Shaped the visual identity of the news platform as the Digital Content Manager and Digital Archive Project Lead at Al-Ain.com, ensuring a consistent and engaging user experience.Managed platform copyrights, ensuring compliance with intellectual property laws and protecting the company's assets.Led the development and implementation of the original Al-Ain digital archive, overseeing the entire process from conception to completion.Collaborated with cross-functional teams to gather and organize digital content, ensuring its accessibility and usability for internal and external stakeholders.Implemented efficient workflows and processes, resulting in a 20% increase in productivity and streamlined operations.Maintained clear and concise documentation of digital assets, facilitating easy retrieval and management of content.Communicated effectively with team members and stakeholders, avoiding technical jargon and ensuring clarity in all communications.Conducted regular quality checks and audits of the digital archive, ensuring accuracy, completeness, and adherence to established standards.

Developed and executed social media strategies to achieve marketing targets and maximize return on investment, resulting in increased brand visibility and engagement.Managed and created original, high-quality content across multiple platforms, ensuring consistency in messaging and brand voice.Conducted quality assurance checks on all content, ensuring it aligned with business objectives and was delivered within specified timelines.Tracked, measured, and analyzed the performance of multiple advertising campaigns, generating detailed performance reports and proposing optimization strategies.Uploaded, tested, and scheduled advertising creative, ensuring timely start and full delivery of all ad campaigns.Planned and executed digital marketing strategies, including SEO/SEM, email marketing, social media, and display advertising campaigns.Recommended changes to website content, linking, and other factors to improve SEO positions for target keywords.Coached and trained team members, including social media specialists, content team, copywriters, and graphic designers, fostering a collaborative and fun work environment.Stayed up-to-date with new digital technologies and social media best practices, implementing innovative strategies to stay ahead of industry trends.UNI Broadcasting Services is a global network of media production, providing services to clients worldwide, including BBC, Al Hurra, France 24, TV5, Dubai TV, Al Arabiya, Russia Today, CNBC, SkyNews Arabiya, and CNN.

Proposed improvement:Developed and executed comprehensive content strategies and plans, resulting in a significant increase in brand visibility and engagement for clients.Wrote and proofread content for various platforms, ensuring accuracy, clarity, and adherence to brand guidelines.Translated content from English to Arabic, maintaining the integrity and tone of the original message.Created compelling video scripts, effectively combining visual and written elements to communicate key messages.Conducted extensive research to generate original and engaging content, tailored to the interests and preferences of the target audience.Established and nurtured relationships with bloggers and websites, leveraging their platforms to amplify client content and drive traffic.Managed ad-hoc content-related tasks, demonstrating flexibility and adaptability in a fast-paced agency environment.Served as a formal creative content writer and social media specialist for prestigious clients such as Mohammed bin Rashid Al Maktoum Foundation, Ministry of Human Resources & Emiratisation, Dubai Smart Government, Smart Dubai Foundation, Qatar Insurance Company International LLC, Emirates Post Group, Sharjah Book Authority, and Bollywood Parks Dubai.Ensured consistency and quality in all content deliverables, adhering to brand guidelines and maintaining a high standard of professionalism.Collaborated with cross-functional teams to align content strategies with overall marketing objectives, contributing to the success of integrated campaigns.

Served as a freelance correspondent for Correspondents.org, a journalism platform for North Africa, contributing to the platform's mission of amplifying the voices of young and seasoned journalists from Tunisia, Egypt, and Libya.Conducted in-depth research and interviews to produce high-quality articles on a wide range of topics, including politics, social issues, and cultural events.Developed engaging and informative content that resonated with the platform's target audience, resulting in increased readership and engagement.Collaborated with editors and fellow journalists to ensure accuracy, clarity, and adherence to journalistic standards in all published articles.Maintained a consistent and professional writing style, avoiding jargon and complex language to ensure accessibility and understanding for a diverse readership.Proofread all articles and content meticulously, ensuring they were free from grammatical errors and typos.Actively participated in team meetings and discussions, contributing ideas and suggestions to improve the platform's content and reach.Demonstrated strong time management and organizational skills, consistently meeting deadlines and delivering high-quality work.

Served as a senior digital journalist for Al Ghad TV, an esteemed Arabic news channel with a global presence.Conducted in-depth research and analysis to develop compelling and informative news stories.Collaborated with a diverse team of journalists and producers to cover a wide range of topics and events.Demonstrated exceptional writing skills in producing engaging and accurate news articles.Utilized digital platforms and social media to disseminate news content to a wide audience.Maintained a strong network of contacts and sources to ensure access to timely and exclusive information.Adapted quickly to fast-paced and dynamic news environments, delivering high-quality work under tight deadlines.Consistently adhered to journalistic ethics and standards, ensuring the integrity and credibility of news reporting.Assignment stories - http://www.alghad.tv/author/hmihanny/

Collaborated closely with the SEO Director to execute SEO and content marketing strategies, resulting in a significant increase in organic traffic and improved search engine rankings.Built and maintained relationships with influential bloggers and websites, expanding the reach and visibility of Qoll.net's content.Defined key performance indicators (KPIs) in collaboration with the team and consistently utilized data to evaluate progress and make data-driven decisions.Developed and implemented a comprehensive social media strategy, ensuring a consistent brand voice, tone, and culture across all channels.Conducted in-depth analysis of website traffic and implemented effective SEO methods to drive increased traffic and ratings.Managed a high-performing team of 12 full-time employees and over 6 regular contributors and illustrators, ensuring timely delivery of quality content and prompt payment.Successfully launched the reports unit focusing on Lebanese and Iraqi affairs, contributing to its growth and expanding Qoll.net's coverage.Received The Bobs awards in 2015 for Citizen Journalism, recognizing the outstanding quality and impact of Qoll.net's content.Established a partnership with Correspondents - A Journalism Platform for North Africa, fostering collaboration and expanding Qoll.net's reach in the region.

Served as a Senior News Editor at dotmsr - دوت مصر from March 2013 to August 2015.Led a team of journalists and editors, overseeing the production of high-quality news content.Managed the editorial process, ensuring accuracy, timeliness, and adherence to journalistic standards.Developed and implemented editorial strategies to enhance readership and engagement.Collaborated with cross-functional teams to cover breaking news and deliver comprehensive news coverage.Edited and proofread articles for grammar, style, and factual accuracy.Maintained strong relationships with reporters, freelancers, and external contributors.Contributed to the growth and success of dotmsr - دوت مصر as a leading news platform.

Served as an Entertainment Reporter and Culture Editor for the Arabic Edition of RNW - Radio Netherlands Worldwide from August 2008 to November 2011.Conducted in-depth research and interviews to produce engaging and informative articles on entertainment and lifestyle topics.Developed a strong network of industry contacts, enabling access to exclusive interviews and events.Produced high-quality written content in Arabic, ensuring accuracy and cultural sensitivity.Collaborated with a diverse team to create compelling multimedia content, including videos and podcasts.Maintained a strong understanding of current trends and developments in the entertainment industry.Demonstrated excellent communication and presentation skills in delivering news and reports on various media platforms.Consistently met tight deadlines and managed multiple projects simultaneously.

Served as a Radio Producer for Sound of Sakia online radio, overseeing the production of engaging and high-quality content.Scripted and produced the online broadcast "Story of Egyptian Museum" (also known as "Kesset Mathaf"), showcasing the rich history and cultural significance of the Egyptian Museum.Collaborated with a team of writers and producers to develop compelling narratives and ensure the seamless execution of the broadcast.Conducted thorough research to gather accurate and relevant information, enhancing the authenticity and educational value of the program.Utilized effective storytelling techniques to captivate listeners and promote a deeper understanding of Egyptian history and heritage.Managed the production process, including scheduling, recording, editing, and finalizing the broadcast.Maintained a high level of professionalism and attention to detail, resulting in a polished and engaging final product.Received positive feedback from listeners and co…

Reviewed and edited draft content for spelling, grammar, and accuracy, ensuring adherence to in-house philosophy and overall standards.Contributed to sub-editing layout, critiquing pictures, and launching titles, enhancing the visual appeal and readability of the newspaper.Developed style guides to maintain consistency in writing style and tone throughout the publication.Utilized a content management system (CMS) to create and publish engaging and informative articles, ensuring timely delivery and seamless integration with the newspaper's website.Actively participated in team brainstorming activities, contributing creative ideas and suggestions for content improvement.Assisted in content planning and writing, collaborating with writers and journalists to produce high-quality articles and features.Maintained clear and concise communication with team members, ensuring effective coordination and efficient workflow.Diligently proofread all content, eliminating spelling and grammatical errors to uphold the newspaper's reputation for accuracy and professionalism.

Served as a news reporter for Menassat, specializing in new media and social media reporting.Conducted in-depth research and interviews to gather accurate and timely information for news articles.Produced high-quality written content, adhering to strict deadlines and editorial guidelines.Demonstrated strong investigative skills in uncovering and reporting on emerging trends and developments in new media and social media.Utilized various platforms and tools to gather and analyze data, ensuring comprehensive and well-rounded reporting.Collaborated with cross-functional teams to cover a wide range of topics and provide diverse perspectives.Maintained a strong network of contacts within the industry, facilitating access to exclusive information and interviews.Consistently delivered engaging and informative news stories, contributing to the reputation and credibility of Menassat.

Interned as a News Editor at Al-Ahaly Newspaper, a prominent weekly publication affiliated with an Egyptian political party.Assisted in the editing and proofreading of news articles, ensuring accuracy and adherence to journalistic standards.Conducted thorough research and fact-checking to verify the credibility of news sources.Collaborated with a team of journalists and editors to develop engaging and informative news content.Contributed to the planning and execution of editorial strategies, resulting in increased readership and engagement.Developed strong organizational and time management skills while working in a fast-paced newsroom environment.Demonstrated a keen eye for detail and maintained a high standard of writing and editing.Gained valuable insights into the field of journalism and developed a passion for delivering accurate and impactful news stories.