Perform analysis to drive growth in Digital Marketing channels including Paid Search, Affiliate/Display and Aggregator. Monitors channel performance and recommends strategies for optimization and expansion based on business needs.• Studies and explores market trends to generate new ideas for testing across Paid Media channels, gathers data to support recommendations. Works with business partners to enable execution of approved ideas followed by in-depth analysis of test results.• Partner with digital agencies to gather campaign level data and competitive research. Translates data into insights and project ideas to drive loan originations at efficiency.• Participate in Marketing Technology (MarTech) initiative and helps unlock capabilities for Discover Home Loans in different digital ecosystems such as data clean rooms to serve personalized customer experience on DHL website and expand audience targeting across all channels of marketing.• Provide thought leadership & strategic thinking to translate business problem into analytical framework(s), and independently recommend actions and provide business insights. Operates as a subject matter expert on statistical analysis, test and design of experiment, analysis methodology, modeling & application, and financial impact analysis.• Lead the development and implementation of advanced analytics including customersegmentation, optimization, prescriptive analytics and machine learning algorithm & recommendation to solve business problems. Lead the development of Analytical capabilities with the aim of creating long-term strategic data/analytics assets for the company.• Deliver effective presentations of findings and recommendations to multiple levels of leadership, creating visual displays of quantitative information.

• Developed dashboards to support teams with better data visualization. (Tableau, PowerBI, Qlikview, Qliksense)• Automated the Qlikview/ Qliksense dashboards to regularly update functions and data using Python scripts. Created PowerBI dashboards based on JIRA Align data to provide Read access for different SharePoint sites. • Prepared Excel batch files to support Qlikview dashboards. Developed and maintained Macros in Excel for automating functions.• Improved accuracy of dashboards (Confluence WIKI, Tableau, PowerBI) to display data and charts with quick response time.• Develop SQL & JQL queries to transform data used to create Tableau/ PowerBI dashboards. • Plotted graphs/charts using Confluence WIKI, JIRA Align to get the insights from the data. • Maintain timeline charts & graphs using Tableau and automated the process using Python scripts.• Conducted data analysis and trend interpretation for developing statistical process control methods in support of aviation information and readiness reporting requirements.• Designed, implemented, and operated comprehensive data warehouse systems to balance optimization of data access with batch loading.• Maintained SQL & JQL queries to support teams with triage calls to bring defects/issues to closure.

-Focused on developing a machine learning-based image recognition model to identify and classify various urban objects in New York City's streets, enhancing location-based insights for real estate users.-Leveraged convolutional neural networks (CNNs) to improve accuracy in object detection, contributing to a comprehensive understanding of neighborhood dynamics.-Collaborated with data engineers to preprocess and annotate large datasets, ensuring high-quality input for model training and performance optimization.-Contributed to the integration of real-time object recognition capabilities within Walkspan’s AI-driven platform, enabling users to visualize both properties and surrounding environments effectively.