Miia Ollesh Email & Phone Number

Orlando, Florida

Manages data analytics and knowledge of the station’s audience footprint and behaviors. Report digital metrics and trends among various assets and media outlets. Oversee programming for Orlando’s CBS and Cozi TV stations. Evaluate research tools, while maintaining vendor relations. Provide Advertising information and materials supporting the sales process. Assist Promotions team in marketing strategies, as well as, the News team with content strategies.

Orlando, Florida Area

Executed consumer marketing strategies in multi-media formats to achieve desired digital revenue goals. Worked with various departments to increase digital audiences and revenue streams. Provided consumer marketing support to these divisions and promote brands, such as Orlando Sentinel, El Sentinel, GrowthSpotter, and Orlando Signature. Performed various tactics from conducting sweepstakes, increasing social media engagement, media buying to acquisition programs to exceed organizational goals.

Orlando, Florida Area

Managed and developed sales strategies with advertising teams to increase revenue; attended sales presentations to further explain market developments and trends; conducted seminars and lectures in various public interest group events; managed and led training courses for internal sales teams; created marketing presentations in multimedia formats to meet client needs and generated advertising revenue utilizing marketing expertise, presentation software skills, creative thinking and data analysis.

Orlando, Fl

Designed strategic sales presentations for local retail and classified sales teams; created maps and marketing material; produced infographics and innovative b2b advertising pieces; supported b2c marketing and advertising department; analyzed digital metrics; worked closely with research manager.

Newport News, Va

Created marketing materials for advertising department using data and market research; assisted contract renegotiations; developed strategic multi-media presentations for sales presentations; managed lead generation program; conducted staff CRM training; produced turnkey sponsorship packages; participated in consumer marketing projects; designed and implemented readership and customer evaluation surveys; created and participated in periodic sales training sessions; maintained advertising department's social media efforts on Facebook; worked closely with events and special sections coordinator, circulation director and vice president of advertising.

Fort Lauderdale, Fl

Developed and managed marketing presentations and projects for national accounts and local retail sales teams to increase advertising revenue and market share; attributed to more than $3 million in sales; enhanced advertiser expectations with custom sales presentation including research data, multi-media product recommendations, value-added promotions, and creative campaigns; analyzed value of media use; worked closely with the advertising research manager.

Fort Lauderdale, Fl

Created value driven presentations and sales packages for local retail sales representatives; conducted market, industry and cross-media research resulting in revenue increase; accompanied sales teams on calls, presented data and played a vital role in advertising sales; worked closely with the research manager.

Fort Lauderdale, Fl

Built strategic sales presentations using market research and data; managed ad trafficking for promotional ads for special sections; created sales and product flyers for Sun Sentinel, SunSentinel.com, and WSFL-TV; provided marketing copy; planned events such as advertiser-sponsored functions to increase revenue; maintained department budget; compiled weekly report of departments’ strategic projects for the Advertising Vice President; created and conducted sales initiatives and contests for sales teams; worked closely with the strategic sales and marketing manager.

Orlando, Fl

Directed classifieds department, raising ad sales 50%; administered employee payroll and schedules; coordinated all accounts receivables including collections and credit checks; managed marketing and distribution director, evaluating and creating goals for future projects; created and published employee manuals for all departments, worked closely with the general manager and publisher.

Orlando, Fl

Managed all marketing efforts for multiple publications and products; increased circulation and distribution 75%; successfully launched subscription program; created special issues and promotions; led team in UCF Orientation Services extensive project, created movie promotions in partnership with agencies and studios.

Orlando, Fl

Lowered outstanding past due accounts 60%, collecting more than $300,000; recruited, trained and supervised award-winning classified sales department; conducted sales meetings and created competitive goals; worked closely with publisher and general manager.

Lake Buena Vista, Fl

Provided world renowned customer service to park guests; maintained safety while operating The Living Seas attraction at Epcot.

Graduate Studies, Business Administration

Graduate studies with a Marketing focus Relevant course work: Marketing, Management, Finance, Entrepreneurship Earned 1st Place New.

Ba, Sociology

Women's Studies minor, Sociology Research Senior Project award; Dean’s List recipient 1999-2002; Florida Bright Future’s scholar 1999-2002