B2B Services - Business supplies for offices. www.officebarista.ro water and coffee solution for offices.

B2B Services - Business supplies for offices. Exclusive distributor of Waterlogic International. We bring the cleanest, safest water to your office. Freshly roasted coffee beans together with the latest coffee espresso machines.National coverage, prompt and quality services.

B2B Services - Business Supplies and Equipment• responsible for all sales, customer service and support operations, leading a team of 90+ members• initiate and administrate the sales budget, fully P&L accountability - 11M euro yearly TO • business development: +50% increase on customer base• set-up and implementation of the sales strategy to maximise sales and profit • recruit, motivate, evaluate and lead a sales and customer service team• direct responsible with major accounts contracts and tenders (including SEAP)• enforce customer relation by regular visits to key customers (CRM management)• study market changes and development of competitors prices and goods • coordinate sales support department in implementing the promotional and marketing plans • make sales analyses reports periodically• report to company General Manager

Financial Services - B2C real estate loans• responsible for all sales operations 20+ direct reports • create, organize and lead the customer service activity 6 direct reports• manage both direct sales (B2C - Branches/DSF) and indirect sales (B2B - Brokers/RE Developers)• set-up&execute the sales strategy, fully accountable for the P&L and sales budget execution • contribute to the operational direction as a key member of the SMT (set-up 2 new branches)• plan&direct all aspects for sales/marketing/customer service: policies, objectives and initiatives• develop client communication, retention strategy and processes• create and present sales materials - induction programs, presentations for partners and seminars• ensure the training function for the sales and customer service teams• define, implement and manage proper key metrics to facilitate BI and timely reporting• conduct competitive analyses, define specific projects and set action plans to win business • leadership and management for the market research function(surveys, mystery shopping)• executive member of Senior Management Team; report to company CEO

DTH Telecommunication Services – Satellite Television Industry • define the sales structure and the sales strategy for DTH UPC Romania (start-up project)• recruit, evaluate, motivate and manage the Sales team: 5 RSM, Retail Manager, Sales Analyst• elaborate the DTH budget for all products (CAPEX/OPEX); P&L responsibility (10+ M Euro)• business development: 130,000 new adds; 50% increase on ARPU; decrease churn by 30%• create the pre-paid cards distribution network (500+ POS: Altex, Domo, Flanco, Zass, Rombiz)• develop and manage the indirect sales: 120+ resellers (300+ sales members) • define and implement the sales and marketing strategy • create and perform the internal evaluation system• integrate and harmonize DTH sales strategy with other UPC sales activities/products, elaborate and implement special action to increase net adds• develop/implement training programs and coach the Sales team • product planning and forecasting for all products (equipments, scratch cards)• work closely with Operation Manager on retention, call center programs (define objectives, scripts and coaching for telesales teams) or other operational activities (STB's collecting/refurbishing)• coordinate the Marketing team to elaborate and execute the marketing strategy (ATL/BTL)• collection activities - elaborate and implement the credit policy for Focus Sat trade partners • develop the business relations with new/existing Channel providers representatives• report to Managing Director DTH / Company CEO UPC

SMCG Retail and Distribution (Electrical Appliances)• category and product range management to ensure a leading brand positioning: Whirlpool is the market leader in main product categories (front loaders, top loaders, microwaves 2003 – 2005)• responsible for Operational Sales Plan (definition and execution) to achieve financial objectives: sales volume/value, gross margin, operating profit (50+ ME in 2005)• define the trade strategy detailing on sales channels(IKA included) and trade partners (retail and distribution activities):- product life cycle management (new product launch/obsolete products)- pricing plan, based on value chain analyze per SKU; constant review- distribution: define and implement trade incentives programs and activities, exclusive products- promotion plan: design and implement special offers program, catalogue insertions - design and implement incentive programs for sales representatives /sales shop assistants- advertising programs (support ATL/BTL materials) • responsible for business analysis: - value chain per product, cost control analysis- benchmark survey by product/distribution channel - monitor track changes in distribution, retailing and competition- action plans to increase the product line efficiency and for business improvement• negotiate the budgets, plans, and business conditions with Trade Partners• fully responsible for training activities both externally (shop assistants) and internally (colleagues)• monitor, control and measure the country performance in supply plan, sales plan, TP plan• national/international exposure: company representation on seminars, conferences, meetings• key contributor in international negotiations ref. SIC prices, subsidies, conditions & budgets• key element to harmonize teamwork across sales, marketing, financial and logistic departments• report to Managing Director

• fully responsible with the management of IKA: Metro, Selgros, Cora, Carrefour (7+ ME yearly TO)• business development: opening of new partners/shops, 100% increase on sales volume • responsible for contract negotiation, product range definition and for the pricing plan • establish the forecast. the sales targets and the promotion calendar (# appearances/frequency)• manage the promoters sales team (10+ members)• competitive analysis: collect, aggregate, report market survey data • report to National Sales Manager

FMCG Distribution (Gillette, Johnson and Johnson, Nestle)• sales and operation management for 5 branches in Romanian’s South Area • recruit, motivate and lead a team of 60+ members (including 5 sales supervisors)• business development: increase distribution in 2,500+ POS• sales forecasting, set-up the targets and sales objectives deployment• direct all branches activity (fleet management,cash collection, stock and inventory control)• responsible for sales and product training - internal/external (own/distributors sales force)• set-up the activity for 2 new branches• report to National Sales Manager

FMCG Distribution (Mars, Wrigley's, United Bisquits, Chupa Chups) • develop sales and distribution for Mars range in Craiova and 3 external routes (+125 POS)• increase business volume and product visibility full range of products in 80% of shops• responsible for cash collection and credit payments• product merchandising• promoted as Key Account in Bucharest – February 1995 (Competrol, Mega Image and La Fourmi)