Miia Holm Email & Phone Number

Helsinki, Fi

Helsinki, Uusimaa, Finland

Customer satisfaction | CX | Customer feedback | NPS | Brand tracking | Marketing effectivenessMeasuring customer experience, brand performance, and advertising effectiveness in the grocery trade, and generating insights for various stakeholders within the Kesko Group. My main responsibilities include overseeing the largest customer satisfaction survey in Finland and communicating the results to the chains and support functions, as well as continuous brand tracking measurement covering the grocery chains, online stores, private labels, and the loyalty program. I am also involved in NPS reporting, developing the overall advertising measurement framework, and participating in ad-hoc research projects.

Helsinki Area, Finland

I mainly worked in support of media sales in client work, providing them and the clients with high-quality research data on the industry, media reach, and advertising effectiveness. The task also included producing reliable research-based information for management and shareholder newspapers to support strategy and decision-making, as well as to ensure the vitality of newspaper media.

Supporting sales, marketing, and management, by producing materials based on research data for various needs. Supporting the sales team and our customers by measuring the effectiveness of advertising (print, digital, and cross-media), giving insights about the market or certain industries, consumer behavior, etc.

Insights and analyses of advertising (print & digital), brands and consumer behavior.Kärkimedia is a unique newspaper ad sales and marketing organization representing 34 newspapers, all leaders in their market areas.

My job included coordinating and developing product development and entrepreneurship training, as well as guiding adult students in completing competence-based qualifications. I also administered the online learning environment and participated in marketing the training programs. I was the main user of the online learning environment and CRM system, and I participated in the system renewal for both.

My job included coordinating and developing product development and entrepreneurship training, as well as guiding adult students in completing competence-based qualifications. I also administered the online learning environment and participated in marketing the training programs. I was the main user of the online learning environment and CRM system, and I participated in the system renewal for both.

Bachelor Of Business Administration (Bba), Marketing

Specializing Studies Of Organizational Communication

Basic Studies In Education

Specialist In Competence-Based Qualifications (Näyttötutkintomestari)