KORUM Mall is a retail venture backed by the retail giant Kalpataru Ltd. As a brand custodian, the key task to reinforce and enhance the brand’s visibility and market presence involved:Increase in brand focused PR coverages while optimizing event spends.Heavy social media presence through paid campaigns and influencer tie-ups.Deliver a distinct and market relevant brand identity through creatives.A substantial increase in brand recall value was achieved through strategic… Show more KORUM Mall is a retail venture backed by the retail giant Kalpataru Ltd. As a brand custodian, the key task to reinforce and enhance the brand’s visibility and market presence involved:Increase in brand focused PR coverages while optimizing event spends.Heavy social media presence through paid campaigns and influencer tie-ups.Deliver a distinct and market relevant brand identity through creatives.A substantial increase in brand recall value was achieved through strategic marketing initiatives including leading alliance with media and other institutions, enhance the hyperlocal outreach and streamlining stakeholder communication. Show less

Metro Junction Mall is one of largest mall between Thane to Karjat and Kasara. I bolstered Metro Junction Mall’s position as a leading retail destination by spearheading:Design and execution of community-centric events and campaignsLeading an impactful launch of new retail stores.Strategic vendor management optimizing marketing P&LResults include highest footfalls as well as revenue through external branding and promotionsMy marketing skills were confronted by COVID,… Show more Metro Junction Mall is one of largest mall between Thane to Karjat and Kasara. I bolstered Metro Junction Mall’s position as a leading retail destination by spearheading:Design and execution of community-centric events and campaignsLeading an impactful launch of new retail stores.Strategic vendor management optimizing marketing P&LResults include highest footfalls as well as revenue through external branding and promotionsMy marketing skills were confronted by COVID, a mega refurb of operational mall and external infrastructure issues resulting in commuting challenges for customer. It was through continuous and effective communication and customer engagement that business was not only maintained but excelled. Show less

Inorbit Mall, Malad is a pioneer retail destination in Mumbai. With the aim to maintain Inorbit Mall's prominence as a premier shopping and entertainment venue, I focused on:Dynamic customer engagement through innovative eventsCreating immersive experiences through a captivating festive décor.Cultivate strong retailer relationshipOne of key challenges mitigated during my tenure at Inorbit includes Demonetization. It was through prompt and swift adoption of new age… Show more Inorbit Mall, Malad is a pioneer retail destination in Mumbai. With the aim to maintain Inorbit Mall's prominence as a premier shopping and entertainment venue, I focused on:Dynamic customer engagement through innovative eventsCreating immersive experiences through a captivating festive décor.Cultivate strong retailer relationshipOne of key challenges mitigated during my tenure at Inorbit includes Demonetization. It was through prompt and swift adoption of new age payment options, customer education and aggressively chasing cash availability that helped us orchestrate continued footfall, buying and shopper satisfaction at the same time. Show less

An international retail conglomerate having 700+ stores and 16+ brands in fashion, footwear, cosmetics, furniture and electronics across Saudi Arabia. While handling marketing for their Saudi Arabia business I delivered:Strategic design and execution of marketing calendar to suit the variety of brandsOptimized media spends through consolidation and still recording business growth.Curated creative solutions resulting in significant jump in loyalty contribution.Notably… Show more An international retail conglomerate having 700+ stores and 16+ brands in fashion, footwear, cosmetics, furniture and electronics across Saudi Arabia. While handling marketing for their Saudi Arabia business I delivered:Strategic design and execution of marketing calendar to suit the variety of brandsOptimized media spends through consolidation and still recording business growth.Curated creative solutions resulting in significant jump in loyalty contribution.Notably contributed to substantial increase in business and volume by leading on strategic initiatives like establishing a new PR department, enhancing brand loyalty, driving CSR efforts, conducting PEST Scans & developing whitepapers Show less

Actively driven creation and launch of Group level Consumer Loyalty Program and other direct marketing initiatives.

Marketing, Product Management, Website, Events, etc.

Product Management, Marketing, Events, Website, etc.

Facilitated in establishing in Middle East company's new business of TPA which is similar to Medical Tourism

Launched two products Razors (Glide) and Infant Utilities (Nuby) in modern trade in West Zone.