Mikaël Guermeur Email & Phone Number

Paris, FR

• Led a transversal team (2 individuals directly, plus supervision of 5 tech profiles) to identify and deliver new growth opportunities for the brand while maximising user adherence and engagement.
• Defined the vision and strategy for an in-app paid service, from product brief to go-to-market.
• Evaluated new partnerships and revenue models through A/B tests, quantitative studies, and business cases.
• Led the product communication strategy, ensuring best-in-class user experience… Show more Led a transversal team (2 individuals directly, plus supervision of 5 tech profiles) to identify and deliver new growth.
• Led the product communication strategy, ensuring best-in-class user experience through a multi-channel approach (App Stores, mobile notifications, emails, blog articles, website).
• Coordinate new content production and release to the Withings app (Onboarding and patient engagement programs, gamified experiences such as challenges, medical articles) through CMS management.

• Expanding the scope of CRM Manager to encompass Data Marketing initiatives:
• Supervision of a Data Analyst
• Development of the Data Marketing strategy
• Project management for user engagement initiatives blending CRM and Data expertise (Customized reports sent to users weekly/yearly, overseeing the 'Data Insights' feature for the Withings application)
• Deepening and sharing customer knowledge at Withings

Paris Area, France

• Responsible for the entire CRM scope at Withings, with two primary objectives:1. Increase the cross-sell and up-sell rates of Withings' user base on the brand's e-commerce website.2. Enhance user engagement with their.
• Defining the vision and roadmap for conversion and engagement goals.
• Briefing and overseeing the creation of CRM… Show more Responsible for the entire CRM scope at Withings, with two primary objectives:1. Increase the cross-sell and up-sell rates of Withings' user base on the brand's.
• Briefing and overseeing the creation of CRM campaigns.
• Conducting strategic analyses to identify new growth opportunities.
• Reporting and monitoring key performance indicators (revenue and conversion rates; NPS and user retention).

Issy-les-Moulineaux

• I played an operational role in the conception, execution, and deployment of conversion campaigns for the Withings user base. My primary responsibilities included:
• Defining the CRM communication calendar aligned with revenue goals and Online Marketing team priorities.
• Creating campaigns from start to finish (Design using Figma, HTML integration, copywriting in both French and English, defining CRM targets and actions, performance analysis).
• Managing CRM projects (contributing… Show more I played an operational role in the conception, execution, and deployment of conversion campaigns for the Withings user base. My primary responsibilities included:
• Managing CRM projects (contributing to the CRM tool's evolution roadmap, launching Display campaigns, coordinating the Withings users' Year in Review). Show less

Région De Paris, France

• Creating marketing materials, ensuring technical and marketing consistency, and managing product loans for Orange's Mobile Terminal and Connected Object launches. 1/ Creating marketing arguments for each Mobile.
• Writing marketing materials intended to support various Orange services.
• Adapting the launch package to Orange's new visual identity.2/ Involvement in the technical validation of Mobile Terminals
• Participating in the… Show more Creating marketing materials, ensuring technical and marketing consistency, and managing product loans for Orange's Mobile Terminal and Connected Object launches. 1/ Creating marketing.
• Participating in the validation of prerequisites required by Orange for the launch of a new Mobile Terminal.
• Technical aspect: coordinating with the group's laboratories, monitoring test results.

Région De Montreuil, France

• Deepening knowledge in CRM:
• Implementation and monitoring of the email communication strategy to retain customers and attract new consumers.
• Receiving and formalizing the needs of internal clients.
• Configuration of communication tools and management of newsletter dispatch.
• Assistance in setting up customer lifecycle programs.
• Identifying the strengths and weaknesses of different campaigns by analyzing click-through rates and optimizing the customer database.

• Exploration of CRM skills
• Management of email campaign schedules while adhering to marketing pressure
• Definition of the most relevant targeting for each campaign
• Design of emails (creative, subject line...) in collaboration with the graphic studio
• Conducting tests to optimize deliveries
• Reporting and analysis: customer lifecycle, socio-demographic profile of members, performance of CRM programs and actions.

• Discovery internshipHandling customer relations and after-sales service
• Managing and troubleshooting hardware and software issues
• Managing store stocks and logistics
• Developing sales of services for after-sales support

Master En Management, Marketing, Marketing Digital, Management

Activities and Societies: Membre du Bureau des Arts - Responsable des Scènes Ouvertes - Pôle Festival Intercult'

Education record

Activities and Societies: Filière Economique