𝘞𝘰𝘳𝘬𝘦𝘥 𝘰𝘯 300+ 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴 𝘳𝘢𝘯𝘨𝘪𝘯𝘨 𝘧𝘳𝘰𝘮 𝘣𝘳𝘢𝘯𝘥 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺, 𝘱𝘳𝘪𝘯𝘵 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯, 𝘢𝘯𝘥 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘶𝘴𝘪𝘯𝘨 𝘐𝘯𝘋𝘦𝘴𝘪𝘨𝘯, 𝘗𝘩𝘰𝘵𝘰𝘴𝘩𝘰𝘱, 𝘢𝘯𝘥 𝘐𝘭𝘭𝘶𝘴𝘵𝘳𝘢𝘵𝘰𝘳 𝘧𝘳𝘰𝘮 𝘤𝘰𝘯𝘤𝘦𝘱𝘵 𝘵𝘰 𝘱𝘳𝘰𝘥𝘶𝘤𝘵.✔️ Increased sales orders by 30% and positioned the company as a leader in hair products by transforming the monthly flyer “What’s New” with a new layout and added pages to introduce more products ✔️ Designed promotional items including price boards, display signage, and posters for the sales team to increase sales ✔️ Reduced printing costs significantly by 50% by revising and simplifying package design including decreasing the colors used from eight to five ✔️ Spearheaded photoshoot project for an advertisement campaign resulting in a visualized brand identity, an industry-leading product, and an increase in sales✔️ Supervised, trained, and mentored junior designers by monitoring their projects and providing critical feedback as well as creating and implementing a design guide for all junior designers

✔️ Solved sales channel production issues by collaborating cross-functionally with the sales team and implementing any feedback on products, materials, or packaging ✔️ Increased design process efficiency by simplifying workflow by reducing unnecessary processes to increase productivity and creativity in designs while reducing over a week of design time✔️ Improved the design performance of team members by sharing and exchanging ideas to increase collaboration between designers with effective feedback and opinions✔️ Supported the Marketing team to redesign the company website and create digital content on Instagram, YouTube, and others to increase visitors

Electric Potential is a 501(c)(3) nonprofit organization on a mission to catalyze Gen Z to become agents of social change in the forms of policymakers, policy funders, and advocacy leaders.

✔️ Collaborated with a developer to build up my portfolio website using Webflow✔️ One Home: Managed a case study from End to End incorporating market research, surveys, user interviews, ideation, user flow, sketching, wireframing, prototyping and usability testing✔️ Nextdoor: Redesigned a social networking app for neighbors. Simplified the interface so that users can access information easily✔️ SoFi: Redesigned SoFi’s landing page to increase customer conversion rate. Responsive web design on Desktop, Tablet, and Mobile✔️ InstaCart: Responsive web design on Desktop, Tablet, and Mobile. Redesigned new visual contents that would encourage customers to purchase

𝘔𝘢𝘯𝘢𝘨𝘦𝘥 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘦 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴 𝘢𝘯𝘥 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘦𝘥 𝘸𝘪𝘵𝘩 𝘤𝘳𝘰𝘴𝘴-𝘧𝘶𝘯𝘤𝘵𝘪𝘰𝘯𝘢𝘭 𝘵𝘦𝘢𝘮𝘴 𝘵𝘰 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘴𝘢𝘭𝘦𝘴.✔️ Spearheaded and executed the “Smart Package” project to reduce package size by 34%, increase sales by 15%, and saved production costs by over $1M per year✔️ Increased sales by over 10 times from the previous year with $5M by designing and launching a holiday package with confectionaries and snacks ✔️ Performed trend research for product and consumer needs to transform packaging strategy from multi-family to single-person households leading to a cost reduction in packaging and an increase in sales✔️ Collaborated with the Laboratory and Marketing team by determining a “green” ink for the new green marketing initiative

𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘻𝘦𝘥 𝘢𝘯𝘥 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘥 𝘯𝘦𝘸 𝘤𝘰𝘯𝘤𝘦𝘱𝘵𝘴, 𝘱𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭 𝘮𝘦𝘥𝘪𝘢, 𝘢𝘯𝘥 𝘣𝘳𝘢𝘯𝘥 𝘮𝘢𝘵𝘦𝘳𝘪𝘢𝘭𝘴.✔️ Achieved 50% design selection and production for PLORY’s graphic T-shirts department✔️ Collaborated with the communications and marketing team to brainstorm creative concepts and generate frameworks for promotional media