At neonectar, I lead the transformation of in-flight retail by leveraging advanced technologies like AI, ML, predictive analytics and dynamic pricing, to unlock new opportunities for airlines. We differentiate ourselves by not only collecting data but interpreting it in ways that optimize ancillary revenue strategies, enhance customer engagement, and drive operational efficiency.Our mission is to democratize in-flight retail, making it accessible and profitable for small and medium-sized airlines. We focus on delivering intelligent, data-driven solutions tailored to each airline’s unique operational landscape, empowering them to make real-time decisions based on predictive models. This creates a more agile, sustainable onboard sales experience that aligns with modern passenger expectations while boosting profitability.

• Led the company’s most significant tender process with a total value exceeding €1.2Bn for the total contract term. Managed the entire process from concept to delivery, securing the contract under improved commercial terms and extending the contract validity beyond the original RFP expectations• Set the foundation for AI and advanced analytics development at gateretail by onboarding a digital transformation partner with deep expertise in data analytics. Paved the way for the implementation of advanced tools such as dynamic pricing, machine learning, and predictive analysis, aligning the company with future digital trends• Pioneered the industry’s first POC for a supply chain forecasting tool, expecting a 10x ROI. This project had a dual impact: increasing sustainability by reducing the number of transports, returns, and ullage, while also improving commercials through reduced out-of-stock incidents• Developed the first POC for an in-seat ordering dynamic pricing tool, anticipated to drive a minimum incremental spend-per-head improvement of +10%• Onboarded media partners to enhance the advertising and promotional space, creating a new stream of outsourced services. This initiative generated six-figure annual revenues across the entire client portfolio, broadening gateretail’s service offerings

• Achieved highest-ever results with a 50% increase in spend per head and nearly 100% improvement in profit per head across all AOCs at the Group level, leading to the Best of the Best award and recognition by Indigo Group’s Chairman• Commercial & operational accountability of the onboard sales revenue stream and development strategy• P/L management and cost optimization of the retail on-board program with focus on profit, conversion & unit revenue • Commercial performance responsibility of spend per head, margin per head, margin percentage & other business specific KPIs• Driving business performance and improved efficiency through quantifiable operational KPIs such as: out of stock, sell-out, shrinkage, ullage, cost per barset and others• Onboard sales & retail tender, RFP and RFI creation for Wizz Air Group & Indigo Partners (when applicable)• Digital revenue management of the onboard sales touchpoints such as: onboard sales voucher integration into the booking flow, home delivery, loyalty programs, pre-order & onboard connectivity

• Overall accountability for Wizz Air's service delivery operating an average of 600 flights per day• Leading and ensuring that 3000 cabin crew in 25 bases and 14 countries maintain strict service standards and competitive retail principles via a robust performance management and KPI measurement• Driving the in-flight food and beverage strategy together with Revenue Development Department• P&L management and cost optimisation of the retail on-board program• Leading the Customer Experience Specialist Team comprised of 5 direct reports and 38 Customer Experience Specialists• Accountability for all aspects of the on-board customer experience including product and service development, front line recruitment, training, engagement and performance

• Creating, updating and amending changes into the relevant manuals (Cabin Attendant Manual, Cabin Attendant Service Manual, Announcement Booklet, etc.)• Developing, refreshing and maintaining recency of Sales, Customer Service and Catering training materials• Participating in the development of training materials of other Departments whenever Service touch-points occur• Supporting Cabin Operations Service Manager with the daily Service operations• Amending and advising crew about catering barset loading templates and galley configuration plans• Recommending and amending changes to Service processes and procedures based on the feedback received from the Customer Experience Specialists (CES)• Process CES reports and acknowledge SWOT• Taking part in meetings and events within the company structure but also with external partners with a decision-making role• Monitoring and evaluating the performance of the assigned Customer Experience Specialists during ground training as part of the Standardization program• Maintaining good morals, engaging and encouraging high standard performance throughout Customer Experience Specialists Team

• Ensuring that the highest level of customer service is being provided to all customers by the cabin crew while making sure that safety procedures are being followed at all times• Supporting problem resolution throughout a designated flight by responding in a timely and personal manner to the on-board issues while minimising service disruptions• Keeping up to date with all safety procedures and being ready to act in case of an emergency such as an evacuation of the aircraft• Conducting the pre-flight briefing and agreeing on specific and measurable goals, objectives and performance standards• Taking overall accountability for the cash management of the on-board sales• Providing feedback to the cabin crew members and suggestions as to how to improve performance or service

• Conduct Sales, Customer Service and Catering Trainings internally and externally • Hold responsibility for the sales results of the relevant base• Analyse the base's sales performance on MoM and YoY basis • Implement sales strategies in the form of incentive campaigns• Implement crew engagement activities to support professionalism and proper attitude regarding on-board sales• Conduct sales and customer service coaching sessions when required• Process reports of the designated base, identify trends and investigate abnormal cases• Recommend and amend changes to the Service processes and procedures to the Customer Experience Coordinators

• EASA Cabin Crew Attestation holder issued by the Hungarian National Transport Authority • Cabin Crew Aircraft Type/Variant Qualification for Airbus A320 and Airbus A321 variant• Adhere to all relevant legal, health, safety and security rules and regulations• Deliver exceptional customer service on all flying duties• Perform the buy-on-board service for the customers• Tactfully acknowledge service failures and identify service recovery options in order to maintain customer loyalty• Create reports in accordance to all the relevant rules and regulations

• Successfully implement new brands with innovative products onto the Romanian market through negotiated contract terms for exclusive partnership agreement• Hold responsibility of the development of the Eastern Gateway Agency product offerings focusing on the strategic management and long term growth• Develop and control the freight management, freight execution, and transportation service offerings• Create and implement marketing plans and effective strategies to improve sales and ensure growth of the company• Conduct research of new products and their potential for the domestic market• Create the legal base for the imports (certification, licensing, obtaining local recognition of existing ISO, FDA, NSF, WQA certificates, etc.)• Execute and overview of the daily sales reports, accounts payable, payroll, ordering, inventory, scheduling, menu planning and customer service• Implement cost-effective operational plans while maintaining established quality standards

• Prepare detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets)• Manage events, webinars and seminars from end to end. (e.g. venue booking, collateral design and print, arranging speakers, event management on the day, MC duties, catering etc.)• Manage pop-up events and casual leasing stalls at various exhibitions and events• Develop communication projects, tools and activities for the events organisation• Manage the promo program, including the selection, ordering and shipping of giveaways and other promotional items• Provide ROI reporting on events against set targets

• Engage directly with selected Hilton guests as a specialist in sales and customer service• Increase the conversion rate of the exclusive Private Members' Club by influencing selected guest to acquire an annual membership• Demonstrate competency proficiency combined with meeting specific sales and customer service goals and metrics daily • Cater the sales experience to the individual needs and preferences of each potential member and follow through with the sales contract process to ensure that all required paperwork and legally required documents are completed accurately and in a timely manner efficiently• Maintain the customer relationship after the sale is complete to ensure continued member satisfaction with the organisation