Mihailo Tomić is a Co-founder and a hands-on Chief Executive Officer (CEO) of a small company for sports innovation called “Athlete Software Solutions”. Being a person who loves to learn and discover unconventional approaches, Mihailo found his previous jobs too constraining and wanted to start his project, where all his knowledge and talents could work in synergy and be put to best use.Previous experience as a front-end developer, UX designer, and digital marketing knowledge proved essential for launching a project where digitalization meets sports science - in collaboration with a physical preparation coach Mladen Jovanović. His Jack-of-All-Trades state of mind made him a perfect strategic planner for bringing “Athlete Software Solutions” to life and expanding it further. Up to this date, Mihailo is putting all of his resources into developing new ways to elevate the global approach to sports and help strength & conditioning coaches, performance analysts, sports scientists, and other sports professionals do their job more efficiently, and make their workday a little easier. Outside of work, he is a sports enthusiast, former basketball player, caring husband, and father of two.