Mihran Kalaydjian Email and Phone Number

-Responsible for creating and executing contracts for all affiliate citywide business as well as local market clients in the corporate, non-profit, government and social markets- Direct complete pre-event logistics for corporate and social events including site inspections, food and beverage requirements, space design, menu coordination, VIP services, sleeping room block management, billing and invoice reconciliation.- Responsible for the development and implementation of Catering sales strategies, plans, and programs primarily designed to increase Catering events, maximize revenues, and promote a positive image of the facility. - Responsibilities include the implementation of various strategies including direct and/or telephone sales, direct marketing communications, advertising, special event promotions and community & municipal relations.Specialties: Special area of expertise in weddings, to include all aspects of ceremony and receptions for multiple cultures. ( Persian, Indian, Armenian, Egyptian, Orthodox Jewish, Korean, Chinese, Japanese and Phillapino) Also knowledgeable in regards to Quincinera's, Bar/Bat Mitzvah's and Debut's.

Courtyard Marriott, Los Angeles 150 room, 10,000 sf meeting spaceThe Holiday Inn Express & Suites, Los Angeles 86 rooms, 6,000 sf meeting space•Managed National Accounts Through Strategic Action Plans & Grew Profits By 23% YOY•Exceeded $3.8M Annual Goal in Group Revenue By 18%•Successfully Managed & Grew Sales Funnel Through Proactive Solicitation Calls•Grew Intermediary Partner Relationships & Revenues By 28% YOY•Responsible for performance in the following segments: Corporate negotiated rate accounts, Leisure and specialty Groups, SMERF, Consortia Clientele, International wholesalers, Government, Association.•Developed 20 Top Special Corporate Accounts Producing over 3,000 Room Nights Annually•Generated new accounts, including Honeywell, Northrop Grumman, Aero Space’s, Exxon Mobile, Lockheed Martin And Airline Crew Accommodations, which produced 985+ room nights at the property combined and become top 15 in first Quarter.•November to April 2011 ~ achieved 105% of the budgeted revenue goal and 112% of budgeted room night goal for preferred Corporate accounts, SMERF, Government and Association.•Developed and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services. •Developed and recommended product positioning, packaging, and pricing strategy to produce the highest possible long-term market share. •Ensured effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets. •Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.•Directed market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals. •Monitored competitor products, sales and marketing activities

>Increased top 20 accounts production by 32% in the first Quarter>Generated new accounts, including Honeywell, Northrop Grumman, Aero Space’s, Exxon Mobile, Lockheed Martin And Airline Crew Accommodations, which produced 985+ room nights at the property combined and become top 15 in first Quarter.>Grew market share of key accounts, including Amazon.com, Regence Blue Cross, UPS, General Motors, Panasonic, AT & T and Microsoft>Set percentage levels of corporate occupancy rates vs. higher-rated leisure travel business properties

*Acted in a consultative capacity to the Managing Director and other members of the Executive Committee on sales/marketing issues; provide strategic direction and guidance to ensure optimal marketing effectiveness, oversee the continuous engagement of department managers to develop product offerings, marketing needs, methodologies and resources, to promote new/improved products and to solicit feedback of overall sales/marketing efforts.* Developed an integrated marketing strategy inclusive of advertising, social mediums, PR, special events, networking, website, SEO, partnerships, sponsorships and programming* Developed strong partnerships with local, national and international organizations to further increase brand/product awareness.>Increased corporate, association, government and SMERF market 21% in 3 months.>Responsible for revenues exceeding $125.000 in fourth quarter of 2009 (12% over revenue goal)>Identified successfully and developed new clients in each local and national markets for corporate transient business (IBT), consortia and wholesale bookings, SMERF

*Developed and implemented strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.*Directed market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.*Created and implemented sales plans that drove measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales.*Achieved budgeted revenues and personal/team sales goals and maximize profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan and financial plans.>Crew and maintained Corporate, Educational, Entertainment, Fraternal, Government, Incentive Leisure, Military, Religious, Social accounts, reaching weekly sales revenue of up $25,000. >Increased Marketing income by over 40% by additional tie-ups and new brand associations.>Re-organized guest-room (Group & Transient) rate structure, doubling ADR and increasing room revenue>Converted 30% of the presentations given to Groups into Sales, Securing 20 new deals representing 450000 in new business

>Developed and implemented a comprehensive strategy to improve metrics resulting in 55% ADR growth, 12% occupancy increase, 25% increase in transient base and 15% growth in Top 10 account production in 2006.>Completed the year 2006 achieving 139% of my individual group revenue goal for the corporate market. Exceeded group revenue goal by 220% in the second trimester of 2006>Team leader in creating and implementing of ADS (Alternate Distribution Systems) Channel management program. > Analyzed marketing potential of new and existing clients, generated growth and profitability, maintained client service and satisfaction with innovative sales strategies >Monitored and analyzed all aspects of the ADS channels, from rate strategy, overall revenue performance, and upkeep of site to deliver the highest ADR, RevPar, and overall profitability for the company.>Negotiated and led all major event contracts and partner relationships (Vendors, site venues, indentified corporate and media sponsors, community and charity partners, live entertainment and other). >Understand key market demand periods, know destination trends, create/maintain event calendars for markets, and plan courses of action required to meet supply, demand, and necessary sales.

>Responsible for $3.9m Room Revenue Budget, $250K in Q1 (20% exceeding revenue goal).>Increased revenue ranking within company to #1 for government and #3 for corporate markets>Increased corporate, transient, association, government and SMERF market 28% in 12 months.>Responsibilities included creating and implementing Sales & Marketing Plans and Financial Budgets.>Designed and aggressively marketed loyalty programs and re-structured contracts for negotiated corporate and group business strengthening both segments.>Detailed sales and planning of catered events such in-house conventions, charity functions, meetings, weddings, Reunions, etc.>Responsible for menu planning, design and décor of large event halls including seating, floral set up, and cuisine.

Omni Severin IndianapolisUpscale Hotel424 rooms, 22,0000 sf function space>Increased JD Power & Associates Front Office Operations score from #28 to # 4 within Omni>Designed and implemented a guest survey to gauge satisfaction with the hotel, its staff, and services >Responsibilities included customer service, recruiting, train and develop new team members>Managed room rate structure to exceed average rate goals of the hotel and minimize overbookingRooms Controller>Achieved highest revenue management yield by controlling room inventory>Created system to reduce check-in process from 6 minutes to under 1 minute>Responsible for the overall management of the Front Desk and Concierge Front Desk Agent>Outsold entire Front Desk staff in suite up-sells 2 to 1>Managed coordination of international group arrivals>Implemented front desk pre-shift meetings and weekly rooms’ division meetings.>Redesigned registration cards, guest directories & comment cards.

Le Meridian Chicago Hotel (Currently known as , 311 rooms, 12000 meeting space)>Managed 45 employees. Maintained 100% customer satisfaction utilizing teambuilding skills.>Established standards and processes for housekeeping employees work, and planned work timetables to make sure satisfactory service.>Evaluated records to estimate department employees needs, and to get ready budget. >Managed the hiring, evaluation and disciplining of housekeeping employees on specific shift, prepare work schedule and maintain adequate staffingFront Desk Agent>Maximized revenue by up-selling 75% of guests at check-in.>Managed entire coordination of visits by Middle East and Europe dignitaries.