Mika Hyvönen Email and Phone Number
Johda toimintaa sinulle tärkeimmällä, kaikista kohtaamispisteistä kerätyllä, reaaliaikaisella ja selkeästi raportoidulla kokemustiedolla.Yhteystiedot:• Email: mika.hyvonen@roidu.com • • Mobi: +358 (0)40 869 1819 •• Site: www.roidu.com——///////——I have a strong experience in different fields of business; strategic planning with execution skills, especially in change management/leadership roles. Solid background in sales and marketing positions.As a person I’m results driven, leading according to management by people, quick learner with open mind and curious to learn more, creative business developer with ability to apply new information in concrete, measurable outcomes.I have led the way in business process development as well as product development & commercializing. Proven track record of integration of digital tools and digital product offering for account development.Deep knowledge and understanding of digital and traditional media, websites, HubSpot certified in inbound methodology, mobile marketing and applications (UI/UX, user acquisition), SEO and SEM & data collection and analysis with cloud ecosystems.Keywords | Avainsanat:#Leadership | #Johtaminen#Strategy | #Strategia#Change Management | #Muutosjohtaminen#Sales | #Myynti#Growth | #Kasvu#Marketing Automation | #Markkinoinnin automaatio#Digital Marketing | #Digitaalinen markkinointi#CX | Customer Experience | #Asiakaskokemus#EX | Employee experience | #Työntekijäkokemus#Patient Experience | #Potilaskokemus
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Chief Executive OfficerRoidu Oy Sep 2022 - PresentFinlandOlemme asiakaskokemuksen mittaamiseen ja johtamiseen liittyvien ratkaisujen markkinajohtaja Suomessa. Roidun arvot > Hyväksyminen > Olla kiinnostunut ja > Teemme laadulla & asiakaslähtöisesti yhdistettynä vastuun kantamiseen ja välittämiseen ovat kaiken tekemisen vahva perusta.Roidu Oy tarjoaa teknisiä ratkaisuja, joiden avulla mitataan ja analysoidaan asiakaskokemusta sekä kehitetään organisaatioiden toimintaa niin yrityksissä kuin julkisella sektorilla. Roidu on kannattavasti kasvava ohjelmistoyritys, jolla on vankka asema asiakaskokemuksen mittaamisessa Suomessa. Tutustu asiakkaidemme menestystarinoihin kokemuksen mittaamisessa ja tiedolla johtamisessa. Roiduun luotetaan esimerkiksi terveydenhuollossa, vähittäiskaupassa, liikenteessä ja logistiikassa (linkki alaosiossa).Me pyrimme Roidulla avoimeen ja lämminhenkiseen työilmapiiriin, jossa jokaisella on mahdollisuus kehittyä ja vaikuttaa työhönsä. Autamme toisiamme, viihdymme toistemme seurasta ja välitämme aidosti toisistamme. Töihin on mukava tulla.Vitec Software Group AB omistaa Roidu Oy:n 20.11.2024 tehdyllä osakekaupalla. -
Board MemberAboutmeds Oy Sep 2019 - PresentFinlandAboutmeds Oy is a Finnish family-owned company established in 2017. We received the GDP certificate from authorities in 2022 for compliance with Good Distribution Practices for pharmaceuticals.The company’s journey began with healthcare consulting and expanded in 2018 to include pharmacy products, marked by the launch of the Genumex® joint supplement (containing UC-II® collagen).Today, we operate as an importer and marketer of over-the-counter medicines, dietary supplements, and medical devices, as well as a consulting company specializing in healthcare and the pharmaceutical industry. All the products we market are high-quality items manufactured in European factories.Our products:Genumex for jointsLidoposterin Posterisan ProtectProIBS - for IBS symptomsEarclin - earshowerKordol - eardropsWellnose product family - isotonic nosesprayKondexin - 400 mg / 40 mg chondroitin and vitamin C capsule for jointsRead more about us and our products on our website:https://www.aboutmeds.fi/tuotteet -
Director, Demand SalesGeneraxion Finland Apr 2018 - Sep 2022Tampere, Western And Central Finland, FinlandWas in charge of nationwide premise sales and sales reps been in the house over a year. Also participating in recruiting and training of new sales reps.Results:• 6/10 of TOP10 national sales people under my leadership, 3/5 of TOP5.• Average annual sales increase +48% within my team members, the top hitting over 160% annual improvement• Identified Roister Oy as a potential target to acquire as part of MarkkinointiAkatemia (later Generaxion) and formulating the basis of the strategy and business model Generaxion Finland is executing even today. DIGITAL CHANNELS FOR BETTER TARGET GROUPS• Search Engine Marketing (SEM)• Display Advertising• Social Media Marketing and content creation (Facebook, LinkedIn, Instagram) • YouTube Video Advertising• Search Engine Optimization (ON-SITE & OFF-SITE)DIGITAL PLATFORMS TO THRIVE YOUR BUSINESS• Websites• Webstores• Landing and Campaign pagesCONTENT & BRANDING FOR DIFFERENTIATION• Campaign planning & strategies• Content creation & marketing• E-Mail marketing & automation• Graphic design & features• Logo planningINSIGHT AND STRATEGY TO STRENGTHEN YOUR COMPETITIVE ADVANTAGE• Digital demand strategy - planning & execution• Share of digital footprint in relative industry• Result analysis and indications with further development -
Board MemberTetley Dec 2014 - Jul 2018FinlandBoard member in a company, CC-Agentuuri Oy, importing TETLEY Tea brand to Finnish & Swedish markets. Participating in negotiations with mass retail companies such as SOK, Kesko and ICA in Sweden. -
Chief Executive OfficerThermo Best Oy Dec 2016 - Mar 2018FinlandManaging day-to-day business in company offering CO2 emissions lowering heating systems to large buildings such as industrial infrastructures. Administration, sales, marketing, cooperation with subcontractors and contractors, negotiating deals and agreements.
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Startups | Ceo | Managing Director | Svp Sales & Marketing | MobCardu Dec 2013 - Dec 2016Helsinki, Uusimaa, FinlandManaging Director & Member Of The Board, Receiptless Software Oy SPENT 08/2015 - 01/2017: Establishing the fintech company in Finland and managing operations in Finland and Europe @expense & travel management and cash back software development | human resource management | mobile front and back-end development | mobile UI/UX and user acquisition & onboarding | recruitment | business administration | content management system (CMS)CEO & SVP Sales & Marketing, Cardu (Sunduka Ltd.) 12/2013 - 07/2015: As a CEO of the software company (Saas model), in overall charge of business operations & development, domestic and international. Successful business turnaround exercise, cutting costs by re-engineering the whole business structure and giving company solid backbone for future growth. Product & Service knowledge:Content Management System (CMS) development and design | mobile front and back-end development | mobile UI/UX and user acquisition & onboarding | analytics in Digital | SaaS & cloud based business model | -
Account DirectorFonecta Oy Jan 2004 - Dec 2013Tampere / HelsinkiBroad experience in different media product offering, incl. social media, websites, SEO, SEM, online directories and printed books as well as videos, mobile websites and content production & distribution.Leading successfully one of the first sales process re-engineering/transformation in Finland from single product sales to customer focused sales channels with multiproduct offering (solution sales) due to digitalization of media. ◦ Fonecta.fi BtoC directory´s media sales target exceeded by over 1,9M€ (+145%)◦ Securing the very existence of field sales organisation within Media Business Unit by transforming the sales approach to digitalization and strategy during 2006 - 2008. Not only saved over 30 jobs, but also was able to deliver better sales results than targeted◦ This setup and approach is adapted throughout the media sales in different media companies◦ Creating salary/provision and remuneration models suitable for field sales and supporting business targets. Still existing as commission base in Fonecta.◦ Cutting personnel turnover from annual 40-50% down to 5% as result of structural & operational transformations◦ Increasing profitability of key account and account sales organisations by +20%◦ Annual sales / customer value increase average is +15%, previously premise sales was losing customer value by -10% per year.◦ Business Plan creation for so called VOIMA concept (digital presence in different channels) for SMB companies. Annual sales increase to webpage sales over 50% and establishing Content Service Unit.◦ Creating company video sales and production plan & process with cooperation company◦ Project lead, planning and executing ”TOTAL SALES” training project in Finland as a result of international cooperation among other best practices suitable for Finnish market -
Key Account ManagerVarta Ag Jan 2002 - Dec 2003EspooI was hired to be head of 3rd Party distribution in Finland for Varta Consumer Batteries. Primary target was to change Finnish organisation to be equivalent with other Nordic organisations. That being selection of trusted strategic partner in the market in order to outsource +5000 (invoicing under 10.000€) small customers, sales core of 10 and inventory,◦ Successful organisational transformation during two year´s time I spent with the company◦ Still today in 2022 that set-up is still functional in Finland with slight modifications◦ Growth of annual sales app. 15%◦ Overall profitability growth over 68%◦ Understanding and experience of highly demanding change management / leadership situation and how to succeed -
Account ManagerElisa May 1998 - Dec 2001Helsinki• Working as a Account Manager for two mobile phone retailer chains in Finland• I was in charge of service provider sales through those retailers.• Negotiating distribution contracts and commission levels with chains • Planning sales and marketing activities (competitions, campaigns, targets) together with chain management• Training sales personnel in those retailer chains, securing product knowledge, pricing and presence.• Participating in weekly chain senior management meetings as representative of service provider.• Being representative of sales in Radiolinja´s own development ventures• Participating in development projects between Radiolinja and other companies, eg. Category Management project with Nokia Mobile Phones.• Signed on of the largest contracts made by Radiolinja´s BtB sales with national real estate broker chain, annual worth est. 2,0M€
Mika Hyvönen Education Details
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Entrepreneurship And Marketing -
Business Administration And Management, General -
Business Administration And Management, General
Frequently Asked Questions about Mika Hyvönen
What company does Mika Hyvönen work for?
Mika Hyvönen works for Roidu Oy
What is Mika Hyvönen's role at the current company?
Mika Hyvönen's current role is CEO | Board Member | Leadership | Change Management | CX & EX | Data-driven Development and Growth |.
What schools did Mika Hyvönen attend?
Mika Hyvönen attended Lapland University Of Applied Sciences, Tampere University Of Applied Sciences, Centria University Of Applied Sciences.
Who are Mika Hyvönen's colleagues?
Mika Hyvönen's colleagues are Miklós Oravecz, Veera Hietanen, Ville Salminen, Matti Mononen, Eeva-Maija Manninen, Miika Mandelin, Johan Fabritius.
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