-Ideated & Managed Social media content and paid media promotions on various platforms like (FB, Google, Youtube, OTT etc) along with website management with up to date trending banners & offers.-Undertook & executed traditional In-mall branding along with ATL and BTL promotions like Hoardings, Newspaper & BEST brandings etc.-Developed customer acquisitions & Retention plans and executed the same through Social media and In-store activities.-Product marketing/ vendor management - Visualized & created multiple eye catchy packaging for in-house/ private label products through customer research.

-Brand activation for Premium Cadbury product 'CDM Silk' in Mumbai, Delhi and Bangalore across 35+ colleges.-Conceptualized and executed branding activity in colleges resulting in brand awareness for the product targeting the youth.-Planning and implementing BTL activity for New product launch "CDM Silk Red velvet"

- Promoted Dell gaming laptops and accessories with special focus on 'Alienware' series.- Planned marketing activity and promotional events at store level resulting in massive product awareness.- Awarded special monetary incentives for achieving highest sales in Mumbai region.