Plan and execute all web, SEO/SEM, email and display advertising campaignsMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Create and implement a cost effective online advertising plan to achieve an integrated, optimized approach for customer acquisitionAnalyze data to enhance the efficiency and effectiveness of digital media reach and spendProduce timely reports for campaign performance, SEO performance, conversion rates, etc.Design an end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsBrainstorm new and creative growth strategiesCollaborate with peers, vendors and agenciesMeticulous attention to detail and the ability to think strategically