- Handled Customer Analytics portfolio for one of the top retail brand under Landmark umbrella with a presence in ~10 countries.- Implemented Churn Prediction Algorithm to predict Churn probability of customers.- Implemented K-Medoids Clustering Algorithm to classify stores in different clusters so that they can be targeted as per their characteristics.- Worked with the Marketing team to target the loyalty program customers by innovative methods to drive sales and impact top line numbers.- Understand the customer behaviour by finding hidden patterns in their sales data through the use of various statistical techniques.- Deliver actionable data insights through reporting , dashboards and trend analysis.- Pricing Analytics: Worked with a dessert food company in India to analyse correlation between pricing and sales and suggested new price points by doing A/B testing.

-Responsible for improving sales of subscription division through various innovative ways. -Worked for corporate tie-ups and helped big business houses to reach their target audience in a very effective manner.-Performed an Exploratory Data Analysis to find out exact target audience for various magazines of the company.-Successfully implemented referral program for the old subscribers to reach new customers.