• Led the creation of financial market outlook videos and marketing materials, contributing significantly to the promotion of key investment products across regional and global audiences.• Collaborated with cross-functional teams, including analysts and marketers, to align content strategies with market trends and client objectives.• Utilised advanced creative tools to streamline production workflows, enhancing efficiency and delivering impactful storytelling.

• Spearheaded the planning and execution of GDSC StartUp101, a two-day event featuring workshops, networking, and a high-energy ‘Shark Tank’ session judged by industry professionals.• Collaborated with industry leaders, to deliver sessions on best pitching practices, inspiring innovation and entrepreneurial thinking.• Managed logistics, marketing, and event communications to ensure smooth execution, drawing participation from a diverse student audience and receiving widespread acclaim.

• Organised and facilitated a variety of on-site and off-site events, including orientation programmes, yoga sessions, and professional networking events, fostering a vibrant and inclusive student community.• Managed event logistics, such as venue preparation, guest coordination, and post-event evaluations, contributing to the seamless execution of high-profile initiatives.• Gained practical certifications and hands-on experience in CPR training, fire safety protocols, and working with children regulations, ensuring a safe and supportive environment for all attendees.

• Created compelling content for social media platforms, crafting a consistent and relatable brand voice while maintaining creativity and authenticity.• Generated content and copywriting for articles, delivering high-quality written pieces that aligned with the brand’s tone and engaged target audiences.• Leveraged analytics tools such as Google Analytics and Meta Insights to monitor campaign performance, presenting data-driven recommendations that improved engagement and expanded reach.

• Designed and launched the “Podium” website, an innovative platform that connects amateur athletes and showcases their achievements.• Contributed to the platform’s NFT trading and selling features by developing intuitive user interfaces and ensuring seamless functionality.• Worked closely with developers and marketing teams to refine the user experience, focusing on clear navigation and visually engaging design.

• Collaborated with global teams to plan and execute multi-channel marketing campaigns, enhancing brand visibility and customer engagement for renowned brands such as Lock & Lock.• Assisted in the development of digital advertising strategies, helping clients expand their online presence and effectively reach target audiences.• Analysed campaign performance data to identify areas for improvement, providing targeted recommendations that optimised ROI and improved overall campaign effectiveness.