Mihai Paculea Email & Phone Number

Cluj-Napoca, Cj, Ro

Cluj County, Romania

Collaborated with a leading global consumer goods client focusing on hygiene. Operating in 100+ countries, they boast strong global and regional brands with a €12 billion turnover.Customer Data Platform (CDP) (BlueConic)Deployment: Spearheaded BlueConic's deployment for robust data collection.Profile Unification: Seamlessly integrated multiple data sources, achieving unified customer views.Segmentation: Employed BlueConic's capabilities for strategic audience targeting.AI Workbench: Utilized Python scripting for predictive analytics and advanced modeling.Campaigns: Orchestrated tailored marketing campaigns leveraging BlueConic's platform.Compliance: Ensured strict adherence to GDPR, CCPA, and other privacy standards.Google Analytics 4 (GA4)Setup & Migration: Seamlessly transitioned from Universal Analytics to GA4.Event Tracking: Established refined event-based tracking capturing detailed user activities.Audience Creation: Crafted dynamic and predictive audiences for personalized outreach.Enhanced Reporting: Delved deeper into user behaviors using GA4's versatile reporting tools.Cross-Platform Analysis: Unified data from web, apps, and other digital touchpoints.Privacy Compliance: Rigorously configured GA4 to uphold global data privacy regulations.Google Tag Manager 360: Enhanced and sent refined custom events to GA. Developed tracking solutions for global utility. Optimized container performance; Employed Custom JavaScript for deeper user insights.PowerBI Integration & AnalysisData Aggregation: Seamlessly integrated diverse data sources including GA, APIs, Supermetrics, and SharePoint.Python Scripting: Leveraged Python for intricate data processing and garnering insights.Visualization: Crafted interactive dashboards and reports to depict complex data narratives.Data Fusion: Merged varied data sources to gain comprehensive analytical insights.Optimization: Regularly refined data models, ensuring high-quality visual representations.

Cluj County, Romania

Local business SEO:▪ Create and optimize Google My Business Profile, Yelp & others;▪ Local link building;▪ Citation building;▪ On-Page local optimisation;▪ Reputation management - increase reviews and deal with negative reviews;▪ Improve local behaviour signals (CTR, mobile clicks to call, check-ins, etc)▪ Improve social media presence for local business;▪ Site Speed performance improvements;▪ SEO Audit;▪ Technical SEO;▪ Monthly / weekly reports about SEO progress and client's feedback implementation status; Other non-local SEO responsibilities:▪ Technical SEO Audits▪ SEO Off Page Optimization▪ Keyword research▪ Link building activities & link building opportunities for PR▪ SEO log analysis▪ Create XML & HTML Sitemaps▪ Create & implement Google Structured Data using Tag Manager▪ Create landing page wireframes▪ Implement conversion tracking▪ Create events & goals in GA for user behaviour tracking Other responsibilities: ▪ Creating, running and maintaining local PPC Campaigns (Google, Facebook, Bing, AdRoll, Twitter Ads, etc)

Tallinn Metropolitan Area

Copenhagen Area, Denmark

Web & Data AnalyticsGoogle Analytics - Setup, Audit & Fixing tracking issues; Google Tag Manager - Setup, Audit & Fixing tracking / setup issues; Generating Monthly Performance Reports - Focusing on actionable digital insights;Google Bigquery - Interrogating databases & exporting results to other reporting tools;Google Data Studio - Generating dashboard based on different sources;SPA (Single Page Application) Tracking Documentation, Implementation & Debugging of current setups; Search Engine OptimizationTechnical SEO - Server Log Analysis, Structured Data Implementation, Internal Architecture Improvements, Website Speed Performance Optimization, Keyword Relevance Analysis - Python script based; On-Page Optimization - Keyword Research, Content Gap Analysis, Keyword Mapping, Documentation for Content OptimizationLink buildingPPC (Pay Per Click)PPC Campaigns creation, audits, optimizations and ongoing maintenance;Conversions tracking implementation through GTM for custom user actions;Tools & Platforms used:Ahrefs, Moz, SEMRush, MajesticGoogle Analytics 360, Google Tag Manager 360, Search Console, Keyword Planner, Data Studio;Screaming Frog, Deep Crawl, Botify;

Județul Cluj, România

Develop the creative concept of SEO pages, based on the creative strategies established previously;Optimize On-Site elements - title tags, meta descriptions, alt text, duplicate content, robots.txt, robots meta directives, schema.org structured data, HTTP status codes, page speed, conversion rate optimization, domains, URLs, canonicalization, redirection, site crawlability;Optimize Off-Site elements - internal link architecture, external links, anchor text, backlinks, link equity;Improve my work efficiency by using SEO tools such as Google Analytics, Search Console, Ahrefs, SEM Rush, Majestic, Rankinity, Unbounce, Weg Log Explorer, Screaming Frog etc. Automate tasks using programming languages like JavaScript, jQuery, RegEx, XPath, MS Visual Basic (Excel VBA);Create and test new campaigns during pilot periods;Propose long-term strategies for the development of paid advertising;Preparation and presentation of business plans;Manage the pay per click account on platforms like AdWords and AdCenterManage the social media pay per click campaigns (on LinkedIn, Facebook, etc.)Analyze keywords, analyze and tests the efficiency of different keywords on different platforms;Analyze and test ads;Analyze the competition in order to optimize keywords, ads and campaigns;Create the concept and the content for the web pages made for the campaigns I am in charge of;Optimize the web pages from the pay-per-click campaigns by testing different content elements, graphical elements, page layout and structure etc;Create and optimize the content of the product for maximum efficiency;Optimize the conversion rate of paid ad campaigns taking into consideration the budget allocated;Create and manage the re-marketing campaignsExplore and test a large array of paid ads: pay-per-click, pay-per-view, cost-per-action, banners, video ads, etc;Evaluate the efficiency of the campaigns by making monthly reportsand also reports for the management;

România

SEO Optimize the websiteCreate and manage lnk building campaignsReduce the website errors and create a steamed user experienceManage PPC Campaigns (AdWords)Implement e-mail marketing campaigns & optimize newsletter templatesOptimize social media presenceReport the main online presence KPIs

Județul Sibiu, România

The KPI Institute is the global authority on Key Performance Indicators (KPIs) research and education, providing through its publications and training courses insights on how to measure and learn with KPIs. It developed the first KPI Management Framework and runs five main research programs, dedicated to performance management, the Balanced Scorecard, KPIs and organisational strategy. The main program, dedicated to documenting and cataloguing how KPIs are used in practice, resulted in the establishment of www.smartKPIs.com, the largest online database of well documented KPI examples, with over 7000 examples from 16 functional areas and 25 Industries. Over the last 8 years, The Institute assisted thousands organizations in finding solutions to their KPI needs.Role:Coordinate organisational online presence through a combiation of SEO, SEM and other related approaches.Optimize main sites of TKICreate SEO campaigns for TKI websitesOptimize social media pressence and increase its followers/usersCreate AdWords campaigns for each category of the TKI productsAnalyze our site traffic through Google AnalyticsAnalyze our site through Google Webmaster ToolSupport Graphic Design with wireframe when developing a new website designMonitor direct and indirect revenue from digital marketing campaigns

Județul Sibiu, România

Research and data analyses of social media activities of different companies from different industries.

Bachelor Of Economics, Marketing

Bachelor'S Degree, Marketing/Marketing Management, General