha's articles became our top 1% performing pages in weeks!!”--Jonathan Clift, COO @ YouCanBookMe❤ "Miha's deep knowledge and commitment to delivering results is remarkable. He found three highly effective keywords and created three SEO articles that ranked #1 on Google within just a few weeks of going live."--Supreet Tare, Founder @ AnywhereApp~ ~ ~ -
Content Marketing ManagerNorbert Sep 2021 - Jan 2022Belfort, FrLed content marketing efforts for Voila Norbert under the SaaS Legend, Sujan Patel.🏆 Here's what I did & achieved in 10 months.👉 My Achievements:+ 2250% increase in blog's conversion rates+ 9x increase in inbound leads from the blog in 6 months+ Written blog posts that converted cold traffic to product trials at 5% to 15%+ 10,5% decrease in in bounce rate+ 16.2% increase in pages/sessions+ 21.2 increase in avg. session duration👉 My Responsibilities:1) SEO CONTENT STRATEGY:Crafting advanced SEO-driven content strategies based on customer personas, competitor analysis, and keyword research.2) GOALS & METRICS:Set, tracked, and reported KPIs & OKRs directly to Sujan, the CEO. Programmed stagger charts to make better forecasts regarding hitting certain long-term milestones.3) CONTENT AUDITS:Performed a few full-site content audits to determine which content is underperforming, which needs to be updated, and which deleted so our crawling budget is spent on more important URLs.4) SEO AUDITS:Indexing, redirecting & monitoring website's health. Creating an advanced tier-based interlinking architecture so the link-juice distribution was optimal for most important posts and pages. Worked with the dev team to fix any more or less apparent technical issues & push domain health from 66 to 100.5) OFF-PAGE SEO STRATEGY:Made off-page reports for every main keyword we went after to create backlink profiles that looked as natural as possible & maximize the efficiency of our link-building. Reports included anchor text profiles, no-follow to follow ratio, link velocity, link power distribution, and topic & link relevancy.6) ANALYTICS & REPORTING:Completely automated blog performance reports by integrating GSC, GA, and Google Data Studio. Extracted key insights needed to spot user trends and continually refine the content strategy.👇 Continued below -
Content Marketing SpecialistNorbert Apr 2021 - Sep 2021Belfort, Fr👆 Read above first7) SEO SPLIT TESTING:Aggressive SEO split testing of various elements, such as meta titles, meta descriptions, and article introductions to push rankings from the bottom to the top of the first page.8) ARTICLE REVITALIZATION:Norbert had 4-years' worth of content before I came on board. Some content didn't perform well which I fixed with on-page SEO & NLP optimization to get the articles from zero traffic to the first page in a few weeks.9) ON-PAGE SEO:Hyper-refined the on-page SEO for the main homepage which helped it rank higher for the most difficult keyword in the space.10) BLOG CONVERSION RATE OPTIMIZATION:To maximize ROI from the content, I did a ton of A/B testing of various conversion elements such as welcome mats, popups, call-to-action buttons, call-to-action paragraphs, benefits, offers, lead magnets, content upgrades, etc.11) BLOG DESIGN:Lead a complete blog design overhaul using Golden Ratio principles to improve readability, load speed, user experience, and engagement.12) BRAND PARTNERSHIPS:Made 20+ partnerships with various link builders that allowed me to single-handedly build up to 40 relevant do-follow backlinks per month with an average DR of 75.13) SOCIAL PROOF MARKETING:Identified most active users & wrote NPS email campaigns to collected positive reviews on key business review sites.14) WEBSITE COPYWRITING:Wrote copy and helped design new landing pages for three products which had a significant impact on ranks and engagement.15) HIRING & TRAINING:Hired, trained, and managed a team of writers that were 3x more cost-effective and 3x better than the content agency we had before. We went from publishing 7,150 to 25,000 words per month with the same budget.16) CULTURE REFINEMENT:Created culture, habits, and systems that streamlined content production and incentivized my writers to strictly follow a checklist of 40 items to keep the content quality high at all times.
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Software EngineerIxtlan Team D.O.O. Oct 2019 - Jun 2020Ljubljana, SiIn the final year of my studies, I worked for Ixtlan - a software development company in Slovenia.Ixtlan develops complex software systems for the government & other large organizations. I worked on developing taxation & subsidy software for farmers that streamlined many processes for the ministry of finance.I deployed & maintained databases, wrote MySQL queries, and managed the front-end with a severely outdated version of Java.Also, we had an office dog.
Mihael Cacic Skills
Mihael Cacic Education Details
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University Of Ljubljana, Faculty Of Mathematics And PhysicsTheoretical And Mathematical Physics
Frequently Asked Questions about Mihael Cacic
What company does Mihael Cacic work for?
Mihael Cacic works for Entry Point Ai
What is Mihael Cacic's role at the current company?
Mihael Cacic's current role is Co-founder and CMO.
What is Mihael Cacic's email address?
Mihael Cacic's email address is mi****@****tai.com
What schools did Mihael Cacic attend?
Mihael Cacic attended University Of Ljubljana, Faculty Of Mathematics And Physics.
What skills is Mihael Cacic known for?
Mihael Cacic has skills like Python, Writing, Web Design, Blogging, Data Analysis, Java, Software Development, Copywriting, Digital Marketing, Website Building, Databases, Email Marketing.
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