Consultant
Provided web analytics consulting services for Samsung Electronics (Samsung.com)- Analysis of user behavior and digital marketing performance of global web sites 1) Consumer Journey analysis 2) Marketing Channel Contribution & Performance analysis 3) Traffic Trend | Order Conversion | KPI Monitoring- Deriving insights to improve customer experience based on data analysis- Proposing improvements in purchase journey through customer behavior analysis- Creating and maintaining dashboards to track key KPI- Delivered action driving insights on regular basis