Mikaël Guermeur Email & Phone Number

Paris, Fr

Led a transversal team (2 individuals directly, plus supervision of 5 tech profiles) to identify and deliver new growth opportunities for the brand while maximising user adherence and engagement.• Defined the vision and strategy for an in-app paid service, from product brief to go-to-market.• Evaluated new partnerships and revenue models through A/B tests, quantitative studies, and business cases.• Led the product communication strategy, ensuring best-in-class user experience… Show more Led a transversal team (2 individuals directly, plus supervision of 5 tech profiles) to identify and deliver new growth opportunities for the brand while maximising user adherence and engagement.• Defined the vision and strategy for an in-app paid service, from product brief to go-to-market.• Evaluated new partnerships and revenue models through A/B tests, quantitative studies, and business cases.• Led the product communication strategy, ensuring best-in-class user experience through a multi-channel approach (App Stores, mobile notifications, emails, blog articles, website).• Coordinate new content production and release to the Withings app (Onboarding and patient engagement programs, gamified experiences such as challenges, medical articles) through CMS management.• Delivered go-to-market strategies for new businesses.• Identified and formalised new feature requirements for the application to leverage new growth opportunities. Show less

Expanding the scope of CRM Manager to encompass Data Marketing initiatives:• Supervision of a Data Analyst• Development of the Data Marketing strategy• Project management for user engagement initiatives blending CRM and Data expertise (Customized reports sent to users weekly/yearly, overseeing the 'Data Insights' feature for the Withings application)• Deepening and sharing customer knowledge at Withings

Paris Area, France

Responsible for the entire CRM scope at Withings, with two primary objectives:1. Increase the cross-sell and up-sell rates of Withings' user base on the brand's e-commerce website.2. Enhance user engagement with their product and application to improve satisfaction and retention.As the manager of a 2-person team, my main responsibilities included:• Defining the vision and roadmap for conversion and engagement goals.• Briefing and overseeing the creation of CRM… Show more Responsible for the entire CRM scope at Withings, with two primary objectives:1. Increase the cross-sell and up-sell rates of Withings' user base on the brand's e-commerce website.2. Enhance user engagement with their product and application to improve satisfaction and retention.As the manager of a 2-person team, my main responsibilities included:• Defining the vision and roadmap for conversion and engagement goals.• Briefing and overseeing the creation of CRM campaigns.• Conducting strategic analyses to identify new growth opportunities.• Reporting and monitoring key performance indicators (revenue and conversion rates; NPS and user retention).• Defining the roadmap and necessary enhancements for our CRM tool (a proprietary tool at Withings, in coordination with a developer). Show less

Issy-Les-Moulineaux

I played an operational role in the conception, execution, and deployment of conversion campaigns for the Withings user base. My primary responsibilities included:• Defining the CRM communication calendar aligned with revenue goals and Online Marketing team priorities.• Creating campaigns from start to finish (Design using Figma, HTML integration, copywriting in both French and English, defining CRM targets and actions, performance analysis).• Managing CRM projects (contributing… Show more I played an operational role in the conception, execution, and deployment of conversion campaigns for the Withings user base. My primary responsibilities included:• Defining the CRM communication calendar aligned with revenue goals and Online Marketing team priorities.• Creating campaigns from start to finish (Design using Figma, HTML integration, copywriting in both French and English, defining CRM targets and actions, performance analysis).• Managing CRM projects (contributing to the CRM tool's evolution roadmap, launching Display campaigns, coordinating the Withings users' Year in Review). Show less

Région De Paris, France

Creating marketing materials, ensuring technical and marketing consistency, and managing product loans for Orange's Mobile Terminal and Connected Object launches. 1/ Creating marketing arguments for each Mobile Terminal / Connected Object launch• Writing marketing materials intended to support various Orange services.• Adapting the launch package to Orange's new visual identity.2/ Involvement in the technical validation of Mobile Terminals• Participating in the… Show more Creating marketing materials, ensuring technical and marketing consistency, and managing product loans for Orange's Mobile Terminal and Connected Object launches. 1/ Creating marketing arguments for each Mobile Terminal / Connected Object launch• Writing marketing materials intended to support various Orange services.• Adapting the launch package to Orange's new visual identity.2/ Involvement in the technical validation of Mobile Terminals• Participating in the validation of prerequisites required by Orange for the launch of a new Mobile Terminal.• Technical aspect: coordinating with the group's laboratories, monitoring test results.• Marketing aspect: overseeing and verifying the accuracy of information on and inside the packaging, as well as compliance with Orange's visual identity.• In-store aspects: Ensuring consistency in featured visuals.• Product visuals: Ensuring consistency in visuals used for communication and in-store displays.3/ Consolidating marketing materials• Orange Catalog and Promotional Prints: Updating a technical and marketing database to ensure the consistency of information provided by communication teams. Ensuring the accuracy of the information included (technical specifications, colors, availability, exclusivities, visuals used, SAR rates, etc.). • Collaborating with manufacturers, the communication department, distribution, and teams responsible for product listing and lifecycle management.4/ Market anticipation and analysis• Working closely with the listing department.• Participating in meetings with industry representatives for product range presentations. • Analyzing products and monitoring competition for key products and strategies for Orange Show less

Région De Montreuil, France

Deepening knowledge in CRM : • Implementation and monitoring of the email communication strategy to retain customers and attract new consumers.•Receiving and formalizing the needs of internal clients.•Configuration of communication tools and management of newsletter dispatch.• Assistance in setting up customer lifecycle programs.• Identifying the strengths and weaknesses of different campaigns by analyzing click-through rates and optimizing the customer database.•… Show more Deepening knowledge in CRM : • Implementation and monitoring of the email communication strategy to retain customers and attract new consumers.•Receiving and formalizing the needs of internal clients.•Configuration of communication tools and management of newsletter dispatch.• Assistance in setting up customer lifecycle programs.• Identifying the strengths and weaknesses of different campaigns by analyzing click-through rates and optimizing the customer database.• Providing recommendations on CRM tools during a tool transition project.• Conducting competitive monitoring of CRM best practices." Show less

Exploration of CRM skills• Management of email campaign schedules while adhering to marketing pressure• Definition of the most relevant targeting for each campaign• Design of emails (creative, subject line...) in collaboration with the graphic studio• Conducting tests to optimize deliveries• Reporting and analysis: customer lifecycle, socio-demographic profile of members, performance of CRM programs and actions.• Recommendation and implementation of relational… Show more Exploration of CRM skills• Management of email campaign schedules while adhering to marketing pressure• Definition of the most relevant targeting for each campaign• Design of emails (creative, subject line...) in collaboration with the graphic studio• Conducting tests to optimize deliveries• Reporting and analysis: customer lifecycle, socio-demographic profile of members, performance of CRM programs and actions.• Recommendation and implementation of relational programs based on the given issue (recruitment, retention, reactivation of inactive users, qualification...)• Competitive monitoring Show less

Discovery internshipHandling customer relations and after-sales service• Managing and troubleshooting hardware and software issues• Managing store stocks and logistics• Developing sales of services for after-sales support

Master En Management, Marketing, Marketing Digital, Management

Activities and Societies: Membre du Bureau des Arts - Responsable des Scènes Ouvertes - Pôle Festival Intercult'

Education record

Activities and Societies: Filière Economique