Miika Relander Email & Phone Number

I am responsible for all paid media activities for BA Fiskars ( Fiskars and Gerber) in Europe & APAC from strategy to execution including budgeting. Business owner of relevant MarTech. Working closely with Brand Management, Creative team and local Sales&Marketing teams. Ultimately, making sure our increasing media investments pay off.

Helped BA Vita in accelerating DTC Ecom business across all brands (Iittala, Arabia, Royal Copenhagen, Wedgwood, Waterford, Royal Doulton) by utilizing data. Responsible for CRO, experimentation and growth projects.Highlights:- Created the CRO framework across brands- Built and lead the team including designers, developers, researcher, analyst and CRO specialist- Acted as PO/PM in agile setup as well as Team lead- Setup ways of working, processes and governance- Over… Show more Helped BA Vita in accelerating DTC Ecom business across all brands (Iittala, Arabia, Royal Copenhagen, Wedgwood, Waterford, Royal Doulton) by utilizing data. Responsible for CRO, experimentation and growth projects.Highlights:- Created the CRO framework across brands- Built and lead the team including designers, developers, researcher, analyst and CRO specialist- Acted as PO/PM in agile setup as well as Team lead- Setup ways of working, processes and governance- Over 4M€ sales uplift created during 2022- Headed initiatives to expand experimentation beyond CRO and apply Design Thinking- Part of the core team creating the Vita Ecom Strategy Show less

Part of Fiskars Group BRUK, a hub of innovation that brings together intelligence and people from across the entire Fiskars Group to design, test and scale new ideas – fast. In my role I got to combine my past experience in business development, analytics, sales & marketing and help the team in creating new services and business models that enable Fiskars Group to flourish the next +300 years.Some examples of BRUK… Show more Part of Fiskars Group BRUK, a hub of innovation that brings together intelligence and people from across the entire Fiskars Group to design, test and scale new ideas – fast. In my role I got to combine my past experience in business development, analytics, sales & marketing and help the team in creating new services and business models that enable Fiskars Group to flourish the next +300 years.Some examples of BRUK projects:https://www.iittala.com/vintagehttps://astiapalvelu.arabia.fi/https://www.fiskars.com/fi-fi/ruoanlaitto/palvelut/pannuhuolto Show less

Building digital sales capabilities & teams, advocating testing culture & data-driven decision making and working as an in-house consultant for digital business development projects & business ventures.Key achievements:- Initiated group wide digital strategy project and worked as part of the core team creating the strategy- Developed a new agile setup for ecom operations, sold the idea throughout the organization and secured c-level sponsors- Built the first cross-functional… Show more Building digital sales capabilities & teams, advocating testing culture & data-driven decision making and working as an in-house consultant for digital business development projects & business ventures.Key achievements:- Initiated group wide digital strategy project and worked as part of the core team creating the strategy- Developed a new agile setup for ecom operations, sold the idea throughout the organization and secured c-level sponsors- Built the first cross-functional ecom growth team and led it to excellent results during the pilot- Succesfully extended the same methodology to developing Loyalty programms and increasing CLV- Due to teams' satisfaction and high performance, new way of working was implemented to cover entire ecom operations. I was tasked to lead the change (two Streams as part of a group wide Digital Transformation Programm)- Responsible for the growth of ecom revenue within the Transformation Programm Show less

IAB Finland is an association for digital marketing and advertising ecosystem bringing together technology providers, agencies, media and advertisers to collaborate in delivering frameworks, standards and industry programs. I was asked to join the Data Working Group as an expert.

Together with the team, I developed OP group's offering of mortgages, student loans and related services. I was responsible for web-analytics, CRO, SEO and paid media performance. In addition to strong sales focus, my role included service and product development. Also, I took part in developing our digital customer experience throughout the customer lifecycle.Highlights/Achievements:- Developed a new framework for assessing paid media performance and implemented tracking-… Show more Together with the team, I developed OP group's offering of mortgages, student loans and related services. I was responsible for web-analytics, CRO, SEO and paid media performance. In addition to strong sales focus, my role included service and product development. Also, I took part in developing our digital customer experience throughout the customer lifecycle.Highlights/Achievements:- Developed a new framework for assessing paid media performance and implemented tracking- Restructure of Google Ads account led to an increase of 1,5 million in profit during the first 2 months- Based on the results helped other business units to redesign search advertising- Created a new landing page that drove yearly organic traffic worth of +1 million euro- Increased the awareness and usage of web-analytics in sales, product development and management Show less

Helsinki Area, Finland

I was responsible for the growth of OP's new digital business products. I participated in product and service development, planned marketing activities, analyzed results and developed new sales channels. Ultimately, I made sure we hit our growth targets. The first product was OP Nano Insurance - digital solution for generations Z and Y.Key Achievements:- Double-digit monthly growth rates in sales and customer base- Sales quota exceeded already in the beginning of November-… Show more I was responsible for the growth of OP's new digital business products. I participated in product and service development, planned marketing activities, analyzed results and developed new sales channels. Ultimately, I made sure we hit our growth targets. The first product was OP Nano Insurance - digital solution for generations Z and Y.Key Achievements:- Double-digit monthly growth rates in sales and customer base- Sales quota exceeded already in the beginning of November- New distribution partnerships established- High customer satisfaction, over 90% recommended OP Nano Insurance Show less

Helsinki Area, Finland

My main duties were to plan and optimize digital marketing campaigns for a variety of clients.

Helsinki Area, Finland

Vainu brings leads. It analyzes which of your target group’s prospects are most likely to convert. It is based on many indicators such as company’s financial performance, social profiles, web-analytics and users own preferences by using well known algorithms. (E.g Elo-rating and Bayesian). After Vainu has analyzed your target group, it ranks the prospects giving you the best lead first. The prospect is linked to a vast company information database which gives you the decisionmakers contact… Show more Vainu brings leads. It analyzes which of your target group’s prospects are most likely to convert. It is based on many indicators such as company’s financial performance, social profiles, web-analytics and users own preferences by using well known algorithms. (E.g Elo-rating and Bayesian). After Vainu has analyzed your target group, it ranks the prospects giving you the best lead first. The prospect is linked to a vast company information database which gives you the decisionmakers contact information, and you can contact them as you go, since Vainu.io is mobile friendly.I was responsible for bringing in new clients and developing my customer portfolio. Show less

Trainers’ House Plc is a publicly listed change management company, established in 1990. We help our clients to implement their strategy in their daily lives. Our clients particularly appreciate our client-centric approach, quick and practical way of working as well as the great results we achieve together using effective methods and tools.

Summer job during studies

Summer job for two summers in the sales team

Summer job for two summers in the sales team

International Marketing & Business

Financial Acumen Programm

High School Diploma

Reifeprüfung