Developing Next Generation Epilepsy Treatment Solutions

- Led the comprehensive upgrade of the company's website to enhance its overall functionality and user experience.- Revitalized Email Marketing efforts to strengthen communication and engagement with the audience.- Restructured the Transactional Emails System for improved efficiency and effectiveness.- Managed the design team in implementing a Tactical Brand Uplift for a cohesive and impactful brand image.- Optimized data tracking processes through Google Tag Manager, enhancing the accuracy and depth of analytics insights.- Successfully migrated from Universal Analytics (UA) to Google Analytics 4 (GA4) for streamlined and updated data tracking.

PPC Campaigns Creation and Optimisation- Launched, maintained and optimised various campaigns using Google Ads, Youtube, LinkedIn, Meta & Instagram. Website Management- Worked with web designers and developers to improve website SEO, speed performance, and customer experience. - Hands-on created and A/B tested various landing pages for campaigns, events and new product launches. - Tested and implemented differentiating tracking solutions using GTM and GA4- Worked with an SEO agency to improve website and domain performance. Marketing Ecosystem Creation - Used HubSpot to create an inbound lead system. - Created an automated workflow system that optimised PPC campaigns by pulling and applying retrieved analytical data from inbound leads. Managed a Team of Freelance Creatives- Worked with graphic designers, video editors and copywriters to create material for content marketing, PPC campaigns, email marketing campaigns, product launch campaigns and events communication.Daily worked with cross-functional teams, mainly with Product and Sales departments, while applying OKR framework.

Social Media Management- Hands-on content creation and distribution throughout various social media channels (Meta, Instagram, Twitter, LinkedIn).- Monthly content planning and schedulingEmail Marketing Management- Creation and optimisation of newsletter campaigns- A/B testingCold Email Campaigns Management- Cold email sequence preparation according to different ICPs, occasions, products, etc. - Worked with the sales team to describe various ICPs, and to prepare different variations of video content for cold emails.- Utilised A/B testing to figure out successful patterns.

Social Media Management - Hands-on content creation and distribution throughout various social media channels (Meta, Instagram, Twitter, LinkedIn).- Monthly content planning and scheduling